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AssignmentTRANSCRIPT
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CASE STUDY: EVENTS (TWITTER, MEETUP.COM)
Matthew Bavosa – Comm352
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Background
Online events founded in about 2001 with Meetup.com – Scott Heiferman, Matt Meeker, Peter Kamali
Twitter launched in 2006, Twitter events Others like Discovery and Comedy
Central, ESPN
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Meetup.com
World’s largest network of local groups 2,000 groups Meetup's mission is to revitalize local
community and help people around the world self-organize. Meetup believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference.
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Meetup.com
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Online events for education Twitter networking Television programs – viewer interaction
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Tweetups
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Student Chats
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Network events
Live chats during new episodes
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Strengths/Opportunities
Increase user interaction Viewers feel more connected Free and easy to use Educational tool New way to meet
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Weaknesses/Threats
Disorganized and random Threat of strangers/negative content Requires constant internet use Lots of small competitors/opinions
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References
http://www.meetup.com/ http://twitter.com/ http://dsc.discovery.com/fansites/
dirtyjobs/fan-chat/#mkcpgn=twdsc1 http://www.tweetmyevents.com/