communicating climate change
DESCRIPTION
Lecture at DIS; presented to European Parliamentarian Dan Jørgensens class. Deals with climate change communication (please excuse the missing video files).TRANSCRIPT
Communicating Climate ChangeDISCopenhagen, December 2, 2011
We are enteringThe Antropocene:
The Age of Man
Man has existedin 1% of 1% ofourplanets history
90% of globalbiomasscomes from ecosystemsheavilyimpactedby man
Beijing
The next 50 years we will produce the same amount of food as we have produced in the entire history of man
Joint Implementation
Intelligent EnergySmart Grids
Building Codes
Energy Efficiency Standards
Greenhouse Gas450 ppm
Clean Development MechanismsJoint implementation
Emission Targets
Cost Curve
Low Carbon
CO2
FCCC/AWGLCA/2010/13
BRICEmission Trading Sceme
BAU
2
IPCC
MOP
COP
AWG_KP
AWG-LCA
UNFCCCProtocol
9 PRINCIPPER FOR SUCCESFULD KOMMUNIKATION
Sell the sizzle, not the sausage
Thank you!Follow the Green Economy: www.greengrowthleaders.org
Per Meilstrup, Climate Director, Monday Morning, [email protected]