communication theories 1
TRANSCRIPT
DEPEARTMENT OF JOURNALISM AND MASS COMMUNICATION
YEAR - I
PAPER � II
COMMUNICATION THEORIES - ( PJMC02 )
ASSIGNMENT � I
NAME : BALUSAMY.N
REG.NO : 14CT600700038
DATE : 14 / 01 / 2015
S.No Title Page.No
1 Introduction 1
2 Definition 1
3 The Individual Difference Theory 2
3.1 � Learning Vs Inheritance as a source of individual difference 5
3.2 � The development of Learning Theory 6
3.3 � Learning to be motivated 7
3.4 � From instincts to attitudes 8
3.5 � Psychographics and market segmentation 9
4 Conclusion 9