community based tobacco control initiatives –best practices from madhya pradesh
DESCRIPTION
Community Based Tobacco Control Initiatives –Best Practices from Madhya Pradesh. State Tobacco Control Cell Madhya Pradesh. Rural India & Tobacco Use. 72.2% of India’s population lives in villages. A large proportion of poor people live in rural areas. NFHS-3, 2005-06. - PowerPoint PPT PresentationTRANSCRIPT
Community Based Tobacco Control Initiatives –Best
Practices from Madhya Pradesh
State Tobacco Control Cell
Madhya Pradesh
Rural India & Tobacco Use
• 72.2% of India’s population lives in villages.
• A large proportion of poor people live in rural areas
NFHS-3, 2005-06
Community Based Best Practices
Profile
Families - 556Population- 3214Male - 1655Female - 1569
Tobacco Free Village : Chinch Gohan
A Turn in The Community• A woman named Sagul Bai of the village
was addicted to tobacco chewing.
• Ultimately her habit had led her to oral cancer.
• On 12th October 2005, when the entire village was celebrating Vijayadashmi, the festival symbolizing the victory of good over evil, Shagulbai lost her battle against cancer.
• The tobacco threat had manifested itself in the form of Shagulbai’s death, forcing the villagers to contemplate on the gravity of the situation.
An Initiative• The death had shaken them deeply and
forced them to devise concrete measures to curb the menace of tobacco and alcohol.
• The villagers called a meeting wherein it was decided that the village shops would not sell Gutka and tobacco pouches in future.
• Gram Panchayat decieded to impose fine of Rs. 1000/- on violators.
• Also a prize money of Rs 100 was declared was anyone reporting the violation of this prohibition.
• The villagers burnt the pouches of Tobacco and Gutka publicly on the ocassion of Vijayadashmi.
• Teachers, Administration, NGOs all supported the initiatives.
Results
• The village is still maintaining its Status of “Tobacco Free Village”.
• Nearby village Dugwada also took initiatives in the same line for becoming tobacco free village.
• The movement is started in other villages and places.
Tobacco Free Village :Chikhli
Tobacco Free Village Development Steps : Indore
Model•Base Line Survey.
•Environment formation & Capacity Building
•Controlling the Tobacco Sale “Sankalp Diwas”
•Beating the addiction “Mukti Award”
•Convergence “Tambaku Mukt Gram”
•Coordination of Administration, NGOs, Teacher, PRI Members etc.
Rural Madhya Pradesh : Setting Example
Thank You