Committed since day one

•1996 The Québec City Convention Centre opens its doors•1998 Agreements are made with food banks for the redistribution of food surpluses and leftover meals•2001 Paper and cardboard recycling is implemented•2001 The Convention Centre hosts its first green convention: The Summit of the Americas (Government of Canada Pilot Project for waste audits during a convention)•2002 The recycling of plastic, glass and metal is added•2004 The Convention Centre adopts an environmental

policy and its first action plan

• 2006 A pilot project with the Ville de Québec is instigated for the collection of compostable materials

• 2006 The Centre becomes an active member of the Canada Green Building Council and the U.S. Green Building Council

• 2007 The Centre offers a choice of menus featuring local and organic products

• 2007 The Québec Convention Centre launches a new proposal for the hosting of eco-friendly events (zero waste and carbon neutral)

• 2007 The Centre undergoes LEED certification for existing building.

Committed since day one

Why green marketing

• Credibility of the organisation

• Leadership

• Positive corporate image

Getting recognition

LEED

Marketing benefits of this accreditation

• Recognition by our international clients and the specialised media

• Confirms the qualities of the building• Shows the seriousness of the actions

In the press

• Creating an identity with a green logo• Multiple usages on a variety of mediums

such as: Internet Publicities Gifts Stands

Packaging the offer

Using the Internet

Reaching clients

Eco-Friendly labels used during familiarization tour

Eco-friendly gifts

What are the benefits

• New markets• Leadership • Press coverage

In the future