communications trends in advertising and marketing
DESCRIPTION
A deck that I presented to the IMM Conference in 2013TRANSCRIPT
•
•
•
•
•
•
•
•
•
•
•
• ONE MORE EXAMPLE
•
•
•
•
•
•
RECRUITMENT
BRAND LOVE
CONTENT
ALIGNED TO
PASSIONS/LIFESTYLE
‘COMMUNITIES’
HOW
AWARENESS
CLOSE TO TRIAL
OPPORTUNITY
USAGE-BASED
CONTEXT
“PHYSICAL”
PLAYGROUND
WHERE
(PHYSICAL)
“DIGITAL”
PLAYGROUND
WHEN
(TIME)
