community management tools for facebook
DESCRIPTION
Presentation of 5 Community Management Tools for Facebook during a Cleverwood Friday Session in February 2011TRANSCRIPT
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Cleverwood FRIDAY SESSIONS
Follow @Cleverwood
Use #FridaySession
Christelle Deliens
“ Community Management
Tools For Facebook ”
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OOROOK: FIRST FREE COMMUNITY MANAGEMENT TOOL FOR FACEBOOK FAN PAGES.
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OOROOK: Installation
Easy installation in 2 clicks and less than 30 seconds!
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Oorook: Settings
Choose which page to protect and Oorook will automatically scan your fan’s comments Select language for analysis (English – French only)
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OOROOK: How it works?
Oorook will analyze up to 20 messages/day in the FREE version
Email notification when litigious content in posted on a Fan Page
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OOROOK: How it works?
All the messages included the reviewed messages will appear here. You can choose to delete a post, like it or open the discussion
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OOROOK: How it works?
Limited statistics in the Free version. You only have access in the “Moderation” part
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Oorook Functionalities
Oorook will automatically scan your fan’s comments
Bad content can be automatically deleted (not in the free version), Email notification for litigious content
Select Language for analysis (EN-FR only)
Customize your settings ( auto deletion, monitor pictures, videos… : NOT in the FREE version)
Oorook can detect offensive language or spam, manage alterations, variants and common misspellings
Thread reconstruction available
Page admin can reply to fan in the thread
Status uses different colours for intuitive reading
Application provides statistics and way to custom settings
…
The FREE version offers essential features and allows you to analyze up to 20 messages per day
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Oorook Functionalities
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Oorook Functionalities
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Oorook Functionalities
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To summarize
The Oorook Business version: Offers advanced functionalities like
the auto-deletion of bad content
the possibility to interact with fans from the moderation console
the possibility to export statistics
The Oorook Premium Version: Fan’s questions identification from your wall. You can answer them in the tab
“to be answered”
Automatic deletion of posts and comments with critical status
Possibility to schedule your posts on your page’s wall (publish this post on this given day at this specific time, multi publication for a same post…)
Statistics for fan’s activity and engagement
The Free Version: The free version offers essential features and allows you ton analyze up to 20 messages per day
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HYPER ALERTS: FREE EMAIL ALERTS NOTIFICATIONS FOR FACEBOOK FAN PAGES
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What’s HyperAlerts ?
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How to add an Alert?
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Email notification setting
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Email notification setting
You can add as many alerts as you like, and event multiple alerts for the same page. Maybe you want an alert immediately, as well as a weekly report of all activity.
The “own content” checkbox means comments and posts by the page administrator. You will only get alerts on posts newer than one month.
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Email notification
When you receive an alert, you can click on “view whole post” and you are redirected to the conversation on Facebook
You can’t answer via the email received or via the site
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POSTLING: TOOL TO MANAGE YOUR SOCIAL MEDIA PRESENCE
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What’s Postling ?
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Manage your brand: Add account
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Manage your brand: Dashboard
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Manage your brand: Stream (Twitter)
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Manage your brand: Analytics
The Analytics Dashboard is only available to Postling Plus or Postling Premium subscribers. Functionalities: • A graph showing the number of daily posts, comments,
reviews, and tracking results over time. • An easy way to see the relationship between posts published
and comments or mentions. • The total number of posts, comments, reviews, and tracking
results for the selected time period.
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Manage your brand: Published Posts
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Manage your brand: Drafts & Scheduled Posts
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Manage your brand: Comments
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Manage your brand: Reviews & Tracking
Postling allows you to track the reviews people write about your business that are published on sites like Yelp and CitySearch. You can also monitor the web in real-time or via RSS.
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Email Notification
In the free version, you will receive a daily digest containing all the comments, reviews and tracking results happened during the day. When you click on “View all”, you are automatically redirect into the Postling interface.
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What can we do with Postling?
Publishing all in one place
Schedule your posts in advance
Stay on top of comments
Know your stats
Connect multiple users to your accounts
Wake up to an email summary
Track your business and your competitors
Instant email alerts of comments
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3 Versions available
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GRAPH-O-METER: FREE COMMUNITY MANAGEMENT TOOL
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What’s Graph-O-Meter ?
Graph-O-Meter is a free tool allowing you to check comments posted on fan pages and see how often fans interact with your brand.
You can use it simply by login with your Facebook account
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How it works?
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You can easily see your fans growth since last connection
• Posts & comments by fans posted on the wall, links, photos, videos • All the pages you administer have the same menu
You can choose to show statistics from last 1 hour, 12 hours, 24 hours, 7 days or 30 days
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Functionalities
When hovering the mouse over the fan name, you can see how often a fan interact on your fan page. You can like a post, delete it or open the discussion into Facebook Graph-O-Meter also allow you to export data in a .csv file
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Functionalities
One of the best functionality of this tool: you can easily see which fan are the most active on you fan page with this fans ranking. Negative point: No email notification when someone post/comment on your wall
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FACEBOOK: NEW FUNCTIONALITIES FOR FAN PAGE ADMIN
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Switch Profile
Facebook now allow us to switch easily between our profile and the page we manage by clicking on “use Facebook as”. You can then act like if you have a Facebook profile.
It means that now you can be notified when someone like/post/comment your publication.
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Friends & Comments notification
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Moderation settings
• Possibility to add specific keywords to the blocklist.
• You can choose a level of profanity level (None, Medium, Strong)
You can add comma-separated keywords to the "Moderation Blocklist". When users include blacklisted keywords in a post and or a comment on your Page, the content will be automatically marked as spam.
Facebook will block the most commonly reported words and phrases marked as offensive by the broader community.
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Cleverwood is your New Media
Consulting partner, providing
expertise, knowledge and
consulting services for Social
Media, Web, Mobile, Interactive
Television and emerging
channels.
Slides will up be there
Pic’s will be here
Summary over here And tweets down here
Thank You
Christelle Deliens
@christelle501