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Commercialization in the context of sport is an association between sports

organizers, with businesses or other commercial enterprise, which aims to make

a profit on both sides.

Principle, first and foremost, this commercialization is an association, a voluntary

and deliberate actions by both sides. This, is a consensual relationship, so that

no one has felt forced. The rules of this association, it is agreed by both parties

and must satisfy both.

Secondly, this relationship is not a social nature, but rather "commercial". That is,

the donor must obtain the benefits of a balanced budget and participation in

sports activities. Business organizations will benefit, for those who have invested

capital or shares in the business. So, business managers can not freely use the

financial field that has nothing to do with the progress of the business that they

manage, and always seek feedback from any use of unused resources.

The sport has a lot of business value. This causes a lot of business area can be

prepared for investors who want to invest money through sports. They want to do

it because they believe that the investment will be profitable.

The sport can not depend entirely on the government, for all his needs. If

that happens, the sport must compete with other government sectors, in order to

obtain funding. At the government's finances are limited, then the government willuse the "accountability", as the standard in regulating the expenditure on each

organization financed. Competition for funding support will be very difficult, with

the government's financial condition is limited. Meanwhile, many other fields such

as education, health, poverty reduction needed more support.

In addition, exercise can not rely on the donations free of charge as a

financial supporter. This is almost certainly not be sufficient in sustaining the

infrastructure costs and to fund the organization's performance improvement and

sporting achievement. Therefore, sports organizations should look for other

alternatives in financing. This is probably the world working together with

business and other commercial areas.

Terms of commercialization, is popularly used in the connotation of "evil" is

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something to be avoided, and contrary to the spirit of sport. As with other things,

it is important to understand the meaning of the term commercialization. A

person will not be able to understand the issues / conditions that develop, if he

does not understand the basic concept.

Commercialization in the context of sport is an association between sports

organizers, with businesses or other commercial enterprise, which aims to make

a profit on both sides.

Commercialization in sport in our country, still a rare thing. This does not

mean that can not be implemented. From now on, sports organizations have to

change the mission and vision, about the financing of sport originally from the

government to switch to non-governmental or private sector. Sports funding

should involve the public, while providing the opportunity to create public

awareness and responsibility in the value of sports for the progress and status in

the eyes of the international world. The author has the confidence, the business

world will take part in sports activities as this will benefit businesses as well as a

sense of responsibility in promoting sporting achievements for the glory of the

nation and the state