AUDI SHOWROOM OUTFITTED WITH MODULAR CABLING SYSTEMS

commercial Case Study

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AUDI SHOWROOM OUTFITTED WITH MODULAR CABLING SYSTEMS

Commercial InstallationLocation: Swindon, UK

Inchcape is one of the leading franchised retailer groups in the UK, partnering many of the worlds best brands, including, Audi, BMW, Ford, Jaguar, Land Rover, Mercedes-Benz, Toyota and Volkswagen. Inchcape operate in 26 markets with 21 of these in the worlds fast growing economies of Asia Pacific and the emerging markets.

In late 2011, one of Inchcape’s brands, Audi, was planning a new flagship dealership to be built in Swindon, Wiltshire, UK.

The dealership brief stipulated full uncompressed HD video and audio distribution from multiple sources to multiple display points and multi-channel audio signals split and switched between 2 main zones within the dealership: front of house and rear of house.

The client wanted total freedom to show any source on any display at any time, from rolling corporate video from dedicated Blu-Ray to live news channels in customer

lounge areas, with the reliability of continuous switching and distribution demanded by one of the premiere automotive manufacturers in a flagship retail outlet.

The capability of using a local source input such as a laptop was crucial in areas of the dealership to be

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used business events such as launches, presentations, seminars, trainings and conferences, with an output synergy across all displays in the dealership being a specific requirement for corporate events to enable all screens to display the same content throughout the entire site.

Inchcape turned to data cabling and audio visual design/installers Modular Cabling Systems for the latest HDMI-based high definition integrated AV solution.Given the architecture and minimalist feel to the dealership, the integrated AV system had to be discreet.

Modular Cabling’s aim was to provide a flexible integrated system capable of switching numerous high definition video and audio sources to a network of displays, which could primarily be controlled by reception staff or at the comms room via an RTI control system.

Modular Cabling also facilitated Audi’s presentation requirements within the boardroom by enabling users to locally connect sources to the 70” smart board featuring HDMI and VGA.

A professional commercial quality sound distribution system was chosen to best handle audio requirements throughout the dealership, comprising of Cloud series hardware including DCM-1 (Digital Control Zone Mixer) incorporating a paging control. An 8 channel x 50W cloud power amplifier with 100v line impedance matching transformers was selected to drive the audio, with remote source controls enabling the selection of different sources within a specific “zone”.

The audio source hardware included three FM/DAB radio tuners and one iPod. Seven high quality 8” wide dispersion ceiling speakers were installed, for the clearest speech and

US OFFICE:

TEL: +1 901 384 3575

FAX: +1 901 384 3574

EMEA OFFICE:

TEL: + 44 (0) 1793 230 343

FAX: + 44 (0) 1793 230 583

highest music quality throughout the expanse of the open plan showroom.

Modular Cabling Systems approached WyreStorm to help achieve the distribution across an 8-screen network comprising of a variety of 42”to 55” LG screens supplemented in the boardroom by a 70” smart board with integrated freeview/Blu-Ray player and a host of multi-format AV inputs, including HDMI, VGA and stereo audio accessible from the boardroom table input plate, with sources and screens all managed using the WyreStorm MX-0408-PRO matrix switch with 2-way IR source controland RS232 to IP control.

Given the sheer size of the dealership and the distances transmissions are required to travel between central sources and displays, 8 x WyreStorm EX-1UTP-IR-100 HDBaseT extender sets were selected to distribute signals up to 100m/328ft to receivers discretely installed behind, or above screens.

As all WyreStorm matrices are fully compatible with all leading third party control systems, RTI programmed software was chosen to manage content control at reception, allowing staff to quickly and easily control source selection and display location, as well as full control of audio source inputs and volume.

To provide the professional boardroom solution, Modular Cabling chose a WyreStorm SW-0801 8:1 HDMI switcher to manage distribution of all local boardroom AV inputs; giving the client a convenient central hub of connectivity and control to the Smart Board and boardroom projector using just output.

As this impressive dealership system is in full and constant use by the Audi staff every day of the week, this successful integration has proven itself to be as intuitive and reliable in performance as the it was smooth and efficient to install.

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About ModCab

Project Equipment List:

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FOR MORE INFORMATION ON WYRESTORM VISIT WWW.WYRESTORM.COM OR CONTACT SALES AT SALES@WYRESTORM.COM.

• 1 x WyreStorm MX-0808-PRO 8x8 HD matrixswitcher

• 8 x WyreStorm EX-1UTP-IR-100 HDBaseT100m/328ft extender sets

• 1 x SW0108 1x8 HDMI switcher• RTI control system• 2 x Freeview cable TV boxes• 1 x Blu-Ray player• 1 x remote laptop• 8 x 42” - 55” LG displays• 7 x 8” ceiling speakers• 1 x 8 x 50W cloud power amplifier• 1 x boardroom 70” multi-format Smart Board with

integrated freeview/blu-ray player.• 1 x Boardroom digital projector

Modular Cabling Systems Ltd.(MCS) specializes in the design and installation of data cabling and

audio/visual systems across residential and commercial sectors. With headquarters close to London, MCS aimto provide clients a communications infrastructuretailored to suit particular business needs, bringing together data, voice and audio/visual content delivery over a reliable connectivity platform of any size or complexity.

MODCAB0845 1667 248www.modcab.com