community membership at cardiff university libraries - sally earney
DESCRIPTION
Community membership of Cardiff University Libraries presented at CLIC Open Access event on 24th July 2014 by Sally Earney #CLICOATRANSCRIPT
“EXTERNAL BORROWERS” NO
MORE: NEW COMMUNITY MEMBERSHIPS AT CARDIFF UNIVERSITY
SALLY EARNEY
WELCOME “External members”!
© Copyright Dave Carter and licensed for reuse under this Creative Commons Licence
© Copyright Brian Robert Marshall and licensed for reuse under this Creative Commons Licence
www.public-domain-image.com
• Stagnant Memberships
• Feeling that University is inaccessible to the public
WE HAVE SEEN THE LIGHT!• Conducted survey among existing personal members –
happy with the value from the service
• Did customer journey mapping to see how many interactions the customer had before they actually became members
• University’s “Way Forward” strategy is driving stronger engagement with the community – “engagement ambition”
USER FRIENDLINESS!
Name change
Increased borrowing allowances
Created 2 membership ‘hubs’ one at Heath Park (Health Library) and one at Cathays Park (Senghenydd Library)
Whole transaction done in one location – ID card made on the spot
Able to enrol new members into the evenings and on Saturdays (previously only M-F 9-4.30pm)
More straightforward and clear pricing (VAT inclusive)
All information needed now on web including membership form (one form for all memberships)
NEW SCHEMESCLIC!
Referral letter from any CLIC library with Library Card
£10 registration fee p.a. (cost of ID card)
2 items at a time from our Main collections (2 week loans)
{excludes short loan}
Use at any of the University’s 14 libraries
CARDIFF UNIVERSITY ALUMNI
Cardiff University Alumni card to join
Up to 6 items from the Main collections
{excludes short loan}
Reduced first year fee £10 p.a. Subsequent years £25 p.a.
Use at any of the University’s 14 libraries
PERSONAL MEMBERSHIP
Proof of identity and current home address
Up to 6 items from our Main collections (2 week loans)
{excludes short loan}
£60 p.a.
Use of any of the 14 University Libraries
MORE IN TOUCH
Introducing a newsletter in July 2014 to keep in touch, invite feedback
Open day held on 9th July in Senghennydd Library following promotional mornings spent in the Central library
Our induction packs have been expanded to include FREEBIES
Plan to invite members to come along to talks at the University
More proactive letting people know about schemes e.g. marketing to potential alumni before they leave us
Selling our services on basis of cpd – 1 million+ books!
WALK-IN ACCESS
Pilot service launched January 2012
• 4 libraries
• Printing from service introduced in April 2012
Rolled out to 9 libraries April 2013
HOW THE SERVICE WORKS
Firefox kiosk session
Chipped smartcard inserted into SunRay virtual client terminals (our Library OPACs)
Session is killed when card removed
Users can print articles - guest myPrint accounts created to use webPrint service
MORE ABOUT THE SERVICE
MY ADVICE TO YOU…
WHAT’S NEXT?• More marketing and promotion
• Investigate off campus electronic resources for Alumni
• More members?!
Chris “Welcome” Reproduced under cc licence (CC BY-NC-SA 2.0)