commerce on the go
DESCRIPTION
I gave this presentation to the Twin Cities Mobile March event in Minneapolis on March 27, 2010. I started with critiquing the current mobile commerce applications and then proceeded with a few predictions for the future. This presentation is intended for marketing, business development, and strategy type of audience. You can find more about my company Fusion Room at fusion-room.comTRANSCRIPT
.. is about cramming large retail stores inside a small device
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ultra large retailers started providing mobile shopping experiences in last 12 months
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can’t purchase with phone and pick at store
online purchase just opens the web store with mobile browser
let’s you pick at store but doesn’t tell you the availability or the isle number
photo search that is somewhat accurate
overall an enjoying experience
provides a silly scratch-off lottery ticket
ultra large retail stores in a small device
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where are smaller stores?
is it really about cramming large retail stores inside a small device?
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.. or is it about more than
just closing a sale?
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.. is about convenience
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grocery shopping with pictures
.. is about convenience
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use human intelligence task (HIT) to help create the shopping list
Amazon launched Mechanical Turk service based on HIT principal. www.mturk.com
.. is about helping you decide
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Take a photo and get ..• details• reviews• recalls• competitors prices• etc. etc. etc.
.. is about helping you decide
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tagging physical objects with camera readable tags
My business card About Fusion Room
Delta has been using paperless boarding pass since 2008
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.. is about merging digital information with physical objects
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Target recently launched eCoupons for smart phones
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.. is about helping you save
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about walking into a mall and getting coupons delivered to your phones
[only if you ask for it]
.. is about helping you save
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coupon delivery systems will eventually discover GPS enabled smart phones
.. is about helping you save
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.. and their industry will never be the same
.. is about helping you save
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December 200930 Second Software received a patent for GPS based coupon delivery system
.. is about helping you save
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who is 30 Second Software? • sells Digby mobile Commerce framework • used by Godiva and 1-800-flowers
.. is about earning your loyalty
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Do we really want to carry dozens of reward cards?
.. is about earning your loyalty
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.. or carry just one in our phone
.. is about earning your loyalty
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loyalty systems will eventually discover eTags on smart phones
.. is about earning your loyalty
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.. and their industry will never be the same