communication plan watson aet 560

8/18/2019 Communication Plan Watson AET 560

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COMMUNICATIONPLAN

Tenaya Watson

AET/560

April 18, 2016

Dr. Gregory Dlabach


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National Education Associati(NEA)

■Incorporating a change leader to help managcommunication about organizational change for

■EA !ro"essionalis#

■According to the National Education Association NEA's Vision, Mission, and Values (2016), educa professionals are referred to as needing ongoing

and "udgment of education and maintain the hi

training standards critical for student success# (p


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Change: Mandatory NEA ta! "e#elo$%&or Ongoing Training essions

■ NEA administratorsdemand staff de&elopment

and training for educatorsin public schools

Training Photo 'etrie&ro%

$al%*eachschorg


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+o to Launch theCo%%unication Plan

NEA incorporates a successful communication plan b'

incorporating the folloing

• *onsistent open communication

•

+ro&ide &isual trainings• Encourage feedbac

• Access for emplo'ees h'brid trainings In-person and.


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/ Phases o& the Co%%unicatPlanAuthors upper $ *ase', ene 3eszca, and *'nthia Ingols in Cha

Action Planning and Implementation: An Action-Oriented ool!it, "

(2011), reference the folloing / phases of a communication plan (

■ +rechange appro&al

■ *reating the need for change

■ 5idstream change and milestone communication

■ *onfirming.celebrating the change success


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Phase 1 +rechange Appro&al

■ Establishing top managementthrough the communication plan

(*ase', $ $, et$ al$, 2011, Chapter

9: Action Planning and

Implementation: An Action-

Oriented ool!it, "e#, pg$ 420)Manage%ent Pho

'etrie#ed &ro%*usyor,erord

o%


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Phase 2 Creating the Need &Change

■ Need for change

■ ationale

■ eassure educators

■ *lear e!pectations

■ *larif' steps needed for mandator' trainings

(*ase', $ $, et$ al$, 2011, Chapter 9: Action Planning an

Implementation: An Action-Oriented ool!it, "e#, pg$ 420)


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Phase 4 Midstrea% Change aMilestone Co%%unication

■ Inform

■ ather feedbac

■*hallenge

■ *larif'

(*ase', $ $, et$ al$, 2011, Chapter 9:

Action Planning and Implementation: An

Action-Oriented ool!it, "e#, pg$ 420)

Midstrea% Photo'etrie#ed &ro%

cli$$ings%e


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Phase / Con-r%ing.Cele*ratthe Change uccess

■ *elebrate change for NEA

■ +repare for the ongoing tr

(*ase', $ $, et$ al$, 2011,

Action Planning and Implem

Action-Oriented ool!it, "e#,

Change Photo'etrie#ed &ro%

hr$hotosco%


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Technology Needed toAcco%$lish the Co%%unicat

Plan:■ 7isual slides

■ *omputers in the classroom

■ *ommunication &ia email


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+o to TestE!ecti#eness o&

theCo%%unication

Plan:

■ Needs Assessment gathers adinformation for administrator

Needs Assess%ent Pho

&ro% ,ggs


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Measuring the i%$act o& %anage%entres$onse to the organi0ational change

According to 8earning eam *9s +oer+oint presentation Organi$a

Change Process (2016), the folloing components ould help meas

NEA9s administrator:s response to mandator' trainings (;lide 10)

■


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+o to generate ongoing &eed*ac, &ocontinuous i%$ro#e%ent:

■ ormal Assessments

■ Informal Assessments

1eed*ac, Photo 'etrie#ed

&ro% shaacade%yorg


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2ays to address negati#e res$onses oco%%unications a*out %andatory sta! tra

According to 8eadership rea9s ebsite article %e&en Positi&e esp

Negati&e (eed)ac! (2014), the folloing a's are referenced to add

negati&e responses

■ =ffer solutions

■ >e happ'■ i&e time to educators

■ >e transparent


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+o can a co%%unication $lan a!ectorgani0ational change &or NEA3

■ Encourage positi&e and open communication beteen adminisand.or educators

Co%%unication Photo 'etrie#ed&ro% $ic45yco%


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'e&erences

■ *ase', $ $, 3eszca, $, and *'nthia Ingols$ (2011)$ Chapter 9: Action Plan

Implementation: An Action-Oriented ool!it, "e# I;>N %?@1/12%@2@6$ *op;age +ublications$ pgs$ 2%%-4/2

■ *hange +hoto etrie&ed from $hrphotos$com

■ *ommunication +hoto etrie&ed from $pic2fl'$com

■ eedbac +hoto etrie&ed from $shaacadem'$org

■ 8eadershiprea$ (2014)$ %e&en Positi&e esponses to Negati&e (eed)ac!# efrom https..leadershipfrea$ordpress$com.2014.11.14.se&en-positi&e-responnegati&e-feedbac.

■ 8earning eam *$ (2016)$ +oer+oint presentation Organi$ational Change P;lides 1-20


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'e&erences

■ 5anagement +hoto etrie&ed from $bus'orer$ordpress$com

■ 5idstream +hoto etrie&ed from $clippings$me

■ National Education Association$ (2016)$ NEA's Vision, Mission, and Values# from http..$nea$org.home.1%@4$htm

■ Needs Assessment +hoto etrie&ed from $ggs$com

■ raining +hoto etrie&ed from $palmbeachschools$org

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