communitysherpa field presentation
DESCRIPTION
by Keith sauroTRANSCRIPT
![Page 1: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/1.jpg)
A Content Marketing Solution for the Apartment Industry
Rep Name:Title:
![Page 2: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/2.jpg)
SMB Internet Marketing Priorities & Challenges
• Web Discovery
1. Proprietary Traffic
2. Social Media• Traffic Management
1. Visitor Conversion
2. Analysis & Optimization• Barriers
1. Time
2. Expertise
3. Budget
PredictableDiscovery
ConvertibleTraffic
Optimization
Getting Found is the “Head Pin” of Web Marketing!
![Page 3: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/3.jpg)
There are lots of ways to drive traffic to your site
![Page 4: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/4.jpg)
Content Lives At The Center
Of Traffic & Conversion
![Page 5: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/5.jpg)
A. Google (and other search engines) search the internet for content
• It organizes the content around keywords
• Places it into it’s big file cabinet so people can find it easily
Content must be fresh, frequent, unique, and unduplicated
•GOAL: Get as many search terms as possible to serve up your content on page 1!
Keywords
CONTENT
Q. How Do Search Engines Work?The Internet’s File cabinet
Page 1
![Page 6: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/6.jpg)
Q. What is a Blog? A. Website that allows you to:
• Add content easily/ often
• Interactive- Leave comments
• Neatly Organizes content for search engines
• Can be your main website
• Most commonly an extension of your main website
• When properly integrated shows Google your “main” website content is being updated.
![Page 7: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/7.jpg)
Q. What is Blogging? A. Content that lives on the blog:• Video, Stories, Photo’s
•Write Content you feel would be interesting to the type of customer you want to do business with.
• Content creates Keywords
• Flood the internet with lots of content
• create lots of long tail search terms.
• GET YOUR SITE FOUND!
![Page 8: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/8.jpg)
Q. How Does Social Media Help?
A. MORE FANS AND FOLLOWERS= MORE RELEVANCY!
•Grow fans and followers that are customers/prospects.
•Content keeps you top of mind with fans and followers.
•Their engagement gets you noticed by Google.
•Google pushes you up in rank and around those keywords created by the content
![Page 9: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/9.jpg)
Example Post 1
![Page 10: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/10.jpg)
Consumers Find Your Content!
The Post Created Specific Long Tailed Search Results….
Searcher is Happy They Got What They Wanted!
![Page 11: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/11.jpg)
Example Post 2
![Page 12: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/12.jpg)
Creates Relevant Keywords
Search Return Shows This Community is Kid Friendly
![Page 13: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/13.jpg)
Example Post 3
![Page 14: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/14.jpg)
Top 3 Organic Returns!
This searcher wants to live GreenThey found what they wanted!
![Page 15: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/15.jpg)
Example Post 4
![Page 16: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/16.jpg)
#1 Organic Search!
Oh, by the way, we posted the story November 28th!
![Page 17: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/17.jpg)
What Do I Need to Do To Execute?How Long Does It Take To Set Up A Content Marketing System?
Action: Time: : Set up a Blog (Wordpress)Pick template, add plugins, widgets and graphics: 6-20 hours
Map to Your Domainrequires some techinal info: 1-2 hours
Create Facebook Page for your Business: 30 mins
Create Twitter Page: 30 mins Connect all to auto feed: 1-3 hours
Attach Google Analytics: 1-2 hours
Total: 10 - 28 hours
![Page 18: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/18.jpg)
My System is Set up Now What?
Source: Social Media Examiner 2011 Social Media marketing Industry report
•Write fresh, frequent and unique content
•Follow blogs you like
• Comment on blogs
•Manage open source systems
•Share content on your Social Networks
•58% Spend 6 Hrs weekly
• 34% Spend 11+ hrs weekly
![Page 19: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/19.jpg)
You Can Do This Yourself as Long As you Gain The
Expertise• Are you willing to invest the time and energy
to gain the knowledge:
• Attend seminars
• Webinars
• Read, read, read
It can be done!
![Page 20: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/20.jpg)
Ask Yourself; One Question
“Is it costing me money, or making me money?”
![Page 21: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/21.jpg)
A Content Marketing Solution for
The Apartment Industry
![Page 22: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/22.jpg)
Design a Wordpress
blog
Map toSub-domainof main site
Set Up Google
Analytics
Call TrackingNumber
![Page 23: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/23.jpg)
Create Facebook Business
Page
![Page 25: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/25.jpg)
How System works
Intake Process
Content & Platform
s
Feeds, auto-posts, trending topics, keyword alerts
Sale > smb enters
environment
News, photosevents.
Products, sales, links
comments, sharing
Content sources
Fan Activationcampaigns
Measurement &reporting
TrainingMydigitalsherpa.com
![Page 26: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/26.jpg)
Account Manager services in the following ways:
• Implement content strategy
• 8 pieces of unique content per month to blog (with auto feed)
• 8 pieces of unique content per month to Facebook
• 8 pieces of unique content per month to Twitter
• Comment moderation on blog
• E-mail analytics monthly
• Assist with questions
• Call tracking number
• mydigitalsherpa.com available for client education
Community Sherpa Professional$380 PER MONTH
13 MONTH CONTRACT
![Page 27: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/27.jpg)
The Sherpa You Know And Love
![Page 28: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/28.jpg)
Big Savings For PMC with 25 Community Blogs
![Page 29: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/29.jpg)
Big Savings For PMC with 25 Community Blogs
![Page 30: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/30.jpg)
As A Community Sherpa Client, what do I need to do to be successful?
• Provide content ideas and feed back monthly
• E-mail ideas/photo’s
• Tell us what you like about content (and what you don’t like), so we can grow with you.
• Grow your Social Media fans and followers
• Get your customers, prospects, and friends, to like your page on Facebook and follow you on Twitter.
![Page 31: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/31.jpg)
Why do People Buy Community Sherpa?
Attract online traffic
Find new customers
Content creation
Generate leads
Social media presence
SAVES TIME!And Money!
![Page 32: CommunitySherpa Field Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081404/559601491a28aba4308b482a/html5/thumbnails/32.jpg)
To Find Out More About Digital Sherpa
Website: www.community-sherpa.com
E-mail: Rep E-mail Address
Phone: Rep Phone