Commerce on the go

Download Commerce on the go

Post on 20-Jun-2015

460 views

Category:

Documents

2 download

Embed Size (px)

DESCRIPTION

I gave this presentation to the Twin Cities Mobile March event in Minneapolis on March 27, 2010. I started with critiquing the current mobile commerce applications and then proceeded with a few predictions for the future. This presentation is intended for marketing, business development, and strategy type of audience. You can find more about my company Fusion Room at fusion-room.com

TRANSCRIPT

<ul><li> 1. commerce on the go <br />Fusion-room.com<br /></li></ul> <p> 2. .. is about cramming large retail stores inside a small device<br />Fusion-room.com<br /> 3. ultra large retailers started providing mobile shopping experiences in last 12 months<br />Fusion-room.com<br /> 4. ultra large retail stores in a small device<br />cant purchase with phone and pick at store <br />lets you pick at store but doesnt tell you the availability or the isle number<br />photo search that is somewhat accurate<br />overall an enjoying experience<br />online purchase just opens the web store with mobile browser<br />provides a silly scratch-off lottery ticket<br />Fusion-room.com<br /> 5. where are smaller stores?<br />Fusion-room.com<br /> 6. is it really about cramming large retail stores inside a small device?<br />Fusion-room.com<br /> 7. .. or is it about more than just closing a sale?<br />Fusion-room.com<br /> 8. .. is about convenience<br />grocery shopping with pictures<br />Fusion-room.com<br /> 9. .. is about convenience<br />use human intelligence task (HIT) to help create the shopping list<br />Amazon launched Mechanical Turk service based on HIT principal. www.mturk.com<br />Fusion-room.com<br /> 10. .. is about helping you decide<br />Take a photo and get ..<br /></p> <ul><li> details </li></ul> <p> 11. reviews 12. recalls 13. competitors prices 14. etc. etc. etc.Fusion-room.com<br /> 15. .. is about helping you decide<br />tagging physical objects with camera readable tags<br />My business card<br />About Fusion Room<br />Fusion-room.com<br /> 16. Delta has been using paperless boarding pass since 2008<br />Fusion-room.com<br /> 17. .. is about merging digital information with physical objects<br />Fusion-room.com<br /> 18. Target recently launched eCoupons for smart phones<br />Fusion-room.com<br /> 19. .. is about helping you save<br />about walking into a mall and getting coupons delivered to your phones <br />[only if you ask for it]<br />Fusion-room.com<br /> 20. .. is about helping you save<br />coupon delivery systems will eventually discover GPS enabled smart phones<br />Fusion-room.com<br /> 21. .. is about helping you save<br />.. and their industry will never be the same<br />Fusion-room.com<br /> 22. .. is about helping you save<br />December 2009<br />30 Second Software received a patent for GPS based coupon delivery system<br />Fusion-room.com<br /> 23. .. is about helping you save<br />who is 30 Second Software? <br /></p> <ul><li> sells Digby mobile </li></ul> <p> Commerce framework <br /></p> <ul><li> used by Godiva and </li></ul> <p> 1-800-flowers<br />Fusion-room.com<br /> 24. .. is about earning your loyalty<br />Do we really want to carry dozens of reward cards?<br />Fusion-room.com<br /> 25. .. is about earning your loyalty<br />.. or carry just one in our phone<br />Fusion-room.com<br /> 26. .. is about earning your loyalty<br />loyalty systems will eventually discover eTagson smart phones<br />Fusion-room.com<br /> 27. .. is about earning your loyalty<br />.. and their industry will never be the same<br />Fusion-room.com<br /></p>