Communicating in a Digital Era

Jennifer BraileyManager of Corporate Services &

Communications

Hector JarquinCo-ordinator of Web Development

• A new generation that is native to digital technology. • Canadian Internet Registration Authority (CIRA): the

average Canadian spends 45 hours a month online.• Approximately 2h 19 m are spent on social media

daily.• Canada also leads the world in viewing online video

Smartphones now account for 45 per cent of the mobile market across Canada.

• Average mobile users. In 2013, users watched about two hours of video per month, listened two hours of audio, made five video calls and downloaded two apps over their cellular network. By 2018, we’re expected to watch 20 hours of video per month, listen to 10 hours of video, make 11 video calls and download 20 apps.

• More smart devices. Smartphones, tablets and laptops will drive about 94 percent of mobile traffic in five years.

• More video over mobile. The idea that consumers won’t be interested in watching on video devices is now almost laughable as higher-definition screens appear on mobile devices. By 2018, mobile video will represent 69 percent of mobile traffic, up from 53 percent last year.

Forbes – February 05, 2014

Strategy Project 1

China/South Korea Partnership

Visit of Board delegation to China and South Korea to finalize an agreement for a student and staff exchange

between those countries to our schools

Goal• Promote the exchange of staff and students. • Present the benefits of taking part in the experience.

• Audience – Organization promoting to parents– Parents, students, teachers

• Content– Geographic area– Background on Board– Academic and co-curricular programs

• Language– Chinese– Korean– Others

• Marketing Collaterals– Brochures– Business Cards– Video– Website

• Evaluation

Strategy Project 2

Goal• To host all Board and student videos in one place• To showcase student video productions• To streamline a User Interface (UI) that does not

require learning curve and that features a familiar look and feel.

YouTube viewership

• Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth.

• 100 hours of video are uploaded to YouTube every minute.

• Audience – Students– Parents– Staff– Community

• Content– Video Productions– Live Streaming

• Promotion– Internal Communication Announcement– Newsletter Insert– Intranet Video Message– Corporate Website

• Technology– Video hosting– Formats– Mobile

• Evaluation

Conclusion• Skills

– Marketing– Public Relations– Writing– Art Direction– Web Development

• Policy/Legislation– Internal Policy– MFIPPA Privacy Legislation– CASL (July 1, 2014)– WCAG– Copyright

• Tools– Software– Servers– Hosting– Printers– Publishing