communicating behaviour

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Communicating Behaviour using mental models in a website redesign

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Post on 15-May-2015

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DESCRIPTION

a presentation to Melbourne CHIsig about the use of mental models in a website redesign

TRANSCRIPT

Page 1: Communicating Behaviour

Communicating Behaviour

using mental models in a website redesign

Page 2: Communicating Behaviour

Chris Marmo@kurisu

Marius FoleyReuben Stanton@absent

Jeremy Yuille@overlobe

Page 3: Communicating Behaviour

1. An overview of the ABC Pool redesign

2. What a mental model is and how we made ours

3. Group Activity

Tonight...

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Eight one-on-one user interviewscurrent users and those who had never seen Pool

Twelve interviews with ABC staffinterns to the managing director

Eight usability tests4 before, 4 during

A workshop with media studentsIdentified as a key target group

+73 Survey responses

We conducted...

Page 9: Communicating Behaviour

This is what we ended up with

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Enter the Mental Model

http://www.flickr.com/photos/karla_k/2776839587/

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"Mental models give you a deep understanding of people's motivations and thought processes, along with the emotional and philosophical landscape in which they are operating."

why use a mental model?

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"To create a mental model you talk to people about what they're doing, look for patterns, and organize those patterns from the bottom up into a model."

how do you make one?

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Define your segments

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Talk to them

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Comb the results

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Clump

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produce something

make stuff

remix stuff

Make something

new

display my work

collaborate on a project

collaborate on a project

share ideas

make a project

host a conversatio

n

Make a project

curate submissions

Find people to work with

Tell a story

create an archive

belong to a media community

put my stuff in the pool

Upload content

contribute to a

program

belong to a community

belong to a community

feedback on work

receive feedback on

my work and ideas

comment on someone

else's work and ideas

look at stuff

browse a project

look at other people's

work

Access the ABC

archives

see what's on the front

page

find something

I'm interested in

watch or listen to content

fill timedownload interesting

work

find stuff I'm

interested in

know when people look at my work

get to know people

describe myself to

others

look at other people's profiles

get to know the people behind the

work

develop as a professional

build a reputation

learn how to make my work better

mentor emerging

media creators

see what's happening

see what's cool

find out about new

submissions

gather interesting stuff

flag stuff as interesting

rate content

link to my work from elsewhere

classify my content

classify someone

else's content

bookmark things to

come back for

share stuff

share other people's

work

share my work

be a part of the ABC

get my stuff on the ABC

get my work on the ABC

extend the reach of the

ABC

access skills & capacity outside the

ABC

create new ways to

connect to audiences

connect through

other media

follow up after a radio

program

classify stuff

Model It

Page 20: Communicating Behaviour

Analyse it

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Design it

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now... lets make one.

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thanks!

[email protected]@kurisu

[email protected]@overlobe

http://pool.acid.net.au