community is king
DESCRIPTION
This is a presentation I did at a CCBA event in WV in October 2008.TRANSCRIPT
The Garland Group | SocialStratus
Community is King
The Garland Group | SocialStratus
SocialStratus
The Garland Group
The Garland Group | SocialStratus
What is the Web today?
The Garland Group | SocialStratus
News
Information
Mass Media
Advertising
Data
The Garland Group | SocialStratus
News
Information
Mass Media
Advertising
Data
Blogs
Wiki’s
Video/Podcasts
Personal Reviews
Niche Content
The Garland Group | SocialStratus
The Garland Group | SocialStratus
The Long Tail
The Garland Group | SocialStratus
Today’sRockstar
Hi, I’m Geoff.
Geoff ’s Community is...• Small (but not that small)
• Affinity for music & tech
• Passionate
• Willing to spend money
User Generated Politics
Social Networking Sites
The new AP
Old way to watch debates
The new way
Their Community is...
• Worldwide
• The little guy
• Information Hungry
• Small donations add up
Let’s talk about you!
Your Community is...
Financial Services folks want to:• Be informed & inform
• Be educated & help
• Need legislative support
• Connect w/ like minded people
How do we start?
• What are your goals?
• What do your members need?
• Listen & engage!
Getting Started
Words of Warning
• Email is not the answer
• It’s not about you!
• This is not an IT project
• Executive buy-in
• Patience
