comms 2.0 infographic
TRANSCRIPT
4G9:55 AM
Public Sector Comms in 2016SIXTEEN PREDICTIONS FOR THE FUTURE OF DIGITAL COMMUNICATIONS IN THE PUBLIC SECTOR
Content courtesy of:
@comms2point0Author:
Dan Slee@danslee
THE “FLAT WHITE ECONOMY” WILL FORM PART OF THE
FUTURE
THERE WILL BE MORE FREELANCERS
VIDEO CONTENT WILL BECOME PROGRESSIVELY
MORE IMPORTANT
LINKEDIN WILL BECOME THE MOST USEFUL CHANNEL
FOR COMMS PEOPLE
SAY HELLO TO VIRTUAL REALITY VIDEO
EFFICIENCY: IF IT DOESN’T HIT BUSINESS OBJECTIVES, IT
WON’T HAPPEN
“NICE TO HAVE” WILL BECOME “USED TO HAVE”
FOR MANY TEAMS
SUCCESSFUL TEAMS WILL INTEGRATE DIGITAL AND TRADITIONAL CONTENT
TEAMS WITH POOR INTERNAL COMMS BACKING THEM MAY
BE PUT AT RISK
EMAIL MARKETING IS ON THE RISE: SKILLS IN THIS AREA WILL BE VALUED
AS RESOURCES SLIM, THE RISK OF COSTLY MISTAKES
WILL RISE
COMMS TEAMS CONTINUE TO BECOME MORE FEMALE
COMMS AND P.R. TEAMS WILL CONTINUE TO GET
YOUNGER
DUE TO THE PACE OF CHANGE, PEER TO PEER
TRAINING WILL BE CRITICAL
SPECIALIST-GENERALISTS WILL CONTINUE TO BE
PRIZED
PEOPLE WITH A WILLINGNESS TO LEARN NEW SKILLS WILL
STILL HAVE A JOB!
£££
j
jall trades
CORPORATE GOALS
OBJECTIVE 1
OBJECTIVE 2
OBJECTIVE 3
OBJECTIVE 4 Sparky
HERE TODAY
GONE TOMORROW
?
COMMS BY
2020
DANGER
Social Feed
Live updates
Videot.co
DAILY NEWSTRADITIONAL AND DIGITAL MEDIA TO INTEGRATE
COMMSSKILLS
CV:
(VOL. 1)