communicating architecture with value proposition design · communicating architecture with value...
TRANSCRIPT
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SATURN 2017
Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Communicating architecture with value proposition designThijmen de Gooijer
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Disclaimer
Communication and opinions presented reflect my own personal view not my employer’s.The methods presented are developed by Strategyzer.Strategyzer owns copyrights on part of the material in the presentation.
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
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SATURN 2017
Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
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SATURN 2017
Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
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SATURN 2017
Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
My Talk
help set priorities
long backlog
learn a new tool shared
priorities
lead dev work
buzzifysoftware
saturn attendee
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SATURN 2017
Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Introduction to
The Business Model Canvas
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Reasons for using the Canvas
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Key Partners
Key Resources
Key Activities
Customer Relations
Channels
Revenue Streams
Cost Structure
Value Propositions
Customer Segments
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SATURN 2017
Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Introduction to
The Value Proposition Canvas
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SATURN 2017
Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Customer Segments
Value Propositions
Customer Jobs
Customer Pains
Customer Gains
Gain Creators
Pain Relievers
Products & Services
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Who are your customers?
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Complex customers
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Understanding your customers
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Define your proposition
talkarchitects
work with business goals
teaching a new tool.helping in communicating
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Test the Fit
• Interest & Relevance • Willingness & Ability to Pay • Preferences & priorities
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SATURN 2017
Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
My Story
Value Proposition Design at ASSA ABLOY
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Turning a Product Into a Service
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Customer Segments
• Quick brainstorm• Set workshop scope
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Profiling
• Voice of the Customer• Sales• Product owners• Account managers
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Finding Gaps
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Prioritize Development
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Summary of lessons learned
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Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Lessons Learned
• Works even for small projects• Iteration is encouraged: be agile• Half a day to profile two segments• Sales loved it• Embed in a business model
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SATURN 2017
Communicating architecture with value proposition design © 2017 mixed: Strategyzer A.G., T. de Gooijer, and CC
Talk Audience
Fit?