communications to prospectsprospects definition: someone who has expressed interest in receiving...
TRANSCRIPT
Communications to Prospects
March 2016
Prospects
Definition: someone who has expressed interest in receiving more information from Ivy Tech Community College
Web RFI / 888-IVY-LINE
Recruiter RFI
Statewide
Prospects
Fulfillment
Social
Phone
Digital
Local Events
Text
Prospects – Current Term (Web RFI)
Prospects (Web RFI)
Immediate
Jackson Group: Viewbook
Blackboard: Call in seven minutes
Blackboard: Email
Prospects (Web RFI)
Immediate: Viewbook, call, email
First Week
Jackson Group: Wheel of Value
Blackboard: 2 emails
Blackboard: 2 phone calls (if not engaged)
If engages, prospects worked individually
Prospects (Web RFI)
Immediate: Viewbook, call, email
First Week: Wheel of Value, email, call
Second Week
Jackson Group: Financial Aid
Blackboard: 2 emails
Blackboard: 1 phone calls (if not engaged)
If engages, prospects worked individually
Prospects (Web RFI)
Immediate: Viewbook, call, email
First Week: Wheel of Value, email, call
Second Week: Financial Aid, email, call
Third Week
Blackboard: 1 email
Blackboard: 1 phone calls (if not engaged)
If engages, prospects worked individually
Prospects (Web RFI)
Immediate: Viewbook, call, email
First Week: Wheel of Value, email, call
Second Week: Financial Aid, email, call
Third Week: email, call
Ongoing and Future: Digital
Prospects (Web RFI)
Immediate: Viewbook, call, email
First Week: Wheel of Value, email, call
Second Week: Financial Aid, email, call
Third Week: email, call
Ongoing and Future: Digital
Closed
Blackboard: 1 email
No engagement after 30 days
Prospect indicated no longer interested
Application (see “applicant” communications)
Prospects – Current Term (Recruiter RFI)
Variance is difference in BB engagement
Prospects (Recruiter RFI)
Immediate
Jackson Group: Viewbook
Blackboard: Email
Prospects (Recruiter RFI)
Immediate: Viewbook, call, email
First Week
Jackson Group: Wheel of Value
Blackboard: 2 emails
Recruiters own phone calls
Prospects (Recruiter RFI)
Immediate: Viewbook, call, email
First Week: Wheel of Value, email
Second Week
Jackson Group: Financial Aid
Blackboard: 2 emails
Recruiters own phone calls
Prospects (Recruiter RFI)
Immediate: Viewbook, call, email
First Week: Wheel of Value, email
Second Week: Financial Aid, email
Third Week
Blackboard: 1 email
Recruiters own phone calls
Prospects (Recruiter RFI)
Immediate: Viewbook, call, email
First Week: Wheel of Value, email
Second Week: Financial Aid, email
Third Week: email
Ongoing and Future: Digital
Prospects (Recruiter RFI)
Immediate: Viewbook, call, email
First Week: Wheel of Value, email
Second Week: Financial Aid, email
Third Week: email
Ongoing and Future: Digital
Closed
Blackboard: 1 email
No engagement after 30 days
Prospect indicated no longer interested
Application (see “applicant” communications)
Prospects – Upcoming / Future Term (Web RFI)
Prospects Upcoming / Future Term (Web RFI)
Immediate
Jackson Group: Viewbook
Blackboard: Call in seven minutes
Blackboard: Email
Prospects Upcoming / Future Term (Web RFI)
Immediate: Viewbook, Call, Email
Following weeks/months: Spaced throughout until prospects “current term” approaches
Blackboard: Calls and Email
When current term approaches, “future term” become “current term” for Blackboard only (calls and emails)
Prospects – Upcoming / Future Term (Recruiter RFI)
Variance is difference in BB engagement
Prospects Upcoming / Future Term (Web RFI)
Immediate
Jackson Group: Viewbook
Blackboard: Email
Prospects Upcoming / Future Term (Web RFI)
Immediate: Viewbook, Email
Following weeks/months: Spaced throughout until prospects “current term” approaches
Blackboard: Email
When current term approaches, “upcoming term” become “current term” and “future term” moves to “upcoming term” if one term away - for Blackboard only (emails)