commercial agriculture & market access value over volume ...market access ” 4-5 june 2012,...
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Commercial Agriculture & Market Access
“Value over Volume: Cold-Chain for
Market Access ”
4-5 June 2012, Yaounde Silencer Mapuranga, Office for Africa, ITC Email: [email protected]
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Who is International Trade Centre (ITC)
The International Trade Centre UNCTAD/WTO (ITC) is
the joint technical cooperation agency of the United Nations and the World Trade Organization (WTO) for business aspects of trade development.
Target: Export Impact for Good
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How ITC Provides Technical Assistance
ITC contributes by assisting • Trade Support Institutions to support • Small and Medium-sized Enterprise by i. building their international competitiveness
ii. supporting their access to new markets
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ITC Approach
1. Building capacity to design and implement regional and national strategies for facilitating business partnerships in Cold Chain management within and with international counterparts in the agro-industry areas
2. Enhance the capacity of agro-producers (SMEs) to deal
with commercial operations in the cold-chain and supply chain systems
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Policy Support and TSI Leadership
Consultative solutions in VC, WTO, Geneva, 2008
Full endorsement of strategies by national/sectoral leadership Kampala, October 2009
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Africa is ITC priority
Regional trade integration • Reduce regional costs of doing business • Private sector business partnership development • Strengthening intra-regional private sector institutions Sector: Agribusiness Cold Chain Development • Develop knowledge on sector value chain management • Building expertise and sharing knowledge across sectors • Training SMEs on product/market competitiveness • Improve FFVs exports through better Cold Chain
Management Emphasized Targets: Women and Youth. • Linking vulnerable communities to global market chains
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Perishable home processed products: for Hotels & Supermarkets
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Bumper Harvest: Good basis for Poverty Reduction in Africa
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Focused on Value Addition, Quality & Volume: Mushrooms
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Lets head for the Market
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End-product: Dried packed vegetables from an SME in Zambia
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Where is Value in Food? Dried African Food Customs Story
• A traveller had dried food impounded by customs officer believing it was some contraband-drugs. This traveller argued that this was his own food and not drugs. After the DEA completed their own tests on this dried food this is what they reported:
• Weight: 10kgs • Drug content: zero
• Medicinal Value: zero
• Nutrutional Value: zero
• Customs Valuation: €15
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What is the ITC Future Agenda
• Focus on projects that involve global Retail Organizations seeking business linkages with Africa Producers
• Deliver mentorship programmes that will link current SMEs to an international business mentorship initiative with target markets, which will include technological and business investment in the targeted African entities
• Consolidate Agro-industry strategy development assistance towards making Cold-Chains an integration part of the supply/value chain in Africa
• Strengthen role of TSI and IPAs to anchor and partner with ITC in future delivery of capacity building support to the agriculture sector.
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Thank You!!
Merci Beaucoup!!!