communications heather rasmussen communications specialist w estern e lectricity c oordinating c...
TRANSCRIPT
W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
Communications
Heather RasmussenCommunications Specialist
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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
Who We Are
• Joel Ramey, Technical Writer and Editor• Laura Scholl, Managing Director, Stakeholder
Relations and Outreach• Heather Rasmussen, Communications
Specialist
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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
Collaboration and Coordination
• Developing a strategy for success– Branding– Messaging– Extending Reach– Educating
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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
The impact of Communications’ work can be seen across the organization, and
through others’ work. Our goal is to treat our peers as customers, ensuring their
work shines through and accurately represents the corporate image.
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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
Policies
• Media Policy• Vendor Endorsement Policy• Contact Policy
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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
Media Calls
• Notify the caller of WECC’s Media Policy• Provide the caller with my name, phone
number, and email address• Obtain the caller’s name, phone number,
company name, and deadline• Relay the caller’s information to me as soon as
possible
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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
Contact Information
Heather RasmussenCommunications Specialist
(801) [email protected]
W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
WECC WebsiteComing September 2014
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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
Research
• Internal Survey• Google Analytics• Online Survey• Brainstorming Activities• Current Website Identification• Individual Interviews• Document Management
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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
What We Learned
19%
8%
62%
11%
Site Users
PerformerParticipantConsumerInquirer
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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
What We Learned
Improvement Preferences
Site NavigationSearchLook/DesignAccessibilityPage OrganizationUpdated Content
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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L
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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L