como aumentar os usuários e engajamentos em apps
TRANSCRIPT
![Page 1: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/1.jpg)
C O M T W I T T E R
@ C VA LV E R D E
C O M O A U M E N TA R O S U S U Á R I O S E E N G A J A M E N T O S E M A P P S
![Page 2: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/2.jpg)
3 PONTOS IMPORTANTES
![Page 3: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/3.jpg)
3 PONTOS IMPORTANTES
- COMPETITIVIDADE NO MERCADO DE APLICATIVOS
![Page 4: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/4.jpg)
3 PONTOS IMPORTANTES
- COMPETITIVIDADE NO MERCADO DE APLICATIVOS
- COMO APROVEITAR CONVERSAS ORGÂNICAS PARA OBTER UM MELHOR DESTAQUE
![Page 5: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/5.jpg)
3 PONTOS IMPORTANTES
- COMPETITIVIDADE NO MERCADO DE APLICATIVOS
- COMO APROVEITAR CONVERSAS ORGÂNICAS PARA OBTER UM MELHOR DESTAQUE
- PRODUTOS E SOLUÇÕES DA PLATAFORMA DO TWITTER
![Page 6: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/6.jpg)
Source | Locket app, October 2013
UMA PESSOADESTRAVA SEU
![Page 7: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/7.jpg)
![Page 8: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/8.jpg)
UMA MULTIDÃO DE APLICATIVOS
![Page 9: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/9.jpg)
UMA MULTIDÃO DE APLICATIVOS
![Page 10: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/10.jpg)
3MM DE APLICATIVOS+ DE 110B DE INSTALAÇÕES DESDE 2008
![Page 11: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/11.jpg)
COMO ENCONTRAR O SEU APP?
![Page 12: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/12.jpg)
![Page 13: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/13.jpg)
O QUE ACONTECE NO MUNDO, ACONTECE NO TWITTER
![Page 14: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/14.jpg)
Gamers, download and play your friends anywhere in the world! yourapp.com/1r2bnFs
Your App@yourapp
Your App
Your App
FREE
3.0/5.0 stars - 168 ratings
Start your adventure with a new gaming app that lets you connect anywhere.
Download on the App Store
TweetPizza Hut @PizzaHutGluten Free Pizza is a thing now. pizzahut.com/glutenfree
1 8
GetTaxi UK @GetTaxiUK£10 off your first GetTaxi ride. Get the app now and get a cab at the tap of a button
FC Barcelona @FCBarcelonaFULL TIME: FC Barcelona 5 (Neymar, Messi 3, Suarez) Levante 0 #FCBlive
2.9K 1.5K
Eric Price @ericprice91@FCBarcelona @sarahdeana12 Woohoo! Another Win!
Product Hunt @ProductHuntNeptune Duo: A sexy, connected pocket screen on your wrist (pre-order) producthunt.com/posts/neptune-…via @scottwwilliams
The Telegraph @TelegraphJames Bond cast sweep into Rome to shoot car chase scenes telegraph.co.uk/news/worldnews…
86 84
Aziz Ansari @azizansariHi. My new standup special “Aziz Ansari: Live at Madison Square Garden” debuts March 6th on Netflix. That is all.
2.3K 6.4K
Os usuários acessam o Twitter para descobrirem novos conteúdos
TWITTER CONECTA SEUS USUÁRIOS AO MUNDO
![Page 15: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/15.jpg)
Gamers, download and play your friends anywhere in the world! yourapp.com/1r2bnFs
Your App@yourapp
Your App
Your App
FREE
3.0/5.0 stars - 168 ratings
Start your adventure with a new gaming app that lets you connect anywhere.
Download on the App Store
TweetPizza Hut @PizzaHutGluten Free Pizza is a thing now. pizzahut.com/glutenfree
1 8
GetTaxi UK @GetTaxiUK£10 off your first GetTaxi ride. Get the app now and get a cab at the tap of a button
FC Barcelona @FCBarcelonaFULL TIME: FC Barcelona 5 (Neymar, Messi 3, Suarez) Levante 0 #FCBlive
2.9K 1.5K
Eric Price @ericprice91@FCBarcelona @sarahdeana12 Woohoo! Another Win!
Product Hunt @ProductHuntNeptune Duo: A sexy, connected pocket screen on your wrist (pre-order) producthunt.com/posts/neptune-…via @scottwwilliams
1,422 1,893
Pizza Hut @PizzaHutGluten Free Pizza is a thing now. pizzahut.com/glutenfree
1 8
Aziz Ansari @azizansariHi. My new standup special “Aziz Ansari: Live at Madison Square Garden” debuts March 6th on Netflix. That is all.
2.3K 6.4K
Os usuários acessam o Twitter para descobrirem novos conteúdos
TWITTER CONECTA SEUS USUÁRIOS AO MUNDO
![Page 16: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/16.jpg)
Gamers, download and play your friends anywhere in the world! yourapp.com/1r2bnFs
Your App@yourapp
Your App
Your App
FREE
3.0/5.0 stars - 168 ratings
Start your adventure with a new gaming app that lets you connect anywhere.
Download on the App Store
TweetPizza Hut @PizzaHutGluten Free Pizza is a thing now. pizzahut.com/glutenfree
1 8
GetTaxi UK @GetTaxiUK£10 off your first GetTaxi ride. Get the app now and get a cab at the tap of a button
FC Barcelona @FCBarcelonaFULL TIME: FC Barcelona 5 (Neymar, Messi 3, Suarez) Levante 0 #FCBlive
2.9K 1.5K
Eric Price @ericprice91@FCBarcelona @sarahdeana12 Woohoo! Another Win!
1,422 1,893
Pizza Hut @PizzaHutGluten Free Pizza is a thing now. pizzahut.com/glutenfree
1 8
GetTaxi UK @GetTaxiUK£10 off your first GetTaxi ride. Get the app now and get a cab at the tap of a button
FC Barcelona @FCBarcelonaFULL TIME: FC Barcelona 5 (Neymar, Messi 3, Suarez) Levante 0 #FCBlive
2.9K 1.5K
Os usuários acessam o Twitter para descobrirem novos conteúdos
TWITTER CONECTA SEUS USUÁRIOS AO MUNDO
![Page 17: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/17.jpg)
Gamers, download and play your friends anywhere in the world! yourapp.com/1r2bnFs
Your App@yourapp
Your App
Your App
FREE
3.0/5.0 stars - 168 ratings
Start your adventure with a new gaming app that lets you connect anywhere.
Download on the App Store
TweetPizza Hut @PizzaHutGluten Free Pizza is a thing now. pizzahut.com/glutenfree
1 8
GetTaxi UK @GetTaxiUK£10 off your first GetTaxi ride. Get the app now and get a cab at the tap of a button
FC Barcelona @FCBarcelonaFULL TIME: FC Barcelona 5 (Neymar, Messi 3, Suarez) Levante 0 #FCBlive
2.9K 1.5K
Eric Price @ericprice91@FCBarcelona @sarahdeana12 Woohoo! Another Win!
Eric Price @ericprice91
@FCBarcelona @sarahdeana12 Woohoo! Another Win!
Os usuários acessam o Twitter para descobrirem novos conteúdos
TWITTER CONECTA SEUS USUÁRIOS AO MUNDO
![Page 18: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/18.jpg)
Gamers, download and play your friends anywhere in the world! yourapp.com/1r2bnFs
Your App@yourapp
Your App
Your App
FREE
3.0/5.0 stars - 168 ratings
Start your adventure with a new gaming app that lets you connect anywhere.
Download on the App Store
TweetPizza Hut @PizzaHutGluten Free Pizza is a thing now. pizzahut.com/glutenfree
1 8
GetTaxi UK @GetTaxiUK£10 off your first GetTaxi ride. Get the app now and get a cab at the tap of a button
FC Barcelona @FCBarcelonaFULL TIME: FC Barcelona 5 (Neymar, Messi 3, Suarez) Levante 0 #FCBlive
2.9K 1.5K
Eric Price @ericprice91@FCBarcelona @sarahdeana12 Woohoo! Another Win!
Os usuários acessam o Twitter para descobrirem novos conteúdos
TWITTER CONECTA SEUS USUÁRIOS AO MUNDO
![Page 19: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/19.jpg)
Gamers, download and play your friends anywhere in the world! yourapp.com/1r2bnFs
Your App@yourapp
Your App
Your App
FREE
3.0/5.0 stars - 168 ratings
Start your adventure with a new gaming app that lets you connect anywhere.
Download on the App Store
Tweet
Huffington Post @huffintonpostConan films first late-night show in Cuba since embargo began huff.to/1yYQniY
GetTaxi UK @GetTaxiUK£10 off your first GetTaxi ride. Get the app now and get a cab at the tap of a button
265 527
Promoted by GetTaxi UK
2.9K 1.5K
Eric Price @ericprice91@FCBarcelona @sarahdeana12 Woohoo! Another Win!
GetTaxi UK4.8/5.0 stars - 41,380 ratings Install
Os usuários acessam o Twitter para descobrirem novos conteúdos
TWITTER CONECTA SEUS USUÁRIOS AO MUNDO
![Page 20: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/20.jpg)
Gamers, download and play your friends anywhere in the world! yourapp.com/1r2bnFs
Your App@yourapp
Your App
Your App
FREE
3.0/5.0 stars - 168 ratings
Start your adventure with a new gaming app that lets you connect anywhere.
Download on the App Store
Tweet
Huffington Post @huffintonpostConan films first late-night show in Cuba since embargo began huff.to/1yYQniY
152 156
2.3K 6.4K
Your App @yourappGamers, download and play your friends anywhere in the world! yourapp.com/1r2bnFs
265 527
Promoted by GetTaxi UK
GetTaxi UK4.8/5.0 stars - 41,380 ratings Install
Os usuários acessam o Twitter para descobrirem novos conteúdos
TWITTER CONECTA SEUS USUÁRIOS AO MUNDO
![Page 21: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/21.jpg)
Gamers, download and play your friends anywhere in the world! yourapp.com/1r2bnFs
Your App@yourapp
Your App
Your App
FREE
3.0/5.0 stars - 168 ratings
Start your adventure with a new gaming app that lets you connect anywhere.
Download on the App Store
Tweet
Huffington Post @huffintonpostConan films first late-night show in Cuba since embargo began huff.to/1yYQniY
152 156
2.3K 6.4K
Your App @yourappGamers, download and play your friends anywhere in the world! yourapp.com/1r2bnFs
265 527
Promoted by GetTaxi UK
GetTaxi UK4.8/5.0 stars - 41,380 ratings Install
157
TWITTER CONECTA SEUS USUÁRIOS AO MUNDOe eles geralmente descobrem novos aplicativos
![Page 22: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/22.jpg)
Gamers, download and play your friends anywhere in the world! yourapp.com/1r2bnFs
Your App@yourapp
Your App
Your App
FREE
3.0/5.0 stars - 168 ratings
Start your adventure with a new gaming app that lets you connect anywhere.
Download on the App Store
Tweet
Huffington Post @huffintonpostConan films first late-night show in Cuba since embargo began huff.to/1yYQniY
152 156
2.3K 6.4K
Your App @yourappGamers, download and play your friends anywhere in the world! yourapp.com/1r2bnFs
265 527
Promoted by GetTaxi UK
GetTaxi UK4.8/5.0 stars - 41,380 ratings Install
157
TWITTER CONECTA SEUS USUÁRIOS AO MUNDOe eles geralmente descobrem novos aplicativos
![Page 23: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/23.jpg)
Gamers, download and play your friends anywhere in the world! yourapp.com/1r2bnFs
Your App@yourapp
Your App
Your App
FREE
3.0/5.0 stars - 168 ratings
Start your adventure with a new gaming app that lets you connect anywhere.
Download on the App Store
Tweet
TWITTER CONECTA SEUS USUÁRIOS AO MUNDOe eles geralmente descobrem novos aplicativos
![Page 24: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/24.jpg)
CONVERSAS SOBRE NOVOS APLICATIVOS ACONTECEM NO TWITTER
![Page 25: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/25.jpg)
![Page 26: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/26.jpg)
![Page 27: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/27.jpg)
Source | Twitter Internal
![Page 28: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/28.jpg)
o comercial foi ao ar durante o superbowl6.6MM de impressões no tweet
Tweet Impressions
Source | Twitter Internal
![Page 29: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/29.jpg)
o comercial foi ao ar durante o superbowl6.6MM de impressões no tweet
@vorpahlsworldAmy Vorpahl
I’m not embarrassed to say that Liam Neeson
@HoneyWooWooMerGyver
Going to start live tweeting my Clash of Clans. “Level 3 dragons
@spotasticShannon O’Neill
I just saw Liam Neeson at a Sbarro play Clash of Clans.Tweet Impressions
@jamesjoeyjamesJoey James
@ClashofClans got our walls built to level 10 to defend against Liam Neeson. #3star
Source | Twitter Internal
![Page 30: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/30.jpg)
TOP 20 APPS - 30 D IAS 4 4 M T W E E T SSource | Crimson Hexagon, Jan 2015
![Page 31: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/31.jpg)
TOP 20 APPS - 30 D IAS 4 4 M T W E E T SSource | Crimson Hexagon, Jan 2015
![Page 32: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/32.jpg)
ALCANCE SUA AUDIÊNCIA NO TWITTER
![Page 33: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/33.jpg)
v
1B DE APARELHOS IOS & ANDROID
288M DE USUÁRIOS ÚNICOS/MÊS
PLATAFORMA MOBILE
500M DE USUÁRIOS ACESSAM NOSSA PLATAFORMA TODOS OS MESES
Source | Twitter Internal
![Page 34: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/34.jpg)
C O N F I D E N T I A L
USUÁRIOS NO TWITTER GLOBALMILHŌES 288
Source | Twitter Internal
![Page 35: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/35.jpg)
C O N F I D E N T I A L
80%DOS QUAIS
SÃO MOBILE
Source | Twitter Internal
![Page 36: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/36.jpg)
LIVROS
MENSAGEM/BATE-PAPO
GAMES
MÚSICA
REDE SOCIAL
FOTO58%INSTALOU UM
APLICATIVO NO MÊS ANTERIOR
Source | Global Web Index
![Page 37: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/37.jpg)
OS USUÁRIOS DO TWITTER BRASIL TÊM EM MÉDIA 10% A MAIS DE APPS EM SEU CELULARDO QUE OS USUÁRIOS DE SMARTPHONES EM OUTROS PAÍSES
Source | Research Now, Mobile App Research, Brazil, Feb 2015
![Page 38: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/38.jpg)
APP PROMOVIDO TEM ALTA TAXA DE AWARENESS
LEMBRAM DE TEREM VISTO UM CARD PROMOVIDO NO TWITTER63%
Source | Research Now, Mobile App Research, Brazil, Feb 2015
![Page 39: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/39.jpg)
![Page 40: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/40.jpg)
FUNIL DE CONVERSÃO
GERAR AWARENESS
AQUISIÇÃO DE NOVOS
USUÁRIOS
ENGAJAR USUÁRIOS DO SEU
APP
GERAR CONVERSÕES
NO APP
![Page 41: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/41.jpg)
GERAR AWARENESS
GERAR AWARENESS
AQUISIÇÃO DE NOVOS
USUÁRIOS
ENGAJAR USUÁRIOS DO SEU
APP
GERAR CONVERSÕES
NO APP
![Page 42: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/42.jpg)
MENSURAÇÃOPUBLICO-ALVOCRIATIVO
CONVERSION TRACKINGINTERESSE, PALAVRA-CHAVE
RETARGETING
IMAGEM APP CARD
LOOK-A-LIKE
DASHBOARD
3 PILARES PARA UMA CAMPANHA DE SUCESSO
![Page 43: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/43.jpg)
The Test @the_test“If you met your clone, how would you two get on?” Take THE TEST now!
The Test: Fun for Friends!4.0/5.0 stars - 26,080 ratings
Promoted by The Test
Install
“BURST” PARA CAMPANHAAWARENESS E ESCALA
The Washington Post @washingtonpostSome of Chris Christie’s prominent home-state donors are shifting allegiance to Jeb Bush wapo.st/1vkyRun
WIRED @WIREDOur favorite mechanical keyboard drops some weight and width
TARGETING
Keywords“amigos,” “melhores amigos”, “namorada”
Interest@contas de DJs, filmes, jogos
![Page 44: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/44.jpg)
The Test @the_test“If you met your clone, how would you two get on?” Take THE TEST now!
The Test: Fun for Friends!4.0/5.0 stars - 26,080 ratings
Promoted by The Test
Install
The Washington Post @washingtonpostSome of Chris Christie’s prominent home-state donors are shifting allegiance to Jeb Bush wapo.st/1vkyRun
WIRED @WIREDOur favorite mechanical keyboard drops some weight and width
CRIATIVO
Formato Imagem App Card
ImagemColorida e engraçada
Texto Pedido inusitado, pergunta provocativa
“BURST” PARA CAMPANHAAWARENESS E ESCALA
![Page 45: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/45.jpg)
Campaign
MENSURAÇÃO
The Test @the_test“If you met your clone, how would you two get on?” Take THE TEST now!
The Test: Fun for Friends!4.0/5.0 stars - 26,080 ratings Install
The Washington Post @washingtonpostSome of Chris Christie’s prominent home-state donors are shifting allegiance to Jeb Bush wapo.st/1vkyRun
WIRED @WIREDOur favorite mechanical keyboard drops some weight and width
Promoted by The Test
“BURST” PARA CAMPANHAAWARENESS E ESCALA
![Page 46: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/46.jpg)
The Test @the_test“If you met your clone, how would you two get on?” Take THE TEST now!
The Test: Fun for Friends!4.0/5.0 stars - 26,080 ratings Install
“We were highly impressed by the volume we were able to achieve without much lead time”
-CEO, Lotum
TOP 10 nas lo jas em (UK, US)
50% das instalações vieram do Twit ter
The Washington Post @washingtonpostSome of Chris Christie’s prominent home-state donors are shifting allegiance to Jeb Bush wapo.st/1vkyRun
WIRED @WIREDOur favorite mechanical keyboard drops some weight and width
Promoted by The Test
“BURST” PARA CAMPANHAAWARENESS E ESCALA
![Page 47: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/47.jpg)
AQUISIÇÃO DE USUÁRIOS
GERAR AWARENESS
AQUISIÇÃO DE NOVOS
USUÁRIOS
ENGAJAR USUÁRIOS DO SEU
APP
GERAR CONVERSÕES
NO APP
![Page 48: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/48.jpg)
![Page 49: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/49.jpg)
![Page 50: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/50.jpg)
Home
katja nelson @katjaYou know you're related when you accidentally put on the exact same outfit. @altabirdy
Eric Price @ericprice12Can’t wait for halloween!
Michael Engle @mnenglePerfect day at the @49ers game.
![Page 51: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/51.jpg)
Home
YPlan @YPlanCocktails + A Zombie Movie? Do Halloween The Right Way - Grab Tickets on YPlan NOW!
Promoted by YPlan
YPlan — NYC, SF, London4.2/5.0 stars - 3,775 ratings
Install
YPlan
katja nelson @katja
Eric Price @ericprice12Can’t wait for halloween!
![Page 52: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/52.jpg)
YPlan - New York, San Francisco +… YPlan Tonight
(12) GET
Details RelatedReviews
+
![Page 53: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/53.jpg)
![Page 54: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/54.jpg)
![Page 55: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/55.jpg)
We saw 10X the number of downloads from Twitter than from other mobile advertising channels. ”“
![Page 56: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/56.jpg)
ENGAJAMENTO E CONVERSÃO
GERAR AWARENESS
AQUISIÇÃO DE NOVOS
USUÁRIOS
ENGAJAR USUÁRIOS DO SEU
APP
GERAR CONVERSÕES
NO APP
![Page 57: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/57.jpg)
Ret
aine
d U
sers
Per
Mon
th
10%
20%
30%
40%
Mês 1 Mês 2
15%
40%
SOMENTE 15% DOS USUÁRIOS AINDA USAM UM APP DEPOIS DE 2 MESES
Source | Flurry
![Page 58: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/58.jpg)
SOURCE | LIfehacker
52apps são instalados em média por usuários de
smartphones
10apps são utilizados por um
usuários de smartphone
SATURAÇÃO DOS APLICATIVOS
![Page 59: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/59.jpg)
RETARGETING DE APLICATIVOEngage uma audiência muito específicaExemplo de eCommerce app
Instalação de aplicativos
AssinaturasUsuários que
visitaram um produto dentro do app
Direcionar os usuários para a ação desejadaExemplo: Inscrição APP Freemium
Retargeting para usuários registrados
Usuários Inscritos
![Page 60: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/60.jpg)
DIRECIONANDO PARA ASSINATURAS
Retargeting de aplicativos MobileDirecionando os usuário para assinatura
Tailored audience of registered users
Retargeting de instalação
de app
Usuários Inscritos
YPlan @YPlanYPlan has NYC’s Most Unique Events. See this Week’s Curated List.
YPlan4.3/5.0 stars - 3,873 ratings
Open
Promoted by YPlan
![Page 61: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/61.jpg)
ENCORAJANDO ASSINATURAS CSR Classics @CSRClassics
Need a break? Race Classic cars on your device now!
CSR Classics4.4/5.0 stars - 508,324 ratings
Open
Retargeting de aplicativos MobileDirecionando os usuário para assinatura
Tailored audience of registered users
Retargeting de instalação
de app
Usuários Inscritos
![Page 62: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/62.jpg)
ENGAJAMENTO E CONVERSÃO
GERAR AWARENESS
AQUISIÇÃO DE NOVOS
USUÁRIOS
ENGAJAR USUÁRIOS DO SEU
APP
GERAR CONVERSÕES
NO APP
![Page 63: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/63.jpg)
USUÁRIOS DE TWITTER SÃO 27% MAIS PROPENSOS EM FAZER UMA COMPRA NO APPDO QUE A MÉDIA DOS CONSUMIDORES
Source | Research Now, Mobile App Research, UK, Feb 2015
![Page 64: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/64.jpg)
DIRECIONANDO CONVERSŌES NOS APPS
YPlan @YPlanLondon’s #1 Event App - Book & Pay in Seconds
YPlay4.3/5.0 stars - 3,873 ratings
Open
Tailored audience of registered users
Retargeting para assinantes
Compra atual
Promoted by YPlan
Retargeting de aplicativos MobileDirecionando os usuário para compras
![Page 65: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/65.jpg)
DRIVE IN-APPCONVERSIONS CSR Classics @CSRClassics
Got what it takes? Race your favorite classic cars now!
CSR Classics4.4/5.0 stars - 508,324 ratings
Open
Retargeting de aplicativos MobileDirecionando os usuário para compras
Tailored audience of registered users
Retargeting para assinantes
Compra atual
![Page 66: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/66.jpg)
TWITTER É #AOVIVO
![Page 67: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/67.jpg)
TWITTER É #PUBLICO
![Page 68: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/68.jpg)
TWITTER É #MOBILE
![Page 70: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/70.jpg)
APPENDIX
![Page 71: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/71.jpg)
Tailored audiences generated 24% stronger ARPU compared to other channels. ”
“
![Page 72: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/72.jpg)
TwoDots drove over a million app installs in a short period of time, and Twitter has become a
essential user acquisition channel for us!… ”“
- Dots
![Page 73: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/73.jpg)
We were able to drive a significant number of installs […] at or below our single digit cost-per-
install targets. ”
“
- Electronic Arts
![Page 74: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/74.jpg)
Our campaigns to date have consistently yielded high-quality, transactive app users… ”
“
- SeatGeek
![Page 75: Como aumentar os usuários e engajamentos em apps](https://reader037.vdocuments.mx/reader037/viewer/2022103018/55a5c6791a28abe66d8b46fc/html5/thumbnails/75.jpg)
During the beta, we were able to quickly and effectively reach our growth goals via Twitter for 30%
below the originally targeted cost. ”
“
- Lyft