CommunicCommunications 101:ations 101:

2012 Summer Leadership 2012 Summer Leadership ConferenceConference

Ashley DavisAshley DavisLAE Communications SpecialistLAE Communications Specialist

What to incorporate in your local communications What to incorporate in your local communications structurestructure

Why is Why is communicating communicating

important?important?

Internal Vs. External Internal Vs. External CommunicationsCommunications

Must HavesMust Haves

Email & Phone Email & Phone TreeTreeFastest way to get out urgent, association-

related alerts or call-to-actions.

•Personal contact information

•Consistency

•Email accounts are FREE!!!

WebsiteWebsiteMembers need a quick and easy place to

get association-related news.

•24/7/365 source of information

•Younger teachers/ESPs are technology-driven

•Member engagement

NewsletterNewsletterRegular, informal contact with members

that keeps them in the loop on association-related news and events.

Social MediaSocial MediaUsed to communicate both internal and

external messages.

•Facebook, Twitter

•Blogs, Youtube

•Photo and information sharing sites

•Take caution, info out there for both members AND non-members to see!

Communications Communications templatestemplates

• Internal Communications▫Reasons for local website ▫Local newsletter templates▫Social media explanation

• External Communications▫News releases, letters to

the editor, and pitch email templates

▫Read Across Louisiana Guide Book

COMMUNICATIONS COMMUNICATIONS EssentialsEssentialsPACKETPACKET

need help? need help? give me a give me a

call…call…LAE Communications LAE Communications

SpecialistSpecialistAshley DavisAshley Davis

225.343.9243 Ext. 119225.343.9243 Ext. 119ashley.davis@lae.orgashley.davis@lae.org