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COMMUNITYINVOLVEMENT

R E P O R T

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Though impact is a word most often used in reference to the physical nature of our sport, it is also a word that accurately describes the objective of the Cleveland Browns community outreach efforts in 2010. As we look back on the past year, a year of change and promise, we are proud of the positive impact our outreach efforts have had on our city and region, and the support our efforts provided to the people and fans who so loyally support us.

Looking ahead we remain dedicated to contributing to our community by focusing on citizenship, education, health & wellness and youth football and by partnering with others who share our desire to help.

We hope the information on the following pages demonstrates that commitment as well as the appreciation our players and organization have for our great city and fans.

Sincerely,

Mike HolmgrenPresident

Positive Impact, Continued Commitment

Renee Z. HarveyDirector, Community Outreach

2 0 1 0 C L E V E L A N D B R O W N S C O M M U N I T Y I N V O LV E M E N T R E P O R T

The Cleveland Browns logged over 850 hours of community service through player outreach effforts in 2010.

Honor Row: During regular season home games, the Browns invite those who serve our local communities and members of the United States Armed Forces to join us in the Hats Off to Our Heroes Honor Row. Fans, players and coaches salute these individuals and recognize and commend them for their honorable actions to protect our country. At the 2010 home opener on September 19, the Browns honored fallen officers: Trooper Andrew C. Baldridge, Police Officer Jarod Michael Dean, Patrolman James Kerstetter, Police Officer Thomas Patton II and Chief of Police Carl Worley.

Veterans Day: The Browns celebrated Veterans Day through special tributes during the Browns vs. Patriots game on November 7. Festivities included the formation of a military gauntlet during the player introductions and special recognition of the Tuskegee Airmen, the first African American military aviators to fight in World War II and ignite advocacy for African Americans to enlist in the military.

Elite Opportunities: Preseason military outreach efforts welcomed the 112th Engineer Battalion of the Ohio Army National Guard and military guests of the USO of Northern Ohio to the Browns Draft Day Party, Mini Camp and Training Camp.

Hats Off to Our Heroes recognizes individuals throughout Northeast Ohio who are committed to making our country and communities safe. The Browns support these individuals throughout the year through multiple outreach initiatives.

Care Packages: The 2010 rookie class visited the USO Care Package Facility in Chagrin Falls to assemble care packages for soldiers deployed overseas. In addition, the Cleveland Browns presented the USO of Northern Ohio with a $10,000 donation.

Pro vs. GI Joe: Families of the men and women serving our country overseas joined the Browns as they were connected to their loved ones via a live remote. Players competed against the troops in a variety of video games as part of Pro vs. GI Joe. Local military representatives also were invited to join in the excitement while enjoying tailgate-style food. This unique event connected Cleveland Browns players with individuals serving in Afghanistan, Iraq, Kuwait, and stationed at Fort Drum and recovering at the Walter Reed Army Medical Center.

Honoring Those Who Make the Ultimate Sacrifice

More than 1,500 tickets were donated over the course of the season to the men and women who serve our country.

invite those who serve our local communities and members of the United States Armed Forces to join us in the Honor Rowand recognize and commend them for their honorable actions to protect our country. At the 2010 home opener on September 19, the Browns honored fallen officers: Trooper Andrew C. Baldridge, Police Officer Jarod Michael Dean, Patrolman James Kerstetter, Police Officer Thomas Patton II and Chief of Police Carl Worley.

Veterans Day:special tributes during the Browns vs. Patriots game on November 7. Festivities included the formation of a military gauntlet during the player introductions and special recognition of the Tuskegee Airmen, the first African American military aviators to fight in World War II and ignite advocacy for African Americans to enlist in the military.

Elite Opportunities:welcomed the 112th Engineer Battalion of the Ohio Army National Guard and military guests of the USO of Northern Ohio to the Browns Draft Day Party, Mini Camp and Training Camp.

CITIzENshIP

Throughout the Browns’ history, more than 30 players and coaches have served in the United States Armed Forces, including Hall of Fame players Otto Graham, Marion Motley, Dante Lavelli, Frank Gatski and Paul Brown.


Community Partnerships

The Browns 2010 Dr. Charles Drew Blood Drive had the potential to positively impact approximately 2,196 patients in Northern Ohio.

CITIzENshIP1) American Heart Association, Healthy Family Training Camp

2) Marine Corps, Touchdown for Tots

3) American Red Cross, 10th Annual Dr. Charles Drew Blood Drive

4) American Cancer Society, Crucial Catch

5) Cleveland Foodbank, 12th Annual Taste of the Browns

6) Big Brothers Big Sisters, Match of the Game

7) Providence House, holiday programming

8) United Way of Greater Cleveland, annual partnership

9) Cleveland Foodbank, Food Drive

10) Shoes and Clothes for Kids, Holiday Extravaganza

11) Autism Speaks, Light Up Blue

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Browns Women’s Organization: The Browns Women’s Organization (BWO), supported by Cleveland Clinic, consists of spouses and significant others of Browns players and coaches who actively support the local community through outreach endeavors. The 2010 season kicked-off with a special invitation to children residing at Berea Children’s Home, who were given a once-in-a-lifetime experience at Training Camp. BWO members created a memorable Halloween for kids and their mothers at Laura’s Home as they hosted a festive Halloween party including activities, crafts and a trick-or-treat parade with special costumes. The newly refurbished Norma Herr Women’s Center opened its doors for the Thanksgiving holiday with BWO members hosting 100 women for a Thanksgiving meal. To wrap up the holiday season, BWO members spread some holiday cheer through a visit to Providence House, joining the children for holiday activities. During each of their community initiatives, BWO members wore custom pink jerseys to demonstrate support of Breast Cancer Awareness.

Holidays: The holiday season was a special time for the Cleveland Browns organization to give back to the local community through a number of holiday endeavors in 2010. During the Thanksgiving season, more than 40 Browns players and staff volunteered at the Cleveland Foodbank, preparing meals and boxing items for families in need. A gate collection for the Cleveland Foodbank also was held at the Browns home game on November 14. In addition, 400 families

received food and other essentials through Feed the Children and Salvation Army. In December, Browns players offered exclusive holiday shopping experiences for kids. The holidays continued as 100 children were invited to select new winter jackets, hats and mittens as part of a Holiday Extravaganza in Brownstown, in partnership with Shoes and Clothes for Kids. BWO members and their spouses participated in the Adopt-A-Family program through The Littlest Heroes and adopted 22 families who were struggling financially and emotionally because a child in their immediate family was affected by cancer.

Player Ticket Programs: In 2010, 14 Browns players selected charitable organizations to benefit from Player Ticket Programs. Individuals served by the selected organizations received game tickets, parking, commemorative apparel and food vouchers. More than 2,000 tickets were purchased by players this season through their respective ticket programs.

Browns 2010 Walter Payton Man of the Year: The Walter Payton Man of the Year Award is given annually by the National Football League to recognize a player’s volunteer and charity work, as well as his excellence on the field. All-Pro Offensive Lineman Joe Thomas was honored as the 2010 Cleveland Browns Walter Payton Man of the Year.

Player contributions to the Cleveland Foodbank resulted in more than 1,000 families receiving meals during the holidays.

Giving Throughout the Year


Cleveland Browns Back to School Campaign: Established by Shoes and Clothes for Kids, a non-profit organization that is unique to Cleveland and focuses on providing new shoes and clothes to children, the back to school effort provides necessities to kids through a network of 30 distribution partners. Believing that each student should start the school year with confidence and equipped with the necessities, the Browns have funded the Back to School Campaign since 2008. Through the Browns’ support, 6,000 gift cards for shoes were provided to children.

Touchdown for Reading: In partnership with Cleveland Clinic, Cuyahoga County Public Library and Stark County District Library, the inaugural fall reading program was kicked off at the Browns preseason home game on September 2. Prior to kickoff, students had the opportunity to visit the Touchdown for Reading tent located on the Tailgate Terrace. Cuyahoga County Public Library, Stark County District Library and Cleveland Clinic provided giveaways. One of the first to pre-register for

the program, Max Fedorchek, served as the game’s Honorary Coin Toss Captain, while other young readers helped hold the American flag. The Touchdown for Reading program ran September 7 through November 20. Through the program children could track their reading minutes online to score a touchdown and be eligible for fantastic Cleveland Browns prizes. At the conclusion of the program, nearly 40 library branches hosted Browns-themed parties.

Pro Football Hall of Fame Educational Outreach Program: Through a partnership with the Pro Football Hall of Fame, a cross-curriculum educational program is offered online at no cost to teachers. Subjects include language arts, science, physical education, visual arts, social studies, mathematics and the internet.

Promoting Education Through a Variety of Outreach Programs

More than 2,700 children participated in the Browns 2010 Touchdown for Reading program and tracked 738,000 minutes of reading!

EDUCATION

Cleveland Browns Back to School Campaign:by Shoes and Clothes for Kids, a non-profit organization that is unique to Cleveland and focuses on providing new shoes and clothes to children, the back to school effort provides necessities to kids through a network of 30 distribution partners. Believing that each student should start the school year with confidence and equipped with the necessities, the Browns have funded the Back to School Campaign since 2008. Through the Browns’ support, 6,000 gift cards for shoes were provided to children.

Touchdown for Reading:Clinic, Cuyahoga County Public Library and Stark County District Library, the inaugural fall reading program was kicked off at the Browns preseason home game on September 2. Prior to kickoff, students had the opportunity to visit the Touchdown for Reading tent located on the Tailgate Terrace. Cuyahoga County Public Library, Stark County District Library and Cleveland Clinic provided giveaways. One of the first to pre-register for

Promoting Education Through a Variety of Outreach ProgramsCleveland Browns Back to School Campaign:by Shoes and Clothes for Kids, a non-profit organization that is unique to Cleveland and focuses on providing new shoes and clothes to children, the back to school effort provides necessities to kids through a network of 30 distribution partners. Believing that each student should start the school year with confidence and equipped with the necessities, the Browns have funded the Back to School Campaign since 2008. Through the Browns’ support, 6,000 gift cards for shoes were provided to children.

Touchdown for Reading:

Promoting Education Through a Variety of Outreach Programs

During the 2010-2011 school year, more than 5,000 children in the Cleveland Metropolitan School District will receive free eye exams through the Vision First program funded by the Cleveland Browns Foundation in partnership with Cleveland Clinic Cole Eye Institute.

Cleveland Browns Marion Motley Scholarship: During the Browns vs. Steelers game, the Cleveland Browns Foundation formally announced Breanna Aponte from James Ford Rhodes High School in Cleveland and DaVaughn DuBose from Shaker Heights High School in Shaker Heights as the annual Cleveland Browns Marion Motley Scholarship recipients. Each student will receive a four-year, $2,500 renewable scholarship to attend college. The Cleveland Browns Foundation established the Marion Motley Scholarship in 2005 through a partnership with the Cleveland Scholarship Programs. The program has awarded more than $120,000 in scholarships and honors the legacy of Browns Hall of Famer Marion Motley.

Heritage Hall Educational Program: In celebration of the Cleveland Browns Heritage Hall and the recent unveiling of the Ring of Honor, Northeast Ohio schools were invited to tour the new space at Cleveland Browns Stadium. Following the tour, an educational program highlighting the Browns' heritage and history was presented and students were treated to lunch.

Cleveland Metropolitan School District: The Cleveland Browns support the Cleveland Metropolitan School District (CMSD) through player involvement and endorsements. That support is reflected in an inspirational public service announcement featuring the 3Rs: Rights, Responsibilities, Realities initiative, which will be shown district-wide to students during the 2010-2011 school year. The messages are tailored toward setting goals and working hard to achieve them. Browns players also support the school district’s Target 11 program, which discourages truancy and motivates students to arrive at school on time.

An annual program, Principal for a Day, invites local community and corporate leaders into the Cleveland Metropolitan School District’s schools to experience first-hand the strengths of CMSD and the decisions and responsibilities that challenge principals on a daily basis. In appreciation for the participants’ commitment to our local schools, the Browns host a Principal for a Day reception at Cleveland Browns Stadium following the program.


Cultivating Youth Football in Northeast Ohio

More than $500,000 in field refurbishment grants has been awarded to various Northeast Ohio football fields over the past five years.

YOUTh FOOTBALL

Grassroots Field Dedications: The Browns assisted with the construction and renovation of two football stadiums in Northeast Ohio through the National Football League/Local Initiatives Support Corporation Grassroots Program. Cleveland Central Catholic High School received a $200,000 grant, while James F. Rhodes High School was awarded a $100,000 grant. Browns players were on hand for ribbon-cutting ceremonies at both sites, where they also met with members of the football teams.

Greater Cleveland Muny Football and Northeast Ohio Pop Warner: The Greater Cleveland Muny Football and Northeast Ohio Pop Warner leagues each received funding through the Browns and the NFL as part of a helmet refurbishment project. With the funding, hundreds of youth football players throughout Northeast Ohio will be outfitted with helmets that are up to date and safe.

Lake High School: On June 5, a series of tornadoes devastated several communities throughout Northwest Ohio. Lake High School was severely damaged and lost all of its football facilities, equipment and stadium. The Browns made a financial contribution toward the school’s new football locker rooms, created a special tribute during the August 21 preseason game where the Lake High School football team served as the honorary American flag holders. In addition, a Browns player made an anonymous donation of practice gear.

Charity Game: The high school football season kicked off at Cleveland Browns Stadium on August 28 as the Cleveland Browns hosted the Charity Game. The 2010 doubleheader featured match-ups between the St. Edward Eagles and Mentor Cardinals, as well as the St. Ignatius Wildcats and Lake Catholic Cougars, marking the 42nd year of the Charity Game.

In 2010, over one million votes were cast by fans participating in the Game of the Week program.

Cleveland Browns High School Game of the Week, Presented by Cleveland Clinic: Beginning in mid-August and continuing throughout the season, the new program brought together four panel members, including Dave Chudowsky (WKYC), Matt Florjancic (ClevelandBrowns.com), Mark “Munch” Bishop (WKNR) and Mike Snyder (WTAM) who each nominated one game per week. Fans also had the opportunity to vote and each Game of the Week was covered by Browns reporters with highlights appearing on ClevelandBrowns.com, as well as home game recognition.

Celebrating the Rich Tradition of High School Football

Coach of the Week and Year: The Cleveland Browns Coach of the Week program honored the winning coach from each Cleveland Browns High School Game of the Week. Each winning coach received $1,000 for his respective high school football program. At the conclusion of the high school season, the Browns proudly named Medina Head Coach Larry Laird as the 2010 Cleveland Browns High School Coach of the Year. Laird received an additional $2,000 for the Medina football program.

High School Game of the Week ResultsAug. 28 St. Edward 35, Mentor 28Sept. 3 North Ridgeville 42, Lakewood 28 Sept. 10 Independence 42, Lutheran West 34 Sept. 16 Perry 39, Orange 28 Sept. 24 Maple Heights 35, Shaker Heights 0 Oct. 1 Rocky River 44, Midview 30 Oct. 8 Medina 55, Nordonia 21 Oct. 15 Chagrin Falls 28, West Geauga 0 Oct. 22 Olmsted Falls 17, Amherst 14 Oct. 29 Beachwood 20, Hawken 19 Nov. 5 Sandusky 42, Avon 35 Nov. 12 Maple Heights 61, Sandusky 27 Nov. 19 Lake Catholic 35, Ashland 28Nov. 26 Maple Heights 27, Lake Catholic 17

STATE CHAMPIONSHIPSDec. 3 Maple Heights 45, Trotwood-Madison 33 Dec. 4 St. Edward 35, Wayne 28


Cleveland Browns High School Player Development: Throughout the months of June and July, nearly 1,500 high school football players participated in the Cleveland Browns High School Player Development program (HSPD), which took place at four different locations throughout Northeast Ohio: Archbishop Hoban High School (Summit County), Baldwin-Wallace College (Cuyahoga County), Canfield High School (Mahoning County) and Canton GlenOak High School (Stark County). The week-long program featured both on-field instruction and off-field character development courses, which provided each participant with insight of what is necessary to become a successful collegiate student-athlete.

Regional and National 7-on-7 Tournaments: The Browns hosted 10 high school 7-on-7 football teams during the Cleveland Browns Regional HSPD tournament, held for the first time at Cleveland Browns Stadium. Athletes who participated in the HSPD program were selected for their performance both on and off the field. Advancing from the Regional Tournament, 12 athletes were selected to represent the Browns at the National 7-on-7 Tournament. The Browns HSPD team enjoyed a successful tournament, finishing the weekend with a 7-3 overall record and an appearance in the AFC Championship Game.

Cleveland Browns High School Invitational: The Browns hosted the inaugural Cleveland Browns High School Invitational in late June. The 7-on-7 style tournament featured 15 teams from Northern Ohio, who gathered for a one-day tournament at the team’s Training Facility. The No. 1 seeded Olmsted Bulldogs ran the table and capped off the day with a thrilling victory over the Bedford Bearcats in the Championship Game.

Members of the Cleveland Browns National 7-on-7 team represented 11 local high schools and all six Ohio High School Athletic Association football divisions.

YOUTh FOOTBALLContributing to the Betterment of the Game

The Lou Groza Football League was created in 2010 to honor the legacy of the late Hall of Famer. More than 100 youth football players took part in the inaugural season.

Cleveland Browns Youth Football Camp Presented by Medical Mutual of Ohio: The 2010 Cleveland Browns Youth Football Camp provided over 200 youths, ages 8-14, the opportunity

to participate in a week-long camp on the same fields the Browns practice on. In addition to receiving first-class football training, the campers also were treated to guest appearances by the 2010 Cleveland Browns rookie class. The camp featured two sets of curriculum, as younger campers took part in the flag portion, while the older participants were part of the advanced skills

camp. Important life skills were also incorporated into daily camp activities.

USA Football: USA Football is a NFL-endorsed, independent, non-profit organization with an objective of developing youth, high school and international amateur football. Browns programming, in partnership with USA Football, included donating 4,000 tickets to 69 youth football organizations for the USA Football Game of the Month, August 21 Browns vs. Rams. Additionally, the Browns welcomed nearly 200 youth football coaches for the annual USA

Football Coaching School. For the second consecutive year, the Browns were represented on the USA Football All-Fundamentals Team by Kick Returner Josh Cribbs, who was one of only 26 players named to the 2010 team.

Cleveland Browns Punt, Pass & Kick: Nearly 150,000 participants, ages 6-15, took part in the Cleveland Browns Punt, Pass & Kick competition. Forty of those individuals qualified for the Team Championship event, which took place at the Browns Training Facility prior to the Browns vs. Panthers game on November 28. Grant Huffman of Aurora, Ohio, participating in the 8-9-year-old boys division and Grant Kersh, of Kent, Ohio, participating in the 10-11-year-old boys division, advanced to represent the Browns during the NFL Punt, Pass & Kick National Finals in Atlanta, Georgia.

Future Stars Halftime Exhibition: During the season, several youth football programs were given the unique opportunity to showcase their talent in front of thousands of fans at Cleveland Browns Stadium as part of the Cleveland Browns Future Stars program, presented by Medical Mutual of Ohio. Taking part in the 2010 Cleveland Browns Future Stars program were 120 athletes from Tiffin Little League Football and Perry Youth Football. In addition to playing at halftime, the teams were part of pregame activities, helping hold the American flag during the National Anthem.

to participate in a week-long camp on the same fields the Browns practice on. In addition to receiving first-class football training, the campers also were treated to guest appearances by the 2010 Cleveland Browns rookie class. The camp featured two sets of curriculum, as younger campers took part in the flag portion, while the older participants were part of the advanced skills

Football Coaching School. For the second consecutive year, the Browns were represented on the USA Football All-Fundamentals Team by Kick Returner Josh Cribbs, who was one of only 26 players

Nearly 150,000 participants, ages 6-15, took part in the Cleveland Browns Punt, Pass & Kick competition. Forty of those individuals qualified for the Team

During the season, several youth football programs were given the unique opportunity to showcase their talent in front of thousands of fans at Cleveland Browns Stadium as part of the Cleveland Browns Future Stars program, presented by Medical Mutual of Ohio. Taking part in the 2010 Cleveland Browns Future Stars program were 120 athletes from Tiffin Little League Football and Perry Youth Football. In addition to playing at halftime, the teams were part of pregame activities, helping hold the American

Football Coaching School. For the second consecutive year, the Browns were represented on the USA Football All-Fundamentals Team by Kick Returner Josh Cribbs, who was one of only 26 players

Nearly 150,000 participants, ages 6-15, took part in the Cleveland Browns Punt, Pass & Kick competition. Forty of those individuals qualified for the Team

During the season, several youth football programs were given the unique opportunity to showcase their talent in front of thousands of fans at Cleveland Browns Stadium as part of the Cleveland Browns Future Stars program, presented by Medical Mutual of Ohio. Taking part in the 2010 Cleveland Browns Future Stars program were 120 athletes from Tiffin Little League Football and Perry Youth Football. In addition to playing at halftime, the teams were part of pregame activities, helping hold the American


Breast Cancer Awareness: Throughout the year the Browns engaged in local awareness efforts and presented initiatives unique to the Cleveland Browns.

In the spring, Browns representatives became designated Pink Tie Guys as part of the Susan G. Komen for the Cure® Northeast Ohio Affiliate campaign. By wearing a special Komen pink ribbon tie at community events, the men hope to spark conversations about the importance of early detection — the best protection against breast cancer.

When the 2010 season kicked off, the Browns had a team in the Susan G. Komen Race for the Cure and also dedicated the October 3 Browns vs. Bengals game as part of Breast Cancer Awareness Month. Fans arriving at the game were greeted by Zeta Tau Alpha (ZTA) volunteers who distributed THINK PINK ribbons. There were also distinct changes on the field as pink ribbon field stencils, goal post padding and field wall banners emphasized support of the cause. Team officials, coaches and players also wore pink gear. Breast cancer survivors, selected through a nomination process of the local American Cancer Society, formed the gauntlet for player introductions. The

Archbishop Hoban High School football team, who wore pink jerseys during their season, joined the Browns for the presentation of the American flag and National Anthem.

As part of its community service, the Browns Women’s Organization (BWO) unveiled its 2010 custom jerseys. Designed with pink numbers and letters, the jerseys are symbolic of Breast Cancer Awareness and were worn during the season by BWO members during their outreach initiatives. Replicas of the jerseys were available for purchase through an online auction to benefit the local American Cancer Society.

Browns Pink Breast Cancer Awareness hats were available at the Team Shop with a portion of the proceeds benefiting Cleveland Clinic Breast Center and National Breast Cancer Foundation.

The Cleveland Browns have distributed more than 200,000 pink ribbons since the partnership with ZTA began in 2003!

hEALTh & WELLNEssGoing Pink for Breast Cancer Awareness

This fall, ABC Television’s “Extreme Makeover Home Edition” featured the Anderson family of Maple Heights, elevating awareness of the obstacles facing the disabled in our community. The Browns were proud to lend a hand in support of the family and those that they represent.

Elite Game Access: During each 2010 home game the Browns provided a select group of special needs organizations a unique opportunity to invite children and their families to be special guests. Their exclusive access began with valet parking with the team and pregame festivities, which provided an up-close, sideline view of player warm-ups. At kickoff, guests enjoyed the game in a custom Browns luxury suite, tailored to their needs. This season, 72 young fans from 12 different special needs organizations were guests of the Cleveland Browns.

Closed Practices: During June, seven local non profit organizations were invited to attend one of the Browns outdoor practice sessions, normally closed to the public. Over the course of the month, these lucky Browns fans enjoyed practice just a few feet away from the action and had the chance to meet and obtain autographs from players. This once-in-a-lifetime opportunity touched the lives of more than 200 special children and families from the Cleveland area.

Cleveland Clinic Children’s Hospital: Browns rookies met some of their most passionate and enthusiastic fans during a memorable afternoon as they visited Cleveland Clinic Children’s Hospital for rehabilitation for both indoor and outdoor activities. Children who were unable to visit the play areas due to their medical conditions received personal room visits from the players.

Training Camp Presented by AT&T: As part of the Browns “Community Corner,” more than 30 organizations were invited to attend a team practice at the Training Facility in Berea during August. Each guest received a commemorative T-shirt and snacks. More than 1,200 children and chaperones were touched by this memorable opportunity. At the end of each practice, the coaching staff and players visited “Community Corner.”

Family Day – Brown & White Scrimmage Presented by AT&T: More than 500 children and chaperones were invited as special guests to attend Family Day at Cleveland Browns Stadium. One of the memorable opportunities included some of the guests forming the gauntlet for player introductions while others held the American flag during the National Anthem.

Offering Unique Experiences to Those Less Fortunate


Play 60 Presented by GlaxoSmithKline*: The Cleveland Browns Play 60 movement encourages kids to be active and offers exciting opportunities for schools and local communities to get 60 minutes of activity a day.

Through the NFL Back to Football Friday school campaign launched in 2010, Parma Park Elementary School was crowned as a Browns Super School and received a $10,000 NFL Play 60 health and wellness grant. Browns players joined the school celebration and spoke to the students about the importance of health and wellness, education, making good decisions and respecting their teachers. Following the school assembly, players helped lead the Ultimate Gym Class, creating a memorable and lasting impression.

Fitness Zones: Two Cleveland Browns Fitness Zones were installed in Northeast Ohio to provide a safe place for kids and families to have fun while developing a healthier lifestyle.

1) At Heskett Middle School, the Cleveland Browns partnered with the American Dairy Association Mideast and the Bedford City School District to install the first ENERGI system in Ohio, which offers five stations and 120 exercises. The new Fitness Zone area enhances the school curriculum and the community resources available to those in the city of Bedford. Through the teamwork of volunteers and support from the school board, the permanent outdoor structure has become a community asset.

2) The 12th Annual Hometown Huddle partnership of the Cleveland Browns and United Way of Greater Cleveland featured the installation of the largest play space created by the effort to date. Created based on drawings by children at Karamu House and through financial assistance from Cleveland Clinic, the 2,900 square foot space offers swings, slides, vertical wave steps, garden boxes and more! More than 250 volunteers from the Cleveland Browns, United Way of Greater Cleveland, Cleveland Clinic and Karamu House, as well as organizers from KaBOOM! and residents of the local community helped make the Play 60 effort possible.

Children recorded more than 20,000 hours of exercise through the Cleveland Browns Play 60 Challenge.

hEALTh & WELLNEssGetting Fit and Healthy

*GlaxoSmithKline helped develop and provides funding and editorial support for the Cleveland Browns Play 60 program.

Nearly 33,000 children participated in the Cleveland Browns Play 60 initiatives this year.


Did You Know?


• TheClevelandBrownsPlay60Challenge,inassociationwith the American Heart Association, GlaxoSmithKline, Medical Mutual of Ohio, Cleveland Clinic, the American Dairy Association Mideast and Fuel Up to Play 60, helps motivate 7th and 8th grade students from Northeast Ohio schools to be physically active for 60 minutes each day. Students compete for coveted prizes including game-day field recognition, with the top school earning a visit from Cleveland Browns players. Competing schools were also offered the FitnessGram program to help guide and enhance their ongoing efforts.

• Students at the Cleveland Metropolitan School District got active in anunconventional way as a 32-foot Rock Wall and High Ropes course was raised in downtown Cleveland through Play 60.

• Chomps underwent a healthy rejuvenation and his Play 60 activities canbe seen on his custom DVD. His transformation was tracked by children nationwide at NFLRUSH.com.

• Recognizing the importance of good nutrition and physical activity incombating childhood obesity, the American Dairy Association Mideast and Cleveland Browns teamed up for a student summit this fall as part of the Fuel Up to Play 60 school wellness program, a partnership between the National Dairy Council and the National Football League. Students from 16Cleveland-areaschoolsjoinedBrownsOffensiveTackleJoeThomasforan activity-filled day designed to empower them to make their school a healthier place through Fuel Up to Play 60.

Cleveland Browns Foundation: The Cleveland Browns Foundation is proud of the impact its programs have in support of children in the Greater Cleveland area ranging from installing Fitness Zones and supporting youth football programs, to the unique services and opportunities provided by Vision First and Tickets for Kids. To learn more about the Foundation’s efforts or upcoming fundraisers, including the Cleveland Browns Foundation Golf Outing at Firestone Country Club, visit ClevelandBrowns.com.

The Browns Foundation has provided $120,000 in scholarships to students seeking higher education.

MAKING A DIFFERENCEAn Organization That Believes in Compassion

Browns Backers Worldwide: Browns Backers Worldwide (BBW) is one of the largest organized fan clubs in all of professional sports with more than 340 chapters worldwide. The BBW is a non-profit organization that actively supports and promotes the Cleveland Browns.

Forty-three clubs participated in the annual, month-long, BBW Foundation Fundraiser in 2010 by hosting special events to raise funds for the Cleveland Browns Foundation.

Over the last six years, the Cleveland Browns Foundation has donated more than $36,000 to aid BBW clubs’ charitable efforts through an annual Grant Competition. The 2010 recipients include:• TheBrownsBackersofPhiladelphia,PennsylvaniaandTurning

Points for Children, which provides programs that assist children of families that are struggling due to economic and environmental issues.

• The Browns Backers of Jamestown, New York and St. SusanCenter, a soup kitchen that provides meals for those less fortunate.

• The Firefighters Browns Backers of Westlake, Ohio and theMuscular Dystrophy Association, which helps families dealing with neuromuscular diseases through their clinic, support groups, equipment purchases, resource referrals and summer camps.

Browns Backers clubs volunteer their time and resources in support of their local communities throughout the year. In 2010, clubs hosted golf tournaments, cook-offs, corn-hole tournaments, fish fries, duck races, banquets, tailgate parties, fundraisers, toy and food drives, and college scholarship programs to raise funds for the groups and organizations they support.

Over 25 Browns alumni annually support the United Way of Greater Cleveland Celebrity Golf Outing.

A History of CaringAlumni Relations: Since the team was founded in 1946, the Cleveland Browns and Browns alumni share a long history of giving back to the community. In 1949, the Browns donated the proceeds from their first preseason game to help aid the Cleveland Zoo. Over the years our alumni have made thousands of appearances on behalf of area organizations and charities, including 4,847 since 1999 and 453 in 2010 alone.

Browns alumni have also given back financially through their own charitable foundations such as Jim Brown’s Amer-I-Can Foundation, Eric Metcalf’s 21daful Foundation, the Eddie Johnson Memorial Foundation, the Barry Stokes Foundation and many more. The Doug Dieken Foundation helps fund one of the most anticipated and attended events on the alumni calendar, the annual Special Olympics event at the Casey Coleman Fieldhouse in Berea. On that day over 800 athletes and coaches come out to compete in several football-related activities while alumni sign autographs for all athletes in attendance.

Another popular alumni program is the Summer Charity Golf Tour, which spans Ohio from Toledo to Youngstown to Marietta. In 2010, Browns alumni participated in 27 charity golf tournaments, raising funds for Easter Seals, United Way, Boys & Girls Club, Ed Keating Center, Berea Rotary International and many others.

Browns alumni involvement with charitable organizations and events is estimated to have helped raise more than $1.5 million in 2010 and has allowed former players to provide off-field support to the people and communities that once supported them on the field.

In 2010, the Alumni Relations department also helped unveil Heritage Hall, a 4,600 square foot display highlighting the rich heritage of the Cleveland Browns.

The Cleveland Browns strive to enrich community endeavors through our focus areas of citizenship, education, health & wellness and youth football. Through tangible donations to non-profit organizations, the Browns demonstrate their commitment and dedication to improving the quality of life in Northeast Ohio and assisting those in need. To learn more about the Cleveland Browns and their community efforts, visit ClevelandBrowns.com/community.


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