Industry ConvergenceIndustry Convergence

• ABC within 1 year, 24 hour nonstop in 3 networks in 60 years : 1.5 Mio hours of programming

• YouTube produced the same number on 1H2008 only

• ABC within 1 year, 24 hour nonstop in 3 networks in 60 years : 1.5 Mio hours of programming

• YouTube produced the same number on 1H2008 only

Web 2.0 Broadcaster 2.0

Operator 2.0

Feels like free ServicesContent are often FREE

Context is NOTExperience is NOTPackaging is NOT

Feels like free ServicesContent are often FREE

Context is NOTExperience is NOTPackaging is NOT

You

3 Billion devices vs. 1 Billion PCs3 Billion devices vs. 1 Billion PCs• Nowadays you can be a famous artist in

minutes: someone found the content and passed it to someone else, who passed it to someone else, and so on.

• Nowadays you can be a famous artist in minutes: someone found the content and passed it to someone else, who passed it to someone else, and so on.

Matt Harding — funny dance video trip, he traveled around 42 countries within 14 months and he became quasy-famous. 50 million views

Magibon — A young woman that attained celebrity status on YouTube by doing nothing but stare at the camera. 50 million views

Amber Lee Ettinger — also known as Obama Girl, is famous for her YouTube videos about Barack Obama called "I Got a Crush... on Obama". 14 million views

Moymoy Palaboy — A Filipino comic and singing duo known for their uploaded lip synch videos in YouTube. 40 million views

THE INTEGRATIONTHE INTEGRATION

Customers are not mere consumers; they are also creators of content. They are also participating in social networks; which means they want to contact anyone, anywhere.

Customers are not mere consumers; they are also creators of content. They are also participating in social networks; which means they want to contact anyone, anywhere.

Customers expect the same flexibility that they take for granted on the Internet to be also present on Mobile devices. They also expect media to span all their platforms. Mobile Lifestyle

- The relationship between the Network and the Device- The evolution of the network (LTE, IMS, Net neutrality, Cellular networks, Radio Frequency Networks: such as Bluetooth, WiFi, WiMAx & Mesh, HSUPA and HSDPA)- Impact of open source on the device stack (Android, Symbian, Linux and others)- The impact of the iPhone and App stores

Challenges, Opportunities and BarriersChallenges, Opportunities and BarriersChallengesChallenges

Enhancing traditional Internet Social Networking with maximizing all Mobile Delivery Channels, and in additional including G P S, L B S and Cell broadcast. E.g.:

-Sending sale notices, coupons and other offers to someone nearby

-Find friends, locate movie trailers for nearby shows and prime eats

- Mobile and digital contents . E.g.: branded avatar, accessories

“Social networking sites are helping the mobile Internet reach its tipping point. We are now seeing an increasing number of people taking a real multi-channel approach to their communications with the growth in the use of email, Facebook and Twitter on the mobile,..” Abid Warsi – Webcredible May 2009

mobilelifestyle

Mobile ecosystem and the network:Mobile ecosystem and the network:

Barriers

Mobile Social Networking:Mobile Social Networking:

Opportunities

• How to build a community?• How to monetize it?• What is it users value in the service?• How to keep them interested?

Non-SMS data revenue to be a quarter of the total mobile operator revenues by 2012One of the highest in the region. SOURCE: Yankee, June 2008

SENSE, FEEL and RELATE

Telkomsel MyPulau

Data may 2009

WEB Features Perspective and Comparison

Myspace Multiply Facebook 12Frenz MyPulauRefer new friends 1 1 1 1 1

Personalize profile 1 1 1 1 1

Upload pictures 1 1 1 1 1

Add music 1 1 - 1 -

Upload video - 1 1 1 1

Calendar - 1 1 - 1

Unique user web address 1 1 1 1 1

Community/groups 1 1 1 1 1

Sharing portal 1 1 1 1 1

Blogs 1 1 1 1 1

Forums 1 - - 1 1

Mobile application 1 - 1 1 1

IM/ Chatting 1 - 1 1 1

Send bulletins 1 - - - -

Friends update notification 1 1 1 1 1

Newsfeed 1 - 1 - -

Import contacts 1 1 1 - 1

Total 15 12 14 13 14

7700

Video Call Disclaimer

7700 77007700

Recording Confirmation Video Sent

Additional Mobile Feature Mobile 3G VIDEO SUBMISSION

Submitted video will be shown on the WEB

courtesy fubuki – flickr.com

Terima Kasih Telkomsel - June 2009