communication
TRANSCRIPT
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CommunicatCommunicationion
ProcessProcess
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MONITORINGSTAGE
REACTION OR
FEEDBACK
DECODINGSTAGE
RECEIVING STAGE
TRANSMITTING STAGE
EXPRESSING STAGE
SYMBOLIZING STAGE
THINKING STAGE
THE COMMUNICATIO
N PROCESS
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FUNDAMENTAL OBJECTIVES OF SPEECH
We speak for self-
expression.
We speak to communicat
e.
We speak to control human
behavior.
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ON SAYING WHAT YOU MEAN, AND MEANING WHAT
YOU SAY
METACOMMUNI-
CATION
RITUAL
MAGICCATHARSIS
AFFECTIVECOMMUNICATION
INSTRUMENTAL COMMUNICATION
RECORDING-TRANSMITTING
COMMUNICATION
PREVENTIONCOMMUNICATION
PHATICCOMMUNICATION
BASIC FUNCTIONS OF
COMMUNICATION
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TYPES OF COMMUNICATION
PERSUASIVECOMMUNICATION
INFORMATIVE COMMUNICATION
ENTERTAINMENTCOMMUNICATION
THE THREE SUBTYPES
TO CONVINCE
TO STIMULATE(Reinforce or
Impress)
TO ACTUATE
BASIC APPEALS IN PERSUASION
PERSONAL APPEAL
EMOTIONAL APPEAL
LOGICAL APPEAL
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Modes of Delivery
Extempo-raneous
ImpromptuRead
SpeechMemorized
Speech
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Schramm’s ModelSchramm’s ModelFeedback LoopFeedback Loop
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Diagram of Schramm’s Field of Diagram of Schramm’s Field of ExperienceExperience
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Berlo’s Communication Berlo’s Communication ModelModel
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Types of Communication Types of Communication ModelsModels
ALL MODELS
MENTAL SYMBOLIC PHYSICAL
MATHEMATICAL VERBAL ICONIC ANALOG