comm 201 csr presentation
TRANSCRIPT
CORPORATE
SOCIALRESPONSIBILITY:The Top 5 Things To Know
By: Matt Hardwick
What is it?Corporate Social
Responsibility (CSR): How corporations manage their actions and indirectly affect outside parties with those actions.
Who uses CSR?
These are just a few examples.
What areas of communication studies apply?
Verbal Communication.
Interpersonal Communication.
Intercultural Communication.
International Communication.
Health Communication.
Mass Communication.
So...
What?
REASONS TO CARE Without communication in CSR, there
would be a lot more corporate scandals and companies making fatal business mistakes.
It is important to always communicate any issues that may arise so they can be solved in a timely manner.
CRITICISMOF CORPORATESOCIALRESPONSIBILITY
Greenwashing
GREENWASHINGWith being environmentally friendly being encouraged by the people, more companies have “gone green”, or at least tell people that.
Greenwashing is when companies deceive buyers into thinking that there product is environmentally friendly to boost profits or support.
GREENWASHINGCAN BE
AVOIDED
Cause-Related Marketing
Cause-related marketing is a form of CSR where a company will make some sort of donation to a cause when a purchase is made. This is a good way to communicate to buyers that they can help the cause by making a simple purchase.
THANKS FOR WATCHING.I HOPE YOU LEARNED SOMETHING.
Photo CreditsIn order of appearance
http://www.flickr.com/photos/duncanelms/298483691/sizes/l/in/photostream/http://www.flickr.com/photos/33702728@N06/3425943526/http://www.flickr.com/photos/gauravsatle/2442373244/sizes/z/http://www.genesisre.com/assets/images/secondary/company-logos.500x310.jpghttp://www.flickr.com/photos/18092121@N00/3380877353/sizes/z/http://www.flickr.com/photos/ssj_george/3918474815/sizes/l/http://1.bp.blogspot.com/-OjtfCGzDO38/TySyo_z7EhI/AAAAAAAAHfs/R3QuRDdsX_I/s1600/enron.pnghttp://twistedsifter.sifter.netdna-cdn.com/wp-content/uploads/2010/05/bp-logo-dripping-oil.jpghttp://www.flickr.com/photos/jeff_engel_2000/3054781319/sizes/z/http://www.flickr.com/photos/martinreis/2444095672/sizes/m/http://4.bp.blogspot.com/-0Mtt43nadMo/T67Sg0Nz4yI/AAAAAAAAAz4/LIjAEwm-xE0/s1600/1.jpghttp://activerain.com/image_store/uploads/7/8/9/7/8/ar122779932287987.jpghttp://blog.perksconsulting.com/wp-content/uploads/2009/03/lidsl1.gifhttp://blogs-images.forbes.com/davidhessekiel/files/2012/02/quaker_state.jpghttp://www.companiesandcauses.com/wp-content/uploads/2012/04/baskin_robbins_FA.pnghttp://www1.qr-reactor.com/sites/default/files/styles/blog_main_image/public/Screen%20Shot%202012-03-16%20at%2009.20.06.pnghttp://www.cityofhope.org/PublishingImages/Giving/Corporate%20Partnerships/0-Slides/neff.jpghttp://www.adpulp.com/wp-content/uploads/2011/05/GOOD-Corps.jpghttp://www.flickr.com/photos/benheine/2333105291/sizes/o/http://www.flickr.com/photos/bradi/2433443691/sizes/z/