communicationsgarlandreferralnetwork.com/docs/lawson.pdf · fortune 500 companies n clients based...
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C O M M U N I C A T I O N SC O M M U N I C A T I O N S
Who We Are
n We’re a home-office based marketing communications company supporting corporate clients since 1985.
n A cost-effective alternative to traditional advertising and marketing companies
n Expertise in:t Corporate Branding/Rebranding (Competitive
analysis, logos, literature) t Market research — Analysis, competitive
strategy development, media planningt ROI-based Marketing Programs — lead
generation and client retention through a mixture of social media, email marketing and dimensional direct mail
t Advertising — print, web, social mediat Collateral — print & web (brochures, catalogs,
prod sheets, instruction guides)t New Product Launch — Messaging, PR, Media
placement
What we bring to the table
n A combination of highly experienced professionals with fresh young talent
n Extremely responsive and personal customer service
n Cost-effective alternative to traditional agenciesn Bandwidth expansion and fresh concepts for in-
house departmentsn 40-year track record
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C O M M U N I C A T I O N S
Our Services
n Creativet Concept, Writing, Design, Illustration,
Photography, Productiont Advertising, Collateral, Direct Mail (web- and land-
based + combination + dimensional mailers)t Websites, PURL and social media t Display — POP, Billboard and Tradeshow graphicst Incentive-Based Employee Training — marketing
turned inward t Sales Incentive Programs — geared towards
bringing up the low earners without ignoring the high achievers
n Productiont User Guide Development and productiont Training Programs — print, video and CBTt Supportt Tradeshow and event managementt Speaker support — Speech writing, PPT, Videot Ad specialty fulfillment
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C O M M U N I C A T I O N S
Our Clients
n Primarily corporate clients ranging from start-ups to fortune 500 companies
n Clients based throughout North America, and Europen Types of clients:
t Small Companies with little of no marcom support and a need to compete with sophisticated marketing programs of larger competitors
t Medium-to-Large Corporations with in-house support teams and/or and Agencies of record and a need to expand both bandwidth and creative pool without breaking the bank
t In-house training departments looking for ways to incentivize certification training and improve results
Past & Current Clients
n Alcatel-Lucent
n American Dispenser
n Amerisource Bergen
n Ameristar Jet Charter
n Barrington, Ltd.
n Certara, LLP
n Encore Wire
n Ericsson Wireless
n Fossil Watch
n Fujitsu FNS
n KWS Manufacturing
n Nortel North America
n Regent Pacific
n Safety-Kleen
n St Jude / Abbott Labs
n Schneider Electric
n Southwest Diagnostics
n Standex International
n Triple/S Dynamics
n Verizon
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C O M M U N I C A T I O N S
Logo Development
Corporate and product brand logos
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C O M M U N I C A T I O N S
Corporate Brochures
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C O M M U N I C A T I O N S
Product Brochures
Branded literature packages include Product Line Brochures, Individual Product Fliers and Product Data Sheets
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C O M M U N I C A T I O N S
Data Sheets
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C O M M U N I C A T I O N S
Direct Mail Postcards
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C O M M U N I C A T I O N S
Dimensional Direct Mail
Direct mail to C-level Execs with Ad Specialty items to get past gatekeepers
Handmade Mahogany boxes with divider inserts replace corrigate boxes and become desk organizers to extend life of brand reminder (logos branded on inside of lid).
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C O M M U N I C A T I O N S
Web Landing Pages & Interfaces
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C O M M U N I C A T I O N S
HTML Email
Constant Contact & Mail Chimp
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C O M M U N I C A T I O N S
Trade Ads
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C O M M U N I C A T I O N S
Billboards
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C O M M U N I C A T I O N S
Tradeshow Graphics
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C O M M U N I C A T I O N S
Truck Wraps
ASI Truck Wrap
Dell Mobile Demo Truck
Alcatel Mobile Tradeshow
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C O M M U N I C A T I O N S
Day-to-Day Graphics
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C O M M U N I C A T I O N S
Incentive Programs
Mac Tools Sales Enhancement
Pizza Hut Phone Sales – Employee Incentive Program
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C O M M U N I C A T I O N S
Guides & Training Materials
Work Instruction Safety Safety Certification Training Engineering Guides
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C O M M U N I C A T I O N S
Video & Interactive Training
Ruggedized Job-Site Training Kiosks
Provide an Implementation Platform with Tracking & Certification Capabilities
via Smartcard IDs
Assessment & Planning
Scripting
Location Shooting
Post-Production
Coding