communicating change

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  • Communicating ChangeSpeaker Scott Kubie (@scottkubie)

    Hashtag #commchange

  • Whos working on something that will never change?

    #commchange

  • Change is a feature.

    #commchange

  • Communicating change aids user success.

    #commchange

  • Were making it better.

    #commchange

  • Were making it better.Were making it better.

    Not an excuse.

    #commchange

  • Even things that are broken or complicated become things some customers want to protect from change because theyre familiar with the intricacies of how those things work.

    Jason Fried:

  • Software is often updated without a users consent or awareness.

    #commchange

  • JND

    #commchange

  • RTFM?

    #commchange

  • WTFM.

    #commchange

  • +C

    +V

  • Consider describing specific bug fixes. If a new version of your application contains bug fixes that customers have been waiting for, it can be a good idea to mention this in your description.

    iOS HIG:

  • How do great teams communicate about change?

    #commchange

  • Communicate:1. In advance

    #commchange

  • Communicate:1. In advance2. In context

    #commchange

  • Communicate:1. In advance2. In context3. In perpetuity

    #commchange

  • In advance:Communicate change early and often.

    #commchange

  • 51 comments

  • In context:Communicate change within your interface.

    #commchange

  • Photo: redninja24 on Reddit

    #commchange

  • #commchange

  • In perpetuity:Document change for the long-haul.

    #commchange

  • Communicate:1. In advance 2. In context 3. In perpetuity

    #commchange

  • Bonus tip: be human.

  • Bonus tip: be human.

  • Bonus tip: be human.

  • Stepping it up:1. Cross-channel

    #commchange

  • Stepping it up:1. Cross-channel2. Choice

    #commchange

  • Stepping it up:1. Cross-channel2. Choice3. Community

    #commchange

  • Cross channels:Communicate change where your users are.

    #commchange

  • #commchange

  • Pick a channel...or two...or three... !

    Twitter Tumblr

    Facebook Reddit

    Tech Blogs User Voice

    Get Satisfaction ZenDesk

    Google Groups Mailing Lists

  • Choice:Let users choose change...or at least feel like theyre choosing.

    #commchange

  • Community:Make people part of the process. !

    Theyll communicate for you.

    #commchange

  • #commchange

  • #commchange

  • Stepping it up:1. Cross-channel 2. Choice 3. Community

    #commchange

  • Communicating change aids user success.

    #commchange

  • Change is a feature.

    #commchange