community & events portfolio
TRANSCRIPT
Hi, I’m Caseya community builder
and events production manager for loveable
tech brands
It’s all about the setup
WHEN PRODUCING AN EVENT I FOCUS ON CONTEXT, BRAND, INTENT, METRICS & ALWAYS A LITTLE SOMETHING EXTRA...
Take a look at the range of events I’ve brought to life in the last year!
Before we dive in… THE ROLES I PLAY
As EVENT MANAGER I work closely with the EVENT LEAD to plan and produce an event
As EVENT LEAD I spearhead event planning and production with a little team support
GOING BIG“It’s ~*miraculous*~ that we pull this off every 30 days…”
At the world’s largest meetup group, I helped produce a monthly meetup event that featured 10 tech companies presenting live demos for a sold out audience at NYU’s Skirball Theater. Over a year’s time, that’s 12,000 attendees and over 140 presenters.
Add a Picture
“If there is an authentic voice in NYC tech it is NY Tech Meetup” - FRED WILSON Union Square Ventures
The Flagship - NYTM MONTHLY MEETUP
MONTHLY MEETUP Stats
WE HELP COMPANIES FIND FUNDING, USERS & TALENT★ 500 NEW MEMBERS PER MONTH★ OVER 60% FIRST TIME ATTENDEES IN
EVERY AUDIENCE★ DOZENS OF SPONSORS AND
PARTNERS
WE SHOWCASE THE HOTTEST NEW TECH★ 10 TECH STARTUPS ★ 850 PERSON AUDIENCE★ 400 PERSON AFTERPARTY★ LIVESTREAMED TO THOUSANDS★ #NYTM TRENDING
ROLE: Event Manager
INTENTIONAL COLLISIONS
As representatives of NYC’s Tech Ecosystem, NY Tech Meetup teamed up with the NYCEDC and Digital.nyc to host the city’s first Interactive Trade Show booth at SXSW. We separately produced the NYC Tech in Austin Happy Hour with WeWork and an Official SXSW Meetup on a single day during the week long conference.
SXSW 2015
OFFICIAL NY TECH MEETUP65 NEW YORKERS
NYC TECH HAPPY HOUR AT WEWORK250+ HAPPY PEOPLEBROOKLYN BREWERY, KING’S COUNTY DISTILLERY, SPLASH
BOOTH BREAKDOWN★ 5 DAYS★ 8000+ ATTENDEES★ 3500 SHIRTS ★ 5000 STICKERS ★ 500 CUPS ‘O JOE ★ HUNDREDS OF CONVERSATIONS★ SO MANY BUSINESS CARDS
SXSW 2015 Stats
ROLE: Event Manager
A LITTLE less
MAMMOTH =
A LITTLE LESS MAMMOTH
A series of monthly offerings and quarterly events tailored for the 250 most engaged members of NY Tech Meetup. This segment of the membership pays a premium for these members only events.
EXCLUSIVE LEADERSHIP CIRCLE SERIES
LEADERSHIP CIRCLE Stats
PAST OFFERINGS★ Office hours with John Maeda ★ Group visit to Quirky HQs for
evaluation of invention designs ★ Happy hour and 3D printing at iMakr ★ Whiskey tasting at Joynture’s co-
working space on Wall St.★ Private screening of USA’s new series
MR. ROBOT
PRIVATE EVENTS THAT KEEP MEMBERS ENGAGED★ FREE QUARTERLY EVENTS★ 25-75 ATTENDEES PER EVENT★ $500 FOR ANNUAL MEMBERSHIP★ 250 MEMBERS★ 75% RENEWAL RATE
ROLE: Event Lead
LADIES NIGHT
This series was started in 2012 and was recently back as a bi-annual event in 2014. The demo night is a more intimate version of our Monthly Meetup, focused on demos from female founded companies in NYC.
CO-BRANDED WOMEN’S DEMO NIGHT SERIES
PAIRING FORTUNE 100s AND NYC STARTUPS★ 300 ATTENDEES ★ 200+ ON WAITLIST★ 100 EMPLOYEES★ 12 DEMOS FROM FEMALE FOUNDERS
WOMEN’S DEMO NIGHT Stats
ROLE: Event Lead
Brooklyn Manhattan
Staten Island
The BronxQueens
MADE WITH IN NYC
5 BOROUGH TECH MEETUP TOUR
As a part of NYTM’s diversity in tech initiative I helped collaborate with borough partners to expose our members to technology being built outside of Manhattan and get diverse companies to demo at our flagship Meetup.
MEETUP COLLABORATIONS THAT BUILT TECH PIPELINES★ 100 HIGH SCHOOL STUDENTS★ 200+ ADULTS★ 20 TECH COMPANIES★ 7 DEMOS SOURCED FOR MONTHLY
MEETUP
5 BOROUGH MEETUP TOUR Stats
PARTNERSCOALITION FOR QUEENS, SILICON HARLEM, PTECH, C/I, STARTUPBOX BRONX
ROLE: 3X Event Manager, 1X Event Lead Next Stop, Staten Island!
GROUND SWELL
Community organizations, tech companies, foundations, and elected officials were brought together at The New School’s Wollman Hall for a half day of panels and to discuss the future of the City’s workforce development and its newly launched Tech Talent Pipeline.
TECH TALENT SUMMIT
BRINGING ALL OF THE RIGHT PEOPLE INTO THE ROOM★ 2 PANELS★ 115 ATTENDEES★ REPRESENTATION FROM OVER 75
ORGANIZATIONS
TECH TALENT Stats
WHO WAS THEREIBM, MICROSOFT, GENERAL ASSEMBLY, PER SCHOLAS, TECHSTARS, DIGITALUNDIVIDED, OPEN TECHNOLOGY INSTITUTE, DEPUTY DIRECTOR at the WHITE HOUSE OFFICE of SCIENCE and TECHNOLOGY POLICY & many more.
ROLE: Event Manager
HAND SPUN
With a little planning and some space from our friends at Control Group, we found out that our Women In Tech Coalition was still on fire when we helped launch Erin’s Kickstarter campaign.
DREAM, GIRL KICKSTARTER LAUNCH
DREAM, GIRL Stats
$104,157 pledged of $57,000 goal
THE PARTY EXCEEDED EVERYONE’S GOALS★ 150 ATTENDEES★ OVER 100 WAITLISTED★ THOUSANDS RAISED★ 30 BOTTLES OF WINE GONE
ROLE: Event Manager
OUT OF THEWOODWORK
ENSTITUTE SUMMER BASH
To celebrate the second cohort of Enstitute apprentices arriving in NYC, I lead production of a happy hour at Shutterstock for board members, investors, and friends of the program.
ENSTITUTE BASH Stats
WHO SHOWED UP TO MEET, GREET, AND EAT★ 5 APPRENTICES★ 10 BOARD MEMBERS★ 11 MENTORS★ 40 COMMUNITY MEMBERS
ROLE: Event Lead
What to takeaway
IN A WORLD FULL OF THINGS TO DO AND PLACES TO BE WHAT GIVES MY EVENTS THAT EXTRA SOMETHING IS MY ABILITY TO
HELP PEOPLE CONNECT TO THEIR TRIBE.
Again, I’m Caseya community builder
and events production manager for loveable tech brands
connect with [email protected]
twitter @casatay