Communication, Exchange and dissemination of good

practices

Raise awareness and interest in your project activities

Helping others to benefit from your activities, good practices and results achieved- Multiplier effect

Increase transparency & awareness of the use of EU funds

Communication, Dissemination & Exchange of Best Practices

Aims of INTERREG IVC:

Policy influence + Transfer of good practices

Communication PlanYour key to a successful communication

strategy

Define appropriate target groups:

Who do you want to reach?

Define your message (across all languages/cultures):

What do you want to say?

Dissemination Channels:

How do I transmit/publicise my message?

Agree timelines:

When are we going to implement it?• Measure impact/evaluate:

Did it work?

Examples of communication activities

Publication & dissemination of leaflets/brochures/ newsletters and press releases (90% paperless target)

Organisation of Project Launch, Events, seminars/ press conferences

Dissemination of project outputs (good practice guides; policy recommendations)

Participation at policy/thematic events, (outside your project with project presentation/ stand)

No development cost for project website funded under POWER

Logos requirements

PUBLICATIONS e.g. Brochures, leaflets, press releases, best practice guides

E-Newsletter, AUDIO-VISUAL MATERIAL

CONFERENCES, EVENTS, EXHIBITIONS

(Project logo), POWER logo, EU and INTERREG IVC logos plus slogans,

Same as the above plus:Hyperlink to INTERREG IVC and DG REGIO websites, Power website

EU flag displayed in meeting rooms, at conferences and exhibitions.(Project logo), POWER logo, EU and INTERREG IVC logos on all supports and documents

Roles and responsibilities

Project Managers

Check the story-line and planned press release with the POWER secretariat.

Mention POWER as the funding stream

Send a copy of the press release to the POWER secretariat with the number of copies distributed

Contact the POWER secretariat and Regional Correspondents for advice on how to respond to media requests for further information on the POWER programme

POWER Secretariat

Advice

Issue press releases about the POWER programme as a whole

Publicise projects

Offer one page per subproject on the POWER programme website

POWER stands available on request

Participation at sub project Steering

Committees and major events

Information on projects approved

Partners search Facility

Promotion of events

Online monitoring

Policy Forum/blog

POWER WEBSITEwww.powerprogramme.eu

Thank you for your attention & any questions?

POWER INTERREGIONAL PROGRAMME

SEPT 2008 – MARCH 2013

POLICY

MANAGEMENT STRUCTURE

International Steering

Committee

International Steering

Committee

POWER Secretariat & Network of Regional

Correspondents

POWER Secretariat & Network of Regional

Correspondents

Policy Group: Renewable

Energy & Energy efficiency

Policy Group: Renewable

Energy & Energy efficiency

Policy Group:Sustainable Transport

Policy Group:Sustainable Transport

Policy Group:Eco-innovation &

Environ Tech

Policy Group:Eco-innovation &

Environ Tech

Policy Group:Behaviour

Change

Policy Group:Behaviour

Change

Policy Group:Mainstreaming

EU funds

Policy Group:Mainstreaming

EU funds

Policy Working Group

Policy Working Group

Sub-project ThemesSub-project Themes

INTERREG IVC AIMS AND OBJECTIVES

Focus on interregional cooperation

To improve the effectiveness of regional development policies in the area of the environment

To contribute to the economic modernisation and increased competitiveness of Europe

Delivering Lisbon and Gothenburg agendas

Expected Policy Results at Programme Level

6 Interregional Meetings of the Policy Working Group

10 Specifications

7 Staff Secondments

1 International strategy per theme

7 Regional Policy Road Maps

Participation at related policy events/conferences

Policy implemented/recommendations and successful transfer of good practices

POLICY CONTEXT New European Parliament voted in June 2009

EU Commission, end of it’s 5 year term in October 2009 Election of Obama – new administration more receptive to climate change issues Swedes hold EU presidency 1 July – 31 December 2009 Hand over to Spain 1 Jan 2010 – 30 June 2010 European Green Week Consensus: Europe can create

environmental jobs and export environmental technologies and know-how to remain competitive

Sub Project Policy Aims and Objectives

Policy implemented/recommendations Successful transfer of good practices Participation at related policy events/conferences

Final Dissemination Event September 2011 in Brussels Provide content for Power Website and post materials on your

own organisations website (links between the sites) Share your results widely Respond to information requests for the Programme Evaluation Participate in the POWER Policy Forum

The POWER POLICY FORUM

Thank you for your attention & wishing you a very successful inter-regional co-operation