© Copyright 2013, Elastic Path Software Inc. All rights reserved.

Commerce + Content Perfected    

Featuring:

Matt Dion, VP Marketing, Elastic Path

David Chiu, Ecommerce Strategist, Elastic Path

© Copyright 2013, Elastic Path Software Inc. All rights reserved.

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“What  are  your  technology  investment  priori6es  for  the  coming  year?”  

*  Commerce  and  Content:  The  Perfect  Couple  or  a  Tumultuous  Affair?      Forrester  Research  Inc.,  November  19,  2013  

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Ecommerce  and  CMS  plaKorm  capabili6es  are  rapidly  amalgama6ng  

*  Commerce  and  Content:  The  Perfect  Couple  or  a  Tumultuous  Affair?      Forrester  Research  Inc.,  November  19,  2013  

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•  Built  by  IT  or  outsourced  

•  Silo  within  your  organiza8on  

•  Website  only,  mobile  maybe  

•  Other  touchpoints  •  Social,  apps,  cars,  kiosks?  

•  Making  changes?    •  Take  a  number  please  

Your  Ecommerce  Site  Today  

Online stores are great catalogs

7  *  US  Cross-­‐Channel  Retail  Forecast,  2012  to  2017      Forrester  Research  Inc.,  October  2013  

But over in Marketing…

9  *  US  Cross-­‐Channel  Retail  Forecast,  2012  to  2017      Forrester  Research  Inc.,  October  2013  

10  *  US  Cross-­‐Channel  Retail  Forecast,  2012  to  2017      Forrester  Research  Inc.,  October  2013  

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The  State  of  Content  +  Ecommerce  Integra6on  

The  State  of  Content  +  Ecommerce  Integra6on  

It  doesn’t  have  to  be  this  way!  

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But  really  …  How  do  you  do  this?  

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Op6on  1:  Side-­‐by-­‐side  or  hybrid  delivery  

*  Commerce  and  Content:  The  Perfect  Couple  or  a  Tumultuous  Affair?      Forrester  Research  Inc.,  November  19,  2013  

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Op6on  2:  Ecommerce-­‐driven  delivery  

*  Commerce  and  Content:  The  Perfect  Couple  or  a  Tumultuous  Affair?      Forrester  Research  Inc.,  November  19,  2013  

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Op6on  3:  CMS-­‐driven  delivery  (in  theory)  

*  Commerce  and  Content:  The  Perfect  Couple  or  a  Tumultuous  Affair?      Forrester  Research  Inc.,  November  19,  2013  

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Op6on  3:  CMS-­‐driven  delivery  (in  reality)  

REST  web  services  SOAP  web  services  MoM  /  ESB  /  SOA  

It  doesn’t  have  to  be  this  way!  

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Content  +  Ecommerce  –  Show8me!  

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Cortex Sandbox Coming Soon

Learn more about Cortex and request a demo at www.elasticpath.com/ecommerce-api