communicating climate change adaptation_shubhkal undp_14 october 2014
DESCRIPTION
Communicating Climate Change Adaptation : The experiences of Radio Bundelkhand, through Shubh Kal.TRANSCRIPT
Communicating Climate Change Adaptation :Experiences of Radio
Bundelkhand
BundelkhandAn Extremely Climate Sensitive Region in India
Increasing poverty
Acute water shortage
Decreasing agricultural production
Rising socio-economic issues
Need for Climate Change Communication
• Extremely low climate change risk perception
amongst the rural community • Resistance to change• Lack of information about climate change and
appropriate adaptation options
A campaign to educate the rural community about the risk of climate change and possible adaptation
measures
Location – Bundelkhand
Launched – 2008
Objectives – Shubh Kal Campaign
Create awareness
Provide information
Prepare communities
Increase people’s participation
Inspire behaviour change
• Communicate the risk of climate change with solutions
• The messages are informative but positive
• The tools used are participatory
• The critical risk is communicated stage-wise
• The strategy is to prepare communities
Methods Used: Risk Communication
Combination of traditional communication tools and mass media
Tools Used
Rural Reality Show
Objective: Create awareness by empowering rural women and youth to be change agents for climate change adaptation through a rural reality show in Bundelkhand.
Results:
• 100 villages reached
• 25 climate change agents created • 855 households adopted at least one measure of adaptation
• 100000 + villagers understand the need of adopting climate change adaptation
Rural Reality Show
Lessons from the Grassroots
• Challenges in communicating scientific knowledge to the community in a simplified manner
• Inadequate influence of voices from the ground in policy development
Shubh Kal CampaignFrom Information to Knowledge to Action
• Strengthen the understanding of climate change knowledge amongst communities and communicators
• Increase the role of intermediaries (community radios) in linking community voices to scientific research and climate change policy
Pilot a communication model for bridging the gap between stakeholder groups (Community, Scientists and Policy makers)
Build capacities of local community radios to broadcast climate research and provide a platform for communities to share their experiences in coping with and adapting to climate change
Share outcomes with the wider climate change world
Communication Strategy
Communication Strategy Model
Capacity Building Exercises:Practical Experience
Capacity Building Exercises:Theoretical Experience
A/V clip
Voice from the community
“Jab gaon main pani hoga, khet main fasal hogi aur angan mein ped poudhe honge tab hi hoga humara Shubh Kal. Tabhi toh hum bachon ko school bhejh payenge, tabhi toh hum seher nahin jayenge, Rojgari, sukh, santi sab hume humri gaon mein milegi”