Museums Internet ResearchFrom Linked Documents to Linked People

Javier Espadas BardónIT Manager at Thyssen Bornemisza Museum

9th Internatinal Conference Communicating the MuseumMalaga, June 09

Index

1. Internet Today

2. Figures about Web 1.0 and Web 2.0

3. Motivations

4. The Research

a) Indicators

b) General Ranking

5. Conclusion

1.Internet today

# Principal source of business, educational and leisure

information

# Global coverage

# High competitive environment

# Extremely dynamic

# Exponential growth

# Millions of publishers

# World coverage

# English is the universal language on the Internet

2.Millions of interconnected computers

2.Millions of documents

2.Millions users

Over 1.6 billion of Internet users.

(Internet World Stats, 2009)

Over 13 millions of Social networks users in Spain.

(comScore Wold Metrix, Marzo 2008)

Internet world penetration rate higher than 23%: US (74%), India(4%), China

(19%)(Internet World Stats, 2009)

2. Blogs

North America;

48%

South America; 7%

Asia; 13%

Europe; 27%

Africa; 1% Australia; 3%

> 100 million Blogs(Technorati, junio )

> 9.3 million visitors/monthTwitter grew un 131%. (comScore Mediatrix, marzo 2009 )

2. Web 2.0: Top sites in terms of visitors

Rank Compete.com Alexa.com

1 google.com google.com

2 yahoo.com yahoo.com

3 facebook.com youtube.com

4 live.com facebook.com

5 msn.com live.com

6 ebay.com msn.com

7 youtube.com wikipedia.org

8 wikipedia.org blogger.com

9 amazon.com baidu.com

10 myspace.com yahoo.co.jpFacebook y YoutubeHave entered in top ten

(Alexa, junio 2009)

Google Sites

Facebook, Technorati, Youtube

151,241

159,936

2. Threats to Google hegemony

Visitors march 2009 (000). Source: comScore Media Metrix

Unique visitors (000)March 2009

3. Motivations

Such a competitive environment raises many questions:

# Have the museums efficiently joined the Web 2.0

community?

# Do they use blogs?

# Are they visible in social networks?

# Which museums have the best visibility on this new

web?

# and many others

4. The analysis

To answer these questions we have conducted an statistical analysis to evaluate the visibility of museums on the internet (Web 1.0 and Web 2.0) and identify which might be used as benchmarks.

The characteristics of the analysis are as follows:

# 100 sites analysed# Data collected from 22 sites# Data collection period: May – June 2009

4. The analysis: Indicators

PagesRich files in PDF

formatGraphic rich files in

SWF formatReferences in

videos

ImagesLinks to

the Web siteLinks to the home

pageReferences in Blogs

References in microblogging

References in forums posts

PAGERANKSocial

bookmarks

Social notesReferences in shared images

References in profesional networks

References in social

networks

References in shared

presentationReferences in Wikis

The purpose of each indicator is to answer a question associated with the visibility of a website on the internet.

4.a. Page

Which website has the most contents?

4.a. Links to the domain

Which website has the best-known and most referenced contents on the internet?

4.a. Indexed images

Which site has the most to offer in terms of graphics?

4.a. Rich Files in SWF format

Which site has the most interactive flash files?

4.a. References in blog entries

Which site is the most mentioned in blogs?

4.a. References in microblooging

Which site is the most mentioned in micro-blogs?

4.a. References in images 2.0

Which website appears most often in association with images published by users?

4.a. References in videos

Which website has the most references in videos published in internet?

4.a. References in social networks

Which website is the most mentioned in social networks?

4.a. References in profesional networks

Which website has the most references in professional networks?

4.a. References in shared presentations

Which website is the most mentioned in presentations published by users?

4.b. General ranking

Site URLPage

Ranking Blog

Ranking

Social Network Ranking

Image Ranking

Global Ranking

MOMA.ORG 8 1 2 2 1METMUSEUM.ORG 2 3 3 1 2SAATCHI-GALLERY.CO.UK 3 8 1 15 3TATE.ORG.UK 4 2 4 4 4GETTY.EDU 6 8 5 5 5BROOKLYNMUSEUM.ORG 13 7 9 3 6VAM.AC.UK 20 4 11 6 7NGA.GOV 18 5 10 14 8MUSEE-ORSAY.FR 1 22 40 16 9ARTIC.EDU 12 10 12 19 10FAMSF.ORG 5 19 25 22 11MFA.ORG 11 13 23 19 12BRITISHMUSEUM.ORG 14 11 25 12 13LOUVRE.FR 16 11 21 8 14DIA.ORG 31 6 28 27 15GALLERY.CA 7 27 29 22 16GUGGENHEIM.ORG 27 14 17 12 17RIJKSMUSEUM.NL 10 24 29 31 18NGA.GOV.AU 9 31 19 42 19LACMA.ORG 33 15 14 7 20CCCB.ORG 15 21 36 17 21MUSEODELPRADO.ES 34 17 27 11 22VANGOGHMUSEUM.NL 38 57 6 42 23AMERICANART.SI.EDU 17 23 57 9 24CENTREPOMPIDOU.FR 23 20 15 21 25MODERNAMUSEET.SE 44 34 7 55 26WHITNEY.ORG 32 15 19 36 27NATIONALGALLERY.ORG.UK 25 18 36 31 28MUSEICIVICIVENEZIANI.IT 40 48 8 71 29ARTSMIA.ORG 19 30 33 22 30PHILAMUSEUM.ORG 26 25 15 25 31MARCH.ES 20 36 36 42 32MUSEOTHYSSEN.ORG 22 37 33 27 33GUGGENHEIM-BILBAO.ES 34 26 43 17 34HERMITAGEMUSEUM.ORG 24 32 48 31 35

5. Conclusions

#The social web is global and grow fast.

#The museums Web 2.0 is dominated by US and British museums.

#The visibility in the Web 2.0 environment represents a great

opportunity to capture new virtual audiences.

#Be a Museum 2.0 involve all the institution not only the web site.

#Is a strategic approach to spread our collections and activities all

around the world.

#Web 2.0 means the opportunity of reach new audiences but also

demand big effort. focus on; create, publish and share high quaility

contents , and user management.

6. Contact, follow and download information

Javier Espadas BardónIT ManagerFundación Colección Thyssen-Bornemisza

jespadas@museothyssen.orgjavier.espadas@jesba.comjavier.espadas.bardonhttp://www.linkedin.com/pub/javier-espadas-bardón/0/85/b78

Contact me at

http://www.slideshare.net/jespadashttp://twitter.com/javier_espadashttp://www.jesba.comhttp://www.museothyssen.org/blogs/tecnologico/

Follow me at

http://www.museothyssen.org/blogs/tecnologico/

Download the “Museums Web 2.0 Ranking Analysis” from: