comm424 final digital presentation
TRANSCRIPT
![Page 1: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/1.jpg)
VS.
BY: RASHMIA CABRERA AND CARLA CLEMENTE
![Page 2: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/2.jpg)
“There’s something in this stuff that makes you wake up
in the middle of the night and want it.” - Ryan
Seacrest
“By far the best frozen yogurt shop out there!... There are
a lot of copy-cats out there, but no one can beat them.”
“If you are health conscious, this is the best froyo place for you
with calorie listings for each item and the froyo itself having a
healthy tangy taste, it can't be beat.”
![Page 3: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/3.jpg)
![Page 4: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/4.jpg)
![Page 5: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/5.jpg)
Why Frozen Yogurt?
● Popularized healthy dessert option● Focused on these two top competing companies● Wanted to go behind the scenes of the frozen
yogurt craze● WE LOVE FRO-YO!
![Page 6: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/6.jpg)
Goal of Study
To compare the following
between both:
o Organizational culture
o Core values
![Page 7: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/7.jpg)
Collection of Data● Organizational Documents● Media Documents● Survey● Interviews
![Page 8: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/8.jpg)
Pinkberry - “Taste Worth Obsessing Over”
● Launched in 2005 in West Hollywood, California● Founders: Shelly Hwang and Young Lee● CEO: Ron Graves● Developed a “cult” following● Celebrity endorsements● “Our growth strategy is one quality store at a time,
one market at a time, one quality partner at a time” - Ron Graves
![Page 9: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/9.jpg)
● Originated in South Korea in 2002
● Brought to the U.S. in 2007 by founder and CEO Dan Kim
● Name based on the actual fruit
![Page 10: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/10.jpg)
CORE VALUES
![Page 11: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/11.jpg)
Photo from: Pinkberry.com
![Page 12: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/12.jpg)
●Real, all-natural yogurt
●Unique store experience
![Page 13: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/13.jpg)
Organizational Culture
![Page 14: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/14.jpg)
HIERARCHY - PINKBERRY
• Highly structured hierarchy• Corporate in California
• Hierarchy in regions: Area Manager
Owner General Manager
Shift LeaderTeam Member
![Page 15: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/15.jpg)
HIERARCHY - RED MANGO
● Corporated headquarters located in Texas● Less vertical hierarchy
HIERARCHY:Corporate Investors
Individual store owners/franchisers Managers Employees
![Page 16: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/16.jpg)
EMPOWERMENT - PINKBERRY
Strong voice among employees
Keeps employee morale high as well as
customer service
Hard work recognized by corporate
![Page 17: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/17.jpg)
EMPOWERMENT - RED MANGO
Easy and open communication between
subordinates and higher-ups
Subordinates have a voice in company decisions
![Page 18: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/18.jpg)
3-4 days of training to ease away from high surveillance
Frequent visits from higher ups
Secret shopper
![Page 19: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/19.jpg)
Yearly corporate visit
After training, employees become autonomous
Job is fairly easy; no need for extreme surveillance
![Page 20: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/20.jpg)
Employee Relations - Pinkberry
● Highly social environment
● Mutual respect is expected among employees
● Conflicts among employees are generally resolved through store meetings
![Page 21: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/21.jpg)
Employee Relations - Red Mango
• Managers generally trust employees
• High employee retention rates lead to a decline in meaningful manager-employee relationships
![Page 22: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/22.jpg)
![Page 23: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/23.jpg)
![Page 24: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/24.jpg)
DIFFERENCES - PINKBERRY
Strategically located
Formally structured
Slighted more towards customer service
Controversial news coverage
![Page 25: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/25.jpg)
DIFFERENCES – RED MANGO
International locations
Full-serve or self-serve options
Expanded menu
No controversies
Less formal structure of hierarchy
![Page 26: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/26.jpg)
Similarities
● Goal of serving healthy frozen yogurt
● Similar audience
● Surveillance
● Marketing strategy
● Fun, vibrant atmosphere
![Page 27: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/27.jpg)
Recommendations
● None for Pinkberry
● For Red Mango: Employee incentives
![Page 28: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/28.jpg)
![Page 29: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/29.jpg)
Red Mango logo
![Page 30: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/30.jpg)
REFERENCESBhasin, K. (2011, September 12). Pinkberry exec on the most important part of social media marketing. Retrieved from
http://www.businessinsider.com/exclusive-pinkberry-director-of-digital-pamela-naumes-2011-9Datamonitor (Firm). (2008). Pinkberry case study: Creating a social environment around a healthy indulgence. London: Datamonitor.Kneiszel, J. (2011, April). New frozen yogurt company grows fast with healthy treat. Retrieved from
http://www.qsrmagazine.com/emerging-concepts/one-watch-pinkberryPinkberry. (2014). The Pinkberry promise. Retrieved November 22, 2014, from http://www.pinkberry.com/aboutClaman, Liz. (2013, July 16) Frozen yogurt competition heats up. Fox Business: After the Bell. Retrieved from
http://video.foxbusiness.com/v/2549414725001/frozen-yogurt-competition-heats-up/#sp=show-clips. Datamonitor (Firm). (2008). Pinkberry case study: Creating a social environment around a healthy indulgence. London:
Datamonitor. Kim, D. (2014, April 14). Small business, big mistake: allowing my investors to handpick my management team. The
Washington Post. Retrieved on October 5, 2014 from http://www.washingtonpost.com/business/on-small-business/small-business-big-mistake-allowing-my-investors-to-handpick-my-management-team/2014/04/14/1492bcbe-c3fd-11e3-b574-f8748871856a_story.html.
Krantz, M. (2007, December 30). Red mango usa dishes up healthier frozen yogurt. USAtoday.com. Retrieved on October 5, 2014, from http://usatoday30.usatoday.com/money/smallbusiness/2007-12-30-red-mango_N.htm
Netburn, D. (2006, August 4). The taste that launched 1,000 parking tickets. LA Times. Retrieved on October 5, 2014 from http://articles.latimes.com/2006/aug/04/entertainment/et-pinkberry/.
Pinkberry. (2012, February 16). Company statement about Young Lee arrest. Retrieved on October 5, 2014 from http://www.pinkberry.com/press-a-media/50-articles/488-company-statement-about-young-lee-arrest.
PR Newswire. (2014, June 16). Red mango celebrates 300th location with debut of red mango yogurt cafe & juice bar in oak park, IL. (2014, June 16). PRNewswire.com. Retrieved on October 3, 2014, from http://www.prnewswire.com/news-releases/red-mango-celebrates-300th-location-with-debut-of-red-mango-yogurt-cafe--juice-bar-in-oak-park-ill-263274671.html.
PR Newswire. (2014, Jan 14.). Red mango celebrates milestone year of development in 2013. Retrieved October 28, 2014, fromhttp://www.prnewswire.com/news-releases/red-mango-celebrates-milestone-year-of-development-in-2013-240270951.html.
Rayasam, R. (2007, May 10). Pinkberry's success story. USnews.com. Retrieved on October 5, 2014 from http://money.usnews.com/money/blogs/small-biz-scene/2007/05/10/pinkberrys-success-story.
Whitcomb, D. (2014, March 14). Pinkberry yogurt chain co-founder gets seven years in prison in beating. Retrieved on October 5, 2014 from http://www.reuters.com/article/2014/03/14/us-usa-pinkberry-assault-idUSBREA2D1MO20140314.
![Page 31: Comm424 final digital presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110310/55a878ca1a28abd62b8b457b/html5/thumbnails/31.jpg)
HAPPY EATING!