Communication Strategy – GRBMP

GRBMP objective

Clean & Pure Flows Continuous & Un-PollutedAdequate space for various river functions Function as an ecological entity

Ganga

Our understanding

Communication strategy is a way to ensure that communication efforts help

achieve the project’s goals & that

they are coordinated and effective.

Process we propose to follow

Identify and analyse audiences

Define communication objectives

Decide on the messages to convey to our audiences

Select the channels to use

Create a communication work plan

Evaluate our communication activities

Identifying and analyzing major Stakeholders

• Understanding Stakeholder's Current Situation

• Take the audience’s current

knowledge

attitudes

practice

need

into account.

Communication objective for each stakeholder

• will be in accordance with project objective

• Objective - to gain faith and trust of stakeholders about the project.

Communication objective will achieve

Knowledge

Attitude

Practice

Change in of the stakeholders.

How?

Desired change in:

Knowledge They should be informed about project activities in their town/ village/ city

Attitudes They should be ready to support the project activities in their area

Practice They will adopt processes which will be less harmful to the river and act responsible towards the water source ( catchment/ ponds etc ) fed by river Ganges. Overall more aware of environment ,steps taken towards long term benefit and not short term

Link Project objective to stakeholder interest and needs

&

Find ways to relate these two

Relating project objectives to stakeholder needs

Communication Objective

Project objective Stakeholder’s interests and needs

Formulating the objective

This will help to:

• focus on communication activities, to design messages and choose the right communication channels; and

• monitor and evaluate activities.

Make your objective...

Specific

Measurable

Appropriate

Realistic

Time-bound

Converting objective to message

Think of the basic messages you want to convey.

• messages should address the stakeholder’s interests and attract their attention

• should be kept simple.

Examples of key messages

• Swacha Gram , Nirmal Gram

• Clean river- healthy family

• Clean water , prosperous farms

Communication channels

• Broadcast ( TV, radio, traditional announcement systems

• Outdoor activities, Entertainment ( theater, documentaries etc),

• Internet• one on one meetings / workshops etc• Local civil society agencies, Government offices• Gram Sabha meeting, Gram Panchayats meeting

, Municipality council meetings.• Posters , banners • Schools, education institutions

Internet impact

(6 months)

2000 page views

withing a month of

publishing

1028 views

Video -132 views

Communication Work Plan

• A plan with execution dates

• Physical targets to be achieved

• Financial budgeting for activities

• Manpower allocation of activities etc

Case Study

• FAO

• AADHAR (UIDAI)

Thank You!

Emerging forms in rural India