communicating environment

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  • SAILENDRA DONGOLYOUTH ENGAGEMENT IN SUSTAINABILITYBRITISH COUNCIL INTERNATIONAL CLIMATE CHAMPIONCommunicating Environment

  • Presentation outlineWhat is communicationHowCommunication StrategyCommunication skillsGeneral ChallengesEnvironment CommunicationMajor challenges of Environment CommunicationExamples of media

  • Communication

  • Communication

  • How

  • Communication Strategy

  • Communication Strategy

  • Communication Skills

  • Communication Skills

  • General Challanges

  • Environment CommunicationPlanned and strategic use of communication processes and media products to support effective policy making, public participation and project implementation geared towards environmental sustainability.

  • Environment CommunicationMany planners and practitioners tend to think that producing posters and video films or launching a mass media campaign is a solution to problems rooted in environmentally unsustainable practicesHowever, isolated products of this type only have a chance of success if they are integrated into a comprehensive communication strategy

  • Major ChallengesThis challenge is even bigger forenvironmental communication, becauseEnvironment communication is about positiveaction

  • Complexity of Environmental Issues EnvCom deals with science, economics, law, business management, politics and human behavior, and their many interactions in a holistic way. Comprehension Gap What the audience knows and understands about the technical dimensions of the environment differs widely from the knowledge of experts.Personal Impacts As nature is often associated with traditional beliefs and socio-cultural norms Behavioral ChangeMost difficult objective to achieve and often requires more than a single strategy

  • Some examples of MediaPublications Posters Flip charts Demonstrations Experiments Dramas Slogan writing Bulleting Board Video shows Audio programmes Competitions Exhibitions Campaigns Celebrating significant days Youth festivalsOccupation-based drives Film screening Youth clubsFaculty clubs

  • If I had one hour to solve a problem I woulduse 45 minutes to think about it, 10 minutes to investigate potential solutions and 5 minutes toimplement the solution. - Albert Einstein