communicating to be influential
DESCRIPTION
There are few skills more critical for leaders than the ability to influence others to change their attitudes and behaviors. Full Article: http://appitive.com/business/2012/05/21/communicating-to-be-influential/TRANSCRIPT
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COMMUNICATING TO BE
INFLUENTIAL
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Manipulation is
not an effective
technique,
because it leads
eventually to
disloyalty and
distrust.
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.
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Effective Leaders understand the difference between
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Influencing attitudes and
behavior is at the core of a
Leader's role
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People trust what they know and understand, so
enlightened leaders ensure they frequently
interact with those they need to influence.
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People will be stirred to action when they know there is a limited
amount of time in which to act to receive a benefit.
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People trust
information that
comes from
someone they
perceive as an
authority.
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People accept facts and
evidence that is corroborated
by outside parties.
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People more easily trust those that they like and
base decisions on emotional responses to others.
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People are more likely to respond if they feel they
are returning a favor.
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People find
presenters more
ethical and credible
if they present both
sides of an argument
while showing the
validity and benefit
of accepting one
particular side.
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People are more persuaded by
communicators who can
express passion about their
message.
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INFLUENTIAL