community 2.0 presentation elory rozner
DESCRIPTION
Community 2.0 Talk, delivered April 2009 at DePaul UniversityTRANSCRIPT
![Page 1: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/1.jpg)
COMMUNITY 2.0: Using social media technologies to build community
Elory Rozner Elory Rozner Consulting / Innovations in Education and e-Learning All contents © Elory Rozner Consulting
School for New Learning Center to Advance Education for Adults
April 23, 2009
![Page 2: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/2.jpg)
Who is in the room tonight?
Digital Natives
Digital Immigrants
Digital Voyeurs
Digital Refugees Undecided
Our community (in Web terms)
![Page 3: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/3.jpg)
Web 2.0: A Shift
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From Web 1.0 to Web 2.0
FROM: • Consumer • Individual • Expert • Publication
TO: • Creator • Community • Peer • Collaboration/Conversation
Web 2.0: A Shift
![Page 5: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/5.jpg)
The Shift: Three (already) Iconic Examples
FROM: • Consumer • Individual • Expert • Publication
TO: • Creator • Community • Peer • Collaboration/Conversation
![Page 6: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/6.jpg)
The Shift, Cont’d. (The tools are many.)
A shift from:
Individual to community
Expert to peer
![Page 7: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/7.jpg)
The Shift, Cont’d. (The tools are many.)
A shift from:
Expert to peer
Consumer to creator
Publication to collaboration/conversation
Individual to community
![Page 8: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/8.jpg)
The Shift, Cont’d. (The tools are many.)
A shift from:
Consumer to creator
Expert to peer
![Page 9: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/9.jpg)
The Shift, Cont’d. (The tools are many.)
A shift from:
Expert to peer
Consumer to creator
Publication to collaboration/conversation
Individual to community
![Page 10: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/10.jpg)
The Shift: It Wowed Me!
A shift from:
Expert to peer
Consumer to creator
Publication to collaboration/conversation
Individual to community
MacArthur Panel on Digital Learning, April 17, 2009
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The Shift: Rewards
Community
Self-Expression
Action and Participation
Human-Computer Interaction
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Thinking about Community
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Community: What, Where, How?
What are we seeking?
• Information • Relationships • Fun • Participation • Other?
Where do we gather?
• School • Work • Parks • Cafés • Other?
How do we interact?*
• Hang out • Mess around • Geek out
* Mimi Ito, USC
![Page 14: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/14.jpg)
So…Community and Web 2.0?
The end of community
or
the beginning
of a new paradigm?
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Community 2.0: Case Studies
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What’s in it for the private sector?
Market Research Employee Development Brand Extension Customer Development, Support, and Feedback & more…
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Case Study 1: Private Sector: STARBUCKS
Starbucks Home Page, Community features front & center
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Case Study 1: Private Sector: STARBUCKS
Market Research Employee Development Brand Extension Customer Development, Support, and Feedback
![Page 19: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/19.jpg)
Case Study 1: Private Sector: STARBUCKS
Market Research Employee Development Brand Extension Customer Development, Support, and Feedback
![Page 20: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/20.jpg)
Case Study 1: Private Sector: STARBUCKS
Market Research Employee Development Brand Extension Customer Development, Support, and Feedback
![Page 21: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/21.jpg)
Case Study 1: Private Sector: STARBUCKS
Market Research Employee Development Brand Extension Customer Development, Support, and Feedback
![Page 22: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/22.jpg)
What’s in it for the public sector?
Issues Presentation and Discussion Employee Development Constituent Action and Feedback Volunteer Recruitment and Management & more…
![Page 23: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/23.jpg)
Case Study 2: Public Sector: OBAMA
Official Obama Home Page
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Case Study 2: Public Sector: OBAMA
Issues Presentation and Discussion Employee Development Constituent Action and Feedback Volunteer Recruitment and Management
![Page 25: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/25.jpg)
Case Study 2: Public Sector: OBAMA
Issues Presentation and Discussion Employee Development Constituent Action and Feedback Volunteer Recruitment and Management
![Page 26: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/26.jpg)
Case Study 2: Public Sector: OBAMA
Issues Presentation and Discussion Employee Development Constituent Action and Feedback Volunteer Recruitment and Management
![Page 27: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/27.jpg)
What’s in it for the nonprofit sector?
Market Research Mission Advancement and Brand Extension Customer Development, Support, and Feedback Participatory Design & more…
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Case Study 3: Nonprofit Sector: SHEDD AQUARIUM
Shedd Home Page,
Community features front and center
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Case Study 3: Nonprofit Sector: SHEDD AQUARIUM
Market Research Mission Advancement and Brand Extension Customer Development, Support, and Feedback Participatory Design
![Page 30: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/30.jpg)
Case Study 3: Nonprofit Sector: SHEDD AQUARIUM
Market Research Mission Advancement and Brand Extension Customer Development, Support, and Feedback Participatory Design
![Page 31: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/31.jpg)
Case Study 3: Nonprofit Sector: SHEDD AQUARIUM
Market Research Mission Advancement and Brand Extension Customer Development, Support, and Feedback Participatory Design
![Page 32: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/32.jpg)
Case Study 3: Nonprofit Sector: SHEDD AQUARIUM
Market Research Mission Advancement and Brand Extension Customer Development, Support, and Feedback Participatory Design
![Page 33: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/33.jpg)
What’s in it for the academic sector?
Mission Advancement Pre- and Post-Class Teaching and Learning Immersion Fundraising & more…
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Case Study 4: Academic Sector: BERKMAN CENTER
Berkman Center Home Page
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Case Study 4: Academic Sector: BERKMAN CENTER
Mission Advancement Pre- and Post-Class Teaching and Learning Immersion Fundraising
![Page 36: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/36.jpg)
Case Study 4: Academic Sector: BERKMAN CENTER
Mission Advancement Pre- and Post-Class Teaching and Learning Immersion Fundraising
![Page 37: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/37.jpg)
Case Study 4: Academic Sector: BERKMAN CENTER
Mission Advancement Pre- and Post-Class Teaching and Learning Immersion Fundraising
![Page 38: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/38.jpg)
Your Turn: Integration
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Let’s be honest
Pros Cons
In relative infancy
Distracting
Time-Intensive
Promising
Engaging
Cool
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If you decide to move forward…
Determine institutional goals and objectives re: community
Connect goals and objectives to institutional mission
Establish benchmarks for success (based on goals/objectives)
Create evaluation plan to measure success
Define timeline and budget
Create project team
Research and hire outside vendors as necessary
Determine programming (content area, experience types, etc.)
Select tools per goals and objectives, constraints, and programming
Roll out pilot; evaluate; remediate as necessary
Scale as appropriate
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Start small. Start Tomorrow.
Visit Twitter, Facebook, and YouTube.
Sign up for Twitter and Facebook accounts. Get at least one “follower” (Twitter), follow at least one person (Twitter), and request a friend (Facebook).
Post an update on Twitter and Facebook.
Search for something of interest to you in YouTube and watch a video. Or two. Or three.
Visit the sites of your favorite companies, nonprofits, universities, and government agencies (or politicians) and see what community tools they are using, and in what way(s).
Start a conversation about community and community 2.0 with colleagues at work.
Start contributing to the national/international conversation!
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Conclusion
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Review
FROM: • Consumer • Individual • Expert • Publication
TO: • Creator • Community • Peer • Collaboration/Conversation
1. Web 2.0 Shift 2. Web 2.0 Rewards
3. Inspiring Examples 4. Your Turn: Integration
![Page 44: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/44.jpg)
So…Community and Web 2.0?
The end of community
or
the beginning
of a new paradigm?
![Page 45: Community 2.0 Presentation Elory Rozner](https://reader034.vdocuments.mx/reader034/viewer/2022051312/547b4d61b4af9faa158b4e31/html5/thumbnails/45.jpg)
Contact Information
Elory Rozner
Innovations in Education and e-Learning
www.eloryrozner.com
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All contents © Elory Rozner Consulting