Create a great profile

1

More likely to be viewed if you have a photo

14x

Add a professional photo

2

Explain what it is you do

Show your passion and value

Write an attention-grabbing headline

40 words or more

Include keywords but not buzzwords

Focus on career accomplishments

3

Draft a compelling summary

4

Pieces of content currently on member profiles

20M

Add visuals to yourProfile

More likely to be viewed if have more than one position listed

12x

5

Detail your past work experience

6

Include a mix of high level

and niche skills

Add skills and get endorsements

7

Include Volunteer Experiences & Causes

#commsconnect

Amplifying Your Brand

Share content on LinkedIn

Helping you grow and engage your network

Sharing updates vs. publishing posts

Posts

Explore topics that matter to you, then watch the comments to see your impact

Updates

Share links, articles, images, quotes or anything else your connections & followers might be interested in

Publishing on LinkedIn

Becomes part of your profile

Gets shared with your network

Reaches the largest group of professionals ever assembled

Be known for what you know

Strengthen your reputation

and grow your reach

#commsconnect

Empowering Your Best Brand Ambassadors

Humanize your brand with senior execs and thought leaders

Leveraging your best spokespeople: Your employees

Identifying thought leaders in your organization

Already speaking externally

SME on a specific topic

Profile views (How You Rank)

Active content creators, using social media

 Recipe for success

Lay the Groundwork: Social Media Guidelines

Empowering Concise EvolvingValues-based

Activate your employees

Encourage employees to get on LinkedIn

Engage with Company Page

content

Cross promotethrough other

channels (includingpress)

Amplify employee content through Company Page