COMMUNICATE LIKE A TRANSFORMATIONAL LEADER

Colin Allison

HOW TO:

What do they

have in common?

All Are

Transform-ational

Leaders

TRANSFORMATIONALLEADERSHIP

IS…

EmpoweringInspiring &

Motivating Others to

achieve MORE

Burns' 4 points of Transformational

Leadership

Intellectual Stimulation – Transformational leaders encourage

creativity.

Individualized Consideration – Transformational leadership also

involves offering support and encouragement to individual followers.

Inspirational Motivation – Transformational leaders have a clear

vision that they are able to articulate to followers.

Idealized Influence – The transformational leader serve as a role

model for followers. Because followers trust and respect the leader,

they emulate this individual and internalize his or her ideals.

employees with higher levels of

self-efficacy will perform 10% better

employee self-efficacy is 34% higher with increased levels of

motivating language

Self

Efficacy

Performance

Motivatin

g

Language

Motivating Language

Create Meaning

Give Direction

Express Humanity

Create Meaning- Use communication that demonstrates

the values and norms of the organization.

Give Direction- Reduce uncertainty & provide clarification

Express Humanity- Give praise & admit faults

Relationship between work and individual

goals

Employee understanding of

work

Trust develops, self worth grows

Work as a tool to attain goals

Work in response to

understanding

Work as process of living

Motivation

Create Meaning Give Direction Express Humanity

Words above mean for Transformational Leadership

• Encourage

• Fun

• Future

• Effort

• Expected

• Order

• Plan

• Listen

• Teammates

• Results

• Brainstorm

Words below mean for Transformational Leadership

• Don’t

• Schedule

• Tell

• Time

• Focused

• Performance

• More

• Employee

Use Don’t use

Transformational Leaders Understand

their followers &

Communicate to emphasize

Teamwork, Support, & Creativity

Resources: Bass, B., & Riggio, R. (2008). Transformational leadership

de Vries, R. E., & Bakker-Pieper, A. (2009). Leadership=communication?

Hargis, M. B., Watt, J. D., & Piotrowski, C. (2011). Developing Leaders:

Examining the Role of Transactional and Transformational Leadership

Across Contexts Business

Legacee. (2014). List of transformational leaders.

Mayfield, J., & Mayfield, M. (2012). The relationship between leader

motivating language and self efficacy

Mayfield, J., Mayfield, M., & Kopf, J. (1995). Motivating Language:

Exploring Theory with Scale Development

Neufeld, D., Wan, Z., & Fang, Y. (2008). Remote leadership, communication

effectiveness and leader performance