community development & lead generation
TRANSCRIPT
Community Development
and Lead Gen
Social Signals Are Increasingly Important
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
Page A646 links from 36 root domains
2 tweets
Page B1 link from 1 root domain
522 tweets
Social Signals
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
Page A646 links from 36 root domains
2 tweets
Page B1 link from 1 root domain
522 tweets
Page B – the tweeted version –
ranks #1!
Building Your Own Social Community
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://mashable.com/2010/11/15/biggest-facebook-brands/
Gain an Audience: Q+A Sites
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.readwriteweb.com/archives/question_and_answer_sites.php
Comment Generously
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.seomoz.org/blog/recommendations-blog-commenting-marketing-strategy
Empower Your Members
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://unlimited.co.nz/unlimited.nsf/columns/98828DD955FBEFC3CC257204007A9A99
• Ducati, blogs have superseded formal research methods
• The company embracse its customer community in an ongoing, real-time, informal feedback loop.
Community Provides Feedback on…
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://unlimited.co.nz/unlimited.nsf/columns/98828DD955FBEFC3CC257204007A9A99
• Design• Performance• General customer experience
Your Community IS Your Marketing Dept
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlRaving Fans by Ken Blanchard
• ~300,000 Strong• ~50,000 Raving Fans*• ~200 UG blog posts/yr• ~30,000 twitter followers• ~8,000 facebook fans
How to Develop Your Own Community
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
• Identify your best customers• Buy the most• Buy often• Read your news• Ask them to
engage with you
It’s Just a Game, Love
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
I Wanna be ME-E-E-E-E!
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Help! I’m Drowning!
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Make A Great Noise-Put a Face On It
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Make It Exclusive
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Q+A
Gillian Muessig, President & Co-Founder, SEOmoz
• Twitter: @SEOmom
• Blog: www.seomoz.org/blog
• Email: [email protected]
You can now try SEOmoz PRO Free!
http://www.seomoz.org/freetrial