communicating for results 9e 11 key ideas informative and persuasive presentations preparing...

Communicating for Results

9e

11Key Ideas

•Informative and Persuasive presentations•Preparing informative presentations•Speaking from memory, brief notes and manuscript

Informative Presentations

1Copyright Cengage © 2011

Consider this . . . Consider this . . .

If you have brilliant ideas If you have brilliant ideas but can’t get them across, but can’t get them across, your brains won’t get you your brains won’t get you anywhere.anywhere.

Copyright Cengage © 2011 2

EXXON Valdez Oil Spill

Read or describe the case study Answer the following questions:

How did Markopolis use an informative memo?What could Markopolos have done differently when he realized the lack of knowledge the SEC had?


Types of informative presentationsTypes of informative presentations

Oral briefingDesign to present a summary of factsShort time period (15 minutes or less)Many times they are informal

Oral reportPresents complete details of a topicLonger period of time (


High quality informative presentationsHigh quality informative presentations

Presents truthful, honest informationAvoids embellishment or exaggerationClear and understandableObjective facts used to support viewsTact used to preserve speaker’s self-

worthVisuals don’t distort facts or

relationships


Tools to aid understandingTools to aid understanding

DefinitionStatement of what a thing is followed by

comparison and contrastUse of examplesRoot meaning of the word or features

DescriptionVivid detailed view of a topicUses figures of speech such as simile or

metaphor


Tools to aid understandingTools to aid understanding

ExplanationStatement about the relationship

between itemsOften answers the questions of how,

what and whyNarration

Illustration pt storyTold with enthusiasm and vividness


Basic Presentation OutlineBasic Presentation OutlineIntroduction (to capture attention)to capture attention)Body

I. Main Point A. B. C. II. Main Point A. B.III. Main Point A. B.

C.Conclusion (Summarize main points and closing(Summarize main points and closing thoughts)thoughts) ©

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Supporting materials:Supporting materials:explanation, examples, statistics, explanation, examples, statistics, quotes, visualsquotes, visuals


Preparing Informative PresentationsPreparing Informative Presentations

Analyze potential listeners Determine general topic Write exact purpose in one

sentence Plan body of presentation Prepare conclusion & intro Practice with notes/visuals

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Specific type of group Goal or purpose of group Size of group Characteristics of group Knowledge of group

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Analyzing potential listenersAnalyzing potential listenersWhen speaking When speaking OutsideOutside the organization, determine . . . the organization, determine . . .

Analyzing ListenersAnalyzing Listeners

How many people? Attendance by choice? What do they know about topic? Who are they? Do they know you? What is their attitude?

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When speaking When speaking InsideInside the organization, determine . . . the organization, determine . . .

Identify General TopicIdentify General Topic

Fits requirements of assignment Will benefit and interest your

audience You already know a lot about You are interested in

Select a topic that . . Select a topic that . . ..

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Exact PurposeExact Purpose

After hearing my presentation,

the audience will…

Write your purpose in a simple sentence beginning with . . .Write your purpose in a simple sentence beginning with . . .

Sample: “After hearing my presentation, my colleagues will realize that direct access to our new Xanus-2 computer will save time, save money & impress customers.”


Plan the bodyPlan the body

Decide on your main pointsSelect method for organizing main

pointsCreate an outline or storyboardAdd verbal and visual supporting

materials


Organizational methodsOrganizational methods

TopicalNo Chronological or causal relationshipMain points from most to least

importantSpatial

Follows a geographic patternUsed when you want to describe a

layout or locations


Organizational methodsOrganizational methods

ChronologicalFollows a time patternUsed to present events in order of

occurrenceCausal

Main points have cause-effect relationship

Two main points – Cause and EffectUsed to discuss a problem and results


Expand Ideas Into OutlineExpand Ideas Into Outline

Include two or more items per level

Capitalize first word in each level Indent each level Use standard numbering Use parallel wording

Basic outlining rules include . . .Basic outlining rules include . . .


Expand Ideas Into OutlineExpand Ideas Into Outline

Separate storyboard for each step

Title or thesis statement Sketch of planned visuals Supporting statements with

sources Transition sentence at bottom

Storyboards include . . .Storyboards include . . .


Prepare conclusionPrepare conclusion

Summary General - referring to the general topicSpecific – review main points

Closing thoughtFinal attention-getterGives the audience a challengeKeeps audience thinking about your

presentation


Prepare introductionPrepare introduction

Capture the attention of the audience

Motivate audience to listenConvince audience the presentation

will benefit themPresent the thesis statement


Practice PresentationPractice Presentation

Prepare speaking notes on note cards

Practice presentation Practice using visual aids

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Speaking from memory Extemporaneous speaking Speaking from visuals Speaking from manuscript Impromptu speaking

Delivery MethodsDelivery Methods

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Communicating for Results

9e

11Key Ideas

•Informative and Persuasive presentations•Preparing informative presentations•Speaking from memory, brief notes and manuscript

Informative Presentations


communicating for results 9e 11 key ideas informative and persuasive presentations preparing...

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