common ux pitfalls
DESCRIPTION
This is the presentation I gave at the St. Louis Day of .Net conference. Having a dedicated User Experience Designer on projects is still a rare thing for many teams. In many cases, the creative churns out a design, an analyst specs it out, and a developer is then tasked to build it. During this session, I’ll go over many common pitfalls that can negatively impact a users experience, and offer arguments that the audience can then use to challenge the creative or analyst to rethink the design.TRANSCRIPT
Brad Nunnally - @bnunnally #UXPitFalls
Common UXPitfalls
Brad Nunnally - @bnunnally #UXPitFalls
What Kind of Pitfalls?
Brad Nunnally - @bnunnally #UXPitFalls
Make You Wanna...
Brad Nunnally - @bnunnally #UXPitFalls
Where’s the trendy Designer?
Brad Nunnally - @bnunnally #UXPitFalls
Where’s the Easy Button?
Brad Nunnally - @bnunnally #UXPitFalls
Simple Task Right?
Brad Nunnally - @bnunnally #UXPitFalls
Simple Task Right? Step 1: Go To Travel Website
Type Location - Airport Code?Type Destination - Airport Code?Pick Dates - Departure & ReturnPick Flight Time Ranges Pick Number of PassengersPick Seat Type - What’s the difference?Nonstop? MaybeFind Hotels Also?
Brad Nunnally - @bnunnally #UXPitFalls
YOU CAN PREVENT FOREST FIRESUX PITFALLS
Brad Nunnally - @bnunnally #UXPitFalls
Develop a UX Filter
Brad Nunnally - @bnunnally #UXPitFalls
Caught Early =
More $$$
Brad Nunnally - @bnunnally #UXPitFalls
Call Bullshit!
Brad Nunnally - @bnunnally #UXPitFalls
Two Main Categories
Brad Nunnally - @bnunnally #UXPitFalls
Low-Hanging Fruit
Brad Nunnally - @bnunnally #UXPitFalls
Bad Search
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Improving SearchDon’t get cute with the search boxBuild trust Into the resultsApply meaningful filtersIndex content based on user’s frame of referenceHelp the user out
Brad Nunnally - @bnunnally #UXPitFalls
Bad Navigation
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Improving NavigationUnderstands user’s preferred organization schemeUse natural languageDescriptive labeling Add appropriate iconographyPerform a Card Sort Activity
Brad Nunnally - @bnunnally #UXPitFalls
Readability
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Making It ReadableHire a Copywriter/Tech WriterUse appropriate contrastMinimum Font size of 11pxUse appropriate line lengthUsability test your content
Brad Nunnally - @bnunnally #UXPitFalls
Violate Gestalt
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Getting Gestalt RightFollow the basic principlesImprove AlignmentUse a baseline grid systemTrust in the eyeUse Visual Design Guidelines
Brad Nunnally - @bnunnally #UXPitFalls
Conceptual Design Problems
Brad Nunnally - @bnunnally #UXPitFalls
Bad Interaction Design Frameworks
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
PreventionGetting Frameworks Right
User ResearchCompetitive AnalysisContextual InquiryHeuristic Evaluation
Prototype Design and TestingUse Framework and Pattern Libraries
Brad Nunnally - @bnunnally #UXPitFalls
Poor Information Design
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
PreventionMeaningful Information Delivered
User ResearchContent AuditWeb AnalyticsA/B Testing
Maintain a Content InventoryGenerate a Content StrategyDevelop a Content Layer
Brad Nunnally - @bnunnally #UXPitFalls
Accessibility
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
PreventionMaking Accessible To All
User ResearchUsability Test with the disabled
Perform a Accessibility AuditConform to Section 508 ComplianceFollow WCAG Standards
Brad Nunnally - @bnunnally #UXPitFalls
Avoiding The Pits
Brad Nunnally - @bnunnally #UXPitFalls
Involve Users! Duh!
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Role Play
Brad Nunnally - @bnunnally #UXPitFalls
Collaborate
Brad Nunnally - @bnunnally #UXPitFalls
Use Patterns
Brad Nunnally - @bnunnally #UXPitFalls
Warning on Patterns
Brad Nunnally - @bnunnally #UXPitFalls
Understand UX
Brad Nunnally - @bnunnally #UXPitFalls
Brad Nunnally - @bnunnally #UXPitFalls
Reading ListSome Midnight Reading
Don’t Make Me ThinkSketching User ExperiencesSimple and UsableForms That WorkWeb Form DesignInmates Are Running The Asylum
Brad NunnallySr User Experience DesignerEmail - [email protected] - @bnunnallyBlog - http://www.bradsramblings.comSpeakerRate - http://spkr8.com/t/8110