communications office presentation to division council allan chen leader, communications office,...
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Communications Office
Communications OfficePresentation to Division Council
Allan ChenLeader, Communications Office, EETD
July 18, 2007
WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION
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Communications Office
Mission: The Communications Office is a creative group within EETD supporting the Division’s work and communicating research results to the scientific community and the public.
Homepage: On the EETD Intranet site, go to- EETD Departments, - Communications Office
WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION
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Communications Office
• Allan Chen—Leader, Media Relations: news media contact, writes science articles, edits EETD newsletter• Anthony Ma—Art Director: graphic design of websites; designs, oversees production of posters, brochures, other print• Sondra Jarvis—Webmaster: designs and implements structure and navigation of websites, troubleshooter• Eve Edelson—System Administrator: maintain Division servers;provides database, PHP, and Web 2.0 software expertise• JoAnne Lambert—visitor planning; tradeshow logistics; seminar and A-V assistance
Responsibilities by Staff Member
WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION
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Communications Office
CO Responsibilities
Division Support—80%• Division Strategic support• Core Division responsibilities
• Other Division services
Research support—20%To individual and group projects—recharged • Marketing • In Progress • Results • Recognition
WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION
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Communications Office
Division Strategic Support
WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION
• Marketing for specific projects and groups
• Support for new research initiatives
• Documents and websites that benefit entire Division
• Department websites
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Communications Office
Division Strategic Support—Examples
WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION
• China Energy brochure
• Airflow and Transport Group brochure
• Zero-Energy Commercial Buildings (Project Z) website and Buildings.lbl.gov
• Lab to Marketplace website, report revision in progress
• AET and AS department website drafts
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Communications Office
Core Division Communications Office Responsibilities Include:
• Strategic communications planning
• Maintain Division website (public and Intranet)
• Graphics and publications—e.g. Division brochure, newsletter
• Provide media relations/ public information services
• Major award nominations—e.g. R&D 100 application
• Training and assistance in web and graphics software
WHO? MARKETING IN PROGRESS REPORTING RECOGNITIONWHAT?
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Communications Office
Other Division Services—Examples
WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION
• EETD representation for Lab-level public, government, and community affairs activities
• Division office server maintenance and security
• Seminar scheduling
• Trade show logistics
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Communications Office
• Proposal
• Initiation to Completion of Your R&D
• Reporting Results
• Follow-Up
Refer to your handout—Here’s a look at what the Communications Office can do for you in each phase of a hypothetical research project.
Services to the Division (Recharge)
WHO? WHAT? PROPOSAL INITIATION REPORTING RESULTS FOLLOW-UP
Proposal design
Special cover designs
Qualifications brochures
One-pagers
Design logos and other project visuals
WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION
Research Support—Graphics
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Communications OfficeWHO? WHAT? PROPOSAL INITIATION REPORTING RESULTS FOLLOW-UP
Create and maintain a program/project website for R&D description, contacts, interim reports, events
WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION
Research Support—Website Development
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Communications Office
Research Support—Media Relations
Handle media traffic
Webcast support
Press releases
Articles in - Today at Berkeley Lab - Science @ Berkeley Lab - Division newsletter
Placements in trade press
WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION
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Communications Office
Prepare award applications
Media follow-up
- Support government relations in handling policy-maker questions
- Communications to user community
- Assist Tech Transfer with marketing communications
WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION
Recognition
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Communications Office
WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION
Communications Office Percentage of Total Cost
FY
Communications Office Net Costs ($000)—A
Communications Office Net Costs as a % of all EETD Project Costs
Communications Office Recharges ($000)—B
% Recharge of Total B/(A+B)
2000 385 1.0% 99 21% 2001 517 1.1% 82 14% 2002 626 1.2% 96 13% 2003 592 1.1% 147 20% 2004 630 1.1% 73 10% 2005 590 1.1% 95 13% 2006 499 0.9% 115 19%
Since FY2000, the Communications Office net cost to the Division (after recharge activities)has represented approximately 1.1% of total EETD expenditures. Communications Office recharge percentage of total costs has ranged from 10% to 21%.
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Communications Office
Lab-wide Strategic Communications Plan in Progress
• First comprehensive Lab-wide plan since the early 90s
• Allan Chen and Evan Mills serving as EETD members of a 20-person Lab-wide committee
• Report will make recommendations for five target audiences
—Greater reliance on employees as communications assets
—More use of Web 2.0 technologies
• Submission to Lab leadership expected later this summer
WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION