communicate magazine - neel bradham
DESCRIPTION
Transform conference 2010 - Neel Bradham, InterfaceFLORTRANSCRIPT
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Transformational Change: Branding from the Inside Out
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• Worldwide Leader in Modular Flooring
• US Public « Fortune 1000 » Company
• Global Manufacturer on FOUR Continents
• Operates in Over 130 Countries Worldwide
• Recognized Leader in Sustainability
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steps towards
Transformational Change
1. Set a CLEAR and ASPIRATIONAL Vision that Challenges
Stakeholders to BELIEVE
2. Set a CLEAR path for Execution
3. Communicate How the CHANGE Aligns to the Strategy
4. Demonstrate What it IS … and What it IS NOT
5. Engage Employees with PURPOSE and CONSISTENCY
6. SET the Standards that Measure Success
7. Put it in the HANDS of the EMPLOYEES
7
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1. Make the VISION Visible and CHALLENGE the
Stakeholders to BELIEVE
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2. Set a CLEAR path for Execution …
Establishing a ROADMAP for Success That Clearly Communicates
the Areas that CHANGE Must Occur is Essential
7 fronts of Sustainability
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3. Be CLEAR about HOW and WHERE the Transformation
change ALIGNS to the STRATEGY
Fighting the COMMODITIZATION of Carpet Tiles
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4. Demonstrate What it IS … and What it is NOT?
Sustainability is NOT About Brown Paper … It IS About Beautiful
Product
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5. ENGAGE Employees Around the Objectives
Engaging with a PURPOSE Through ACTION and
CONSISTENCY of Message
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5. DEFINE Clear Performance Indicators and Methods for
Achieving Results
The LCA is our Method to Improving our Defines ECOMetrics
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6. Embrace the Philosophy that Management sets the VISION,
but Employees DRIVE the RESULTS
Change happens at the Street Level, not in the Boardroom
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