Community Sport & Recreation:Partnership, Participation, Performance

Paul JurbalaJoin In Northumberland - June 6, 2012

Canadian children are heavier, taller, fatter, rounder, less flexible and weaker than in 1981.

Canadian children are heavier, taller, fatter, rounder, less flexible and weaker than in 1981.

Forecasts accelerated development of non-communicable disease, increased health care costs and loss of future productivity

Forecasts accelerated development of non-communicable disease, increased health care costs and loss of future productivity

Many issues• Competition from “screen time”• Declining participation in some sports• Increasing participation costs• Limited access to facilities• Decaying infrastructure• Fewer volunteers• Limited capacity of organizations• Coach knowledge and education• Parent and coach pressure on young athletes

How can we build effective partnerships within sport, recreation,

education and health to improve participation and program quality?

We’re number 2!

NSNVO, 2004

We’re number 1! Organizations…

21%33,649

19%

12%

NSNVO, 2004

Percent of Volunteers…

28%5.3 million

• 26% reported losing volunteers (#1)

• 65% can’t get the kind they need (#2)

• 26% reported losing volunteers (#1)

• 65% can’t get the kind they need (#2)

NSNVO, 2004

Percent of Revenues…

5.4%

• 65% of revenue is earned (non-gov’t) (#3)

• 65% of revenue is earned (non-gov’t) (#3)

NSNVO, 2004

How do we connect the silos?

How do we connect the silos?

EducationEducation SportSport

Healt

hH

ealt

hR

ecr

eati

on

Recr

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Canadian Sport for Life!

Recreation / Recreation / PhysicalPhysicalActivityActivity

Physical LiteracyPhysical Literacy

CompetitiveCompetitiveSportSport

ParticipationParticipation

Excellence

Every child should be physically literate (competent in fundamental movement and sport skills)

There is an optimal development pathway from playground/pond to podium

Every Canadian should be physically active for life through participation in sport and recreation

100% of population

Infa

nt

Sen

ior

Active for LifeActive for Life

Canadian Sport For Life Believes…

Aw

aren

es

s

Firs

t C

onta

ct

PHYSICAL LITERACY PHYSICAL LITERACY

The Three Key OutcomesThe Three Key Outcomes

IMPROVED PERFORMANCE

IMPROVED PERFORMANCE

LIFELONG PARTICIPATION

LIFELONG PARTICIPATION

Paradigm Shift

Physical LiteracyPhysical Literacy

ExcellenceExcellenceLife-long Life-long ActivityActivity

Stages of Long Term Athlete Development

Many

Any time

Few

Physical Literacy:

Fundamental Movement Skills +Fundamental Sport Skills =

Physical Literacy…the foundation for both

Participation & Excellence

Active Start

FUNdamentals

Learn to Train

Age 0 – 6

Age 6 – 9

Age 9 – 12

Fundamentalsport skills

Begin structured sport & competition

FMS

Fundamental Movement Skills:

RunningRunningJumpingJumping

SwimmingSwimmingSliding/skatingSliding/skating

Locomotor

SendingSendingReceivingReceivingDribblingDribblingStrikingStriking

Object

AgilityAgilityBalanceBalance

CoordinationCoordinationRhythmRhythm

Body

Physical Literacy is the Common Ground

• For Health: PL is a basis for increased life-long participation, better physical and emotional health, and thus reduced health-care costs.

• For Education: PL is a basis for increased physical activity and thus better focus & learning.

• For Recreation: PL is a basis for increased community physical activity and a logical focus for multi-sport/activity programs for age 0-9.

• For Sport: PL is a basis for improved sport performance building the “total athlete”.

Alignment of interests in the community

Parks & RecClub Sport

Schools

Facility Access

Public Health

Physical Activity & Wellness

Public “reach” Coaches, volunteers

So if CS4L and physical literacy tell us why we should get together…

how and where do we get together?

Six Kinds of Promising Practices

1. Integrated Sport and Recreation Strategies2. Community Sport Councils3. Joint-use Facility Agreements and Innovative

Facility Partnerships4. Fair and Equitable Facility Allocation5. Resources for Recreation/Sport Integration6. Integrating CS4L into Sport/Recreation training

programs

Vancouver Sport Strategy:Six Goals

1. Strengthened Interaction

2. Physical Literacy for All

3. Active for Life 4. Enhanced Excellence 5. Quality Facilities 6. Premier Event

Destination

Key Learning

A coordinated partnership and integrated strategy addressing all recreation, sport and physical activity is the best way to achieve optimal community benefit with available resources.

BCRPA Sport and Recreation Integration Project: Goals

• To understand the current barriers that exist between community sport groups and municipal recreation departments;

• To create a toolkit of resources to foster connections between sport and recreation; and

• To develop a plan to disseminate and implement the toolkit.

BCRPA Integration Project: 12 Initiatives…the “Toolkit”

1. Sport Council development

2. Co-operative model for program development

3. Embrace the LTAD model

4. Collaborative development of physical literacy

5. Collaborative promotion of local sport

6. Unified registration

7. Definition of partnership principles

8. Creation of grassroots networking opportunities

9. Collaborative approach to facility planning/operations

10. Rationalization and allocation of resources

11. Integrated risk management

12. Integrated instructor/coach training

Community Sport Councils in Ontario:Connecting Grassroots Sport and Recreation

MississaugaMississauga

HamiltonHamilton TorontoToronto

North BayNorth Bay

AuroraAuroraOttawaOttawa

SudburySudbury

NiagaraNiagara

OrilliaOrillia OshawaOshawaLondonLondon

K-WK-W

AuroraAurora

Community Sport Councils: Mission

• Connect:• Sport orgs, municipalities, region, schools, colleges &

universities, health and private sector.• Share:

• Resources, good practices, joint programs (e.g. event hosting), “tools” (e.g. on-line registration, education).

• Develop:• Sustainability, volunteers, coaches, capacity.

• Promote & Celebrate:• Quality sport, volunteers, athletic accomplishment.

We have the evidence…We have the volunteers…We have the common cause (CS4L and physical literacy)…We have the forum (Community Sport Councils)…We have lots of potential partnership projects (joint strategies, integrated programs, joint resources)…We have examples and templates from across Canada…So what’s holding us back?

Next Steps?Next Steps?

Paul Jurbalapaul@communityactive.ca

or on the interwebs…www.canadiansportforlife.cacommunitysportcouncil.com

www.communityactive.ca