commsday melbourne congress 2016: cisco
TRANSCRIPT
Transforming SP Business Through SoftwareRada Stanic, Cisco
October, 2016
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• The Trends Shaping Our Industry
• What Does it Mean for the Network ?
• What Should I Do and in What Order ?
• How Does the Service Provider of the Future Look Like ?
• What Is Possible Today – Because of Software ?
Agenda
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SOFTWARE
What Is Shaping Our Industry ?
IoT 5G
Open Source Software
White Box Adoption
Cloud Platformand ServicesVirtualisation
Enterprise Customer Experience
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Average Traffic Per User
2015 2020 Future
25GB 60GB 100GB
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Average Traffic Per Household
2015 2020 Future
61GB149GB 250GB
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CAGR (2015-2020)
IP Traffic Growth
M@M Connections
Device Growth
Video Capable Device Growth
IP Video
Internet Gaming
Video Surveillance
Virtual reality
DDOS Attacks
Busy Hour
Fixed WiFi
0% 20% 40% 60% 80% 100% 120% 140%
21%
20%
13%
43%
21%
46%
57%
127%
21%
34%
51%
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Cisco VNI Australia IP Forecast, 2015-2020• By 2020 there will be:
21M AU internet users81% of the AU population
9.3 devices / connections per capita
X 2 average broadband Speed (18.4 Mb/s to 44.3 Mb/s)
82% of the AU traffic will be video
11% of IP traffic will be carried overcell networks
58% of AU IP traffic will come from Wi-Fi
AU IP traffic will reach: - 1.9 EBs per month or - 22.5 EBs annually
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What Will Drive Network Demand?
350KB
4MB
20KBText message Photo via
Instant Message1 minute of
video
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What Will Drive Network Demand?
350KB 4MB20KB
Text message Photo via Instant Message
1 minute of video
1 minute of virtual reality
video
100+ MB
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So… What ?
Network has to Change
Communications Infrastructure
Software will enable the change
• Virtualisation
• Cloud Platforms
• Orchestration Tools
has to Change
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Why Software - AT&T Case Study
Survival
Cloud adoption• 60% already,• 80% by the end of 2016
Network on Demand• fastest adopted service in
history• 450 enterprise customers
Started with 20 Virtual Functions
in 2015, now at > 80
Virtualised packet core –
14M customers
Risks: cultural, customer
adoption, economy
Source: John Donovan, AT&T
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Where to Start?
Commodity Hardware
Cloud Platform& Services
Network Virtualisation
IoT 5G
BIG Prize
IoT: small, chatty
packets
Video:huge BW
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Service Provider Infrastructure Orchestration
Core Data CentreMetro and AccessCPE Edge
Next Generation Analytics
Multi-Domain Protocol Optimisation
Segment Routing path optimization
SDN controller
Network orchestration Multi-Layer Visibility and planning
NFV Service orchestration
Virtual Infra Manager
Service orchestration
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Aggregation Core
Software Enabled Services
Access NFVI
Enterprise
Consumer
IoE
Radio
Edge
IoT
VoiceVideo
Collaboration
IaaS, Network, VPN, Security, MobilityOTT value add
SaaS, PaaS, Analytics
Consumer
&
Enterprise
vNF vNF
DC
NFVINFVI
vNF vNF vNFvNF vNFSDN
Transport
Optical
InternetWeb providers
Cloud
XaaS
vNF vNF vNF
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Case Studies
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Case StudyManaged Gateway Business - SOFTBANKGW services between SmartVPN and Internet
ServerMail SecurityWeb SecurityNetwork
Internet
RemoteAccess
We are offering reasonable multi-tenant service and highly functional dedicated service.
・ Virus Check・ Spam Prevention・Mail Archive
・Web Filtering・ HTTP Virus Check・ Proxy
・ SSL VPN・ UTM・ Load balancer
・Mail/Web・ Airwatch GW・ RADIUS
InternetAccess
SB Datacenter
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Case StudyThe Transformative Power of the Cloud
Foundation for Service Agility and Transformation of the Customer Experience
CPE
Enterprise
CPE
SMB
Any AccessSecure Broadband / Leased Line / Carrier Ethernet
Cloud-based auto-discovery, provisioning, orchestration automation, and management
Virtual or Physical Network Elements
Virtualized Mobility Services
Virtualized Video
Services
Virtualized ManagedServices
Any AccessSecure Broadband / Leased Line /Carrier Ethernet
Self-Service Portal
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Case StudyAccelerating Cloud & Business Services GrowthDT CloudVPN Portal
Deutsche Telekom
Global managed network services $70 billion USD (2019) 13% CAGR
Telco cloud managed VPN services Remote VPN, basic, full, and premium Self-service telco cloud VPN portal Converged IP and optical - Native IPv6 All network elements virtualized Improved customer experience Services operational in under 48 hours
Cisco® Virtual Managed Services Platform
Service CatalogOrchestration
Engine
vRouter vFW vWeb vIPS
Programmable Network
DT Cloud
Cloud VPNPremium
Remote VPN
Cloud VPN
Sources: Markets and Markets, AMI, Cisco BTA 2015
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Case StudyLevel 3• The full range of data services and multivendor devices in its global
markets. Continually refine and repackage network services at the speed of software.
Automate
• Customers can order Ethernet services such as E-Line, E-Access and E-Lynk, Level 3’s public cloud connection service, with flexible bandwidth options.
Agile Hybrid Cloud connectivity
• The system can scale bandwidth up to 300 percent, on demand, scheduled in advance or automatically based on configurable network threshold triggers.
Level 3’s Dynamic Capacity
• Customers can schedule Dynamic Capacity for regular or ad-hoc events such as data replication.
Optimised data backup and recovery
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Future Network Objectives
Excellence in Customer Experience
Efficient Operations
Create New Revenue Streams
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What Does Success Look Like ?
• Preserving existing assets and skills and building on top of them
• SP with Mature DevOps Model
• SP with OTT style skills and approach to service and network design
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Thank you