commerce-projekter sådan undgår du fejlslagne · sådan undgår du fejlslagne commerce-projekter...
TRANSCRIPT
Sådan undgår du fejlslagne commerce-projekter
The future of M-Commerce
Nursel Yildirim, General Manager @ Nodes
Consumer behaviour
1 A nation of multi-screeners 5 Search is the most common bridge at sequential usage
2 Driven by context 6 Attention is split between distinct activities at simultaneous usage
3 Sequential screening vs. simultaneous screening 7 Smartphones are the backbone of
our daily media interactions
4 TV is most often used simultaneously with other screens 8 Multiple screens make us feel
more efficient
Source: Google, The New Multi-screen World: Understanding Cross-platform Consumer Behaviour
Machine LearningAugmented Reality
Visual SearchDigital TwinsGeolocationPayments
Digital currenciesBlockchain
Voice assistantsBeacons
Virtual AssistantsIoT Platforms
ChatbotsNear me
… and more
Machine LearningAugmented Reality
Visual SearchDigital TwinsGeolocationPayments
Digital currenciesBlockchain
Voice assistantsBeacons
Virtual AssistantsIoT Platforms
ChatbotsNear me
…and more
Visual search
Style match with Asos app Shop, scan and read reviews with Amazon Mobile
Snap-and-shop apps
Payment
Swipe and pay with MobilePay
Beacons
Chatbot
Get your own personal shopper with Enki ASOS fashionbot
Buy, read recommendations and get style tips with H&M bot
Why the F*** are we doing this?
11
How
What
Why
12
Brugere Marked
Tech
Projektfaser
13
Afklaring & koncept Interaktions- & Visuel Design Udvikling & Kvalitetssikring Support & Vedligehold
Design koncept
Teknisk afklaring
Udvikling Support & Vedligehold
Interaktionsdesign
Visuel design
Videre-udvikling
Test og kvalitet-sikring
LeveranceAfklaring og koncept
Brugertest(option)
Afklaring og koncept
14
Research Afklaring
Idea ideation
Brugere Marked
Tech
Mandag OnsdagTirsdag
User Journey Mapping
Idea selection
Debrief
Prototyping
User testing
Delivery
Torsdag Fredag Mandag
Interaktions- & Visuel Design
Afklaring
Brugertest og -validering
Option
Resultat og anbefalinger
Interaktions- design
Tidlig design koncept
Visuel design
Teknisk review
Færdig design koncept
- Interaktion og flows- User experience- Løsningsarkitektur
- Brugerdialog/-analyse- User journey mapping- Identification af pains, drivers- Fastlæggelse af scope (MVP)
- Brugervalidering - xx
15
Research
Værktøjer og dokumentation
Projektdeltagere og roller
Proces og governance
16
Rådgivning
Design sprints
Brugertest
Pre-/prototypingUdvikling
Machine Learning
17
Spørgsmål