Commerce APIs

Understanding Commerce APIs

Business Trends Today

WebSites

Apps

Business Context

Consumer Context

Consumer Channels

Proprietary networks/Systems

WebSites

Cloud

Social

Mobile
e-Gadgets

Web Pages

Web APIs

Types of API Initiatives

The type of API initiative depends on where the target app developer is, whether within the company,

at the Partner's end,

at Customer's Company or

in public

and it also depends on the value business intends to derive by exposing APIs

Commerce APIs - Landscape
(CaaS Platform)

Consumer Touch Points (Device Form factors)

API Layer

CaaS Commerce Platform

Enterprise backend

APIs for an enterprise e-Commerce Platform

Consumer Touch Points (Device Form factors)

API Layer

Enterprise Commerce Platform

How Enterprises can get started with Commerce APIs

Use case below shows how an Airlines company started their API story

Blue lines indicate services for which Enterprise wants to have an API, so they map to the APIs of the enterprise/business

Red lines indicate touchpoints which will need Apps that consume the APIs, so that the consumer is given a consistent means to interact and do business with the enterprise using their APIs

The success story

marketing Agency &

implementation Premier Partner

Released its first implementation of on called the rosetta gear app .

Its a Facebook app, built on WebSphere Commerce, which allows the marketer to push products out to Facebook users for browsing, while leveraging the powerful transactional and marketing capabilities of WebSphere Commerce on the back end.

Rosetta is an independent brand in the Publicis Groupe of global agencies

sees an enormous opportunity in pursuing the global commerce market and this they plan to do by Partnering with

Article below is an indicator of the samehttp://www.rosetta.com/about/press/2012/December/Publicis-Groupe-and-IBM-Outline-Aggressive-Plan-to-Pursue-Global-Commerce-Market-Opportunity

The Rosetta Gear App

https://www.facebook.com/rosetta?sk=app_402981779731082

Outlook

Story of commerce apps and APIs are looking at tapping into huge retail markets (as these apps are a result of Commerce APIs)

Intent is to open up new marketing, promotional and sales channels and cause subsequent revenue generation

IBM's Smarter Commerce and WebSphere Commerce are playing important roles in enabling this

With API story getting stronger, what would need to be evaluated is if it builds a case for Commerce Product capabilities that can quicken the API definition process

Can the API management platform simplify the activity of discovery and publish of the Commerce APIs